 Hello, I first wanted to say how honored I am to be a part of this inaugural Gusty Entrepreneur Cup. I had a huge thank you shout out to the judges here today and I guess this opportunity to present our business plans to you. So without further ado, my name is Cody, I am the founder of Atomic DJs and I have been in business for the past three years coming up in June and over the span of that three years I've done 20 events both weddings and organizational events and I'm rapidly approaching $10,000 in sales combined between the two and this has all been by myself so I've been very busy especially with school and everything else going on so I wanted to change that so I came up with the idea to hire fun and young college age DJs to go out and do some of these events that I can't do and I'm going to continue to do this by exploiting two markets that I just mentioned the organizational events market and the wedding market so first, the organizational event market I've done 20 and I'm currently contracted for 21 events my current clients include the Laverne School District where I've done high school and middle school dances the Gustavus Creek life they've asked me to do proms and banquets different friends and sororities here on campus the A Green School District I've done middle school dances for them and I keep getting hired because I promise clean, appropriate music for the middle schoolers and then other various organizations throughout southern Minnesota and the St. Peter's or San Pedro area I've generated, well I have generated and will generate $5,175 in revenue for this particular organizational event market this is a graph that shows that you can see that it's pretty steady and pretty prevalent at the beginning I've made a lot of money right away but now I was just getting my experience up there I was getting experience and just kind of establishing myself as a DJ at my hometown and then I was able to land at that $250 mark and that's steadily growing the events that I'm contracting and all the high school dances are making me $400 in revenue these are a few pictures of me DJ one on the right shows me at a middle school dance you can't really see it the one on the bottom left is my setup at a high school homecoming dance and then the one up on the left is just some kids dancing to my music there's tremendous opportunity here for growth there are potential clients in St. Peter both Paddy's and the Flame Bar I've talked to them and they said they'd be willing to work with me to get me in the bar scene as well and also the St. Peter Mankato School District there's been some issues with some DJs they've had there and I know some people who can get me into those particular places to help them DJ those as well as other bar schools and organizations throughout southern Minnesota that I know are interested in the fall I've been pretty busy but I'm on the baseball team I can stay there so in the spring I get busy with my baseball season and so I'm hoping to hire another DJ or two to help me do those spring events and I can send them off and make a profit off of them the wedding market which is the more lucrative market that I'm involved in is I've done two weddings I'm currently contracted for five by the end of 2015 which has generated and will generate $3,775 in revenue which is on average about $500 for a wedding but I'm hoping to get to that $700 to $800 mark that is a very affordable price for a wedding DJ and I know a wedding DJ's average between $1,000 and $2,000 for a good service I have to say no quite often when I'm contacted just because of restriction of time I'm unable to drop school or grab other baseball obligations to head up and DJ a wedding every Saturday or Friday these are just a couple pictures the one on the right is to be dancing with some young audience members out there which is really one thing I want to incorporate my company is just an interpersonal interaction with the crowd and then the one on the left is me and one of my buddies who DJed a wedding in Bloomington there's about 400 people at the reception so it was very large and these are just two graphs showing my wedding revenue the top one is the two that I've done and then the bottom one is the graph showing my contracted wedding revenue and you can see it steadily increasing up to that $700 to $800 mark my main costs include music music, equipment and travel I've accumulated a large collection of music already and I really just have to buy music based on what the client wants for each event my equipment I just have to buy batteries for my wireless microphones tape to kind of tape down my cords to make my presentation look nice and then laptop which has an average life of about three years and that'll run me $1,000 depending on what laptop I decide to get my travel costs really gas and food along the way just to get to and from events and then this table here shows just some events or some costs that I've incurred over the past three years the main one being my controller which is $850 and that'll last me the next five to ten years I will not be replacing that anytime soon so very minimal cost the five main ways that I market are through Facebook I have a Facebook page for my company I have about 450 likes on it currently and I post my pictures from events on there just a list of songs that I play so people can check that out Twitter I give shoutouts to the groups that I DJ for and then I get retweets and favorites kind of generate a fan base if you will just so people know me a little more and a little better and then my website which is set to launch this summer just have a list of services and equipment and different events that we've done on it and the main way that I market is through word of mouth and referrals I get a lot of people asking me after weddings like can I pass you on to my friend who's getting married next summer and I say yes tell them I'll do it for them so I get a lot of that and I'll hand out business cards to them as well so they can get in contact with me so over the past three years I've had tremendous success with this but I know that it has much more potential than what I'm currently operating at and I hope that I can provide jobs for college age kids and send them off to do some of these events for me so I can make a larger profit thank you so much I will now take any questions you may have did this process help you think through what you needed to do next yes I I've kind of just done it on my own but this has forced me to think about all these things all these technicalities and how I can maybe make more money where the market's at and forced me to make a business plan which I didn't really have it was kind of just a rough draft of what I wanted to do so yeah it has you talked about wanting to hire have you had any thoughts on how big you think it could be for the Twin Cities Market how many different DJs you could support yeah I once I established myself like a stavis and hire a couple of stavis students maybe two or three I can then show that I'm successful here and maybe move to St. John's and St. Thomas and St. Olaf and you really established myself within the southern metro area even as a guy who moves a lot of college age DJs to events and just really make a lot of money so you cannot have one DJ out of that right that's that's the process I'm working through now I'm trying to find money to buy another set of equipment so that I can have the one that I have as well as even a nicer one through some kind of money I don't know what's the existing DJ market like in the Twin Cities metro I assume there are many full time DJs or not I don't know the exact number but there are a few DJ companies who have DJs working for them like I was kind of talking about they send DJs out to do these events and they'll do a lot of the client coordination with them but in southern Minnesota the primary market that I kind of want to exploit there's only two DJs where I'm from and the Rochester area has a couple but as far as that I know I can show that this model is very successful and affordable for the client one last question really fun that's one of the ways you differentiate what do you do well we do some line dances we lead some dances try to get the crowd involved and get them to learn some new dances that they maybe haven't done and they like it just seeing the look on their faces they love it going out and talking to them and asking them what kind of music do you want to hear what is it that you're liking about tonight just being out there with the crowd and being sexual and making yourself incredible because otherwise it's just a guy out there or a girl playing music and no one really knows who the heck they are just being yourself with the crowd