 So I think that's made a, that's brought football, sorry, soccer into people's consciousness. Then you've got the fact that the World Cup's here in three years time. And the way America does sporting events, however much you hate soccer, when it comes, you'll know it's here. There'll be so much media. There'll be so much coverage. It will be everywhere. And it's in the Americas, so it'll be Canada. I think, yeah, all of North America. Yeah, so it'll be all of North America. The way the Americans will do it, it'll be like 50 Super Bowls in a month. So it'll be huge. So the soccer fans will lose them. But I think it'll be amazing for the sport to have it here, because you just won't be able to avoid it. And then I think the fourth piece is Lionel Messi coming here. And again, he's one of those sports stars who transcends the game. So if somebody in the world knows one player's name, it will be his. They won't know the offside law. They won't really understand the game, but they'll know who he is.