 Hi everyone, I'm George Cal and I'm here today with one of my clients and the members of my Master Heart group coaching program Her name is Maxine Shapiro and she's gonna be sharing with you some of the lessons She's learned as she's built up her coaching business and I'm excited to share her wisdom with you. I'm Maxine Hi George, how are you today? Great. Thanks for being here. Thanks for doing this. So let me first read your bio So that the audience can have some sense of what you do and then we'll go into some of the lessons You've learned as you've grown your business and You know what you can share with us about improvisation. So Let me the bio here it is. I'm just gonna read it for folks here Mixing laughter with learning and using one of the most exhilarating forces in business today improvisation Maxine transforms any meeting or conference Workshop or or workshop into a playground of quick productive and fun collaborations Through generous respectful communication while being while creating big bold solutions with enthusiasm For implementation and translates it into any industry now that definitely reads better in writing But but no this I think I think folks get an idea So let me finish up here as a coach Maxine takes the same passion Wisdom and wit to help transform individuals to be the best self to dream bigger and bolder with results far beyond the client's Imagination so that scene both the super facilitator as well as a coach works with organizations events as well as one-to-one with individuals so Welcome Maxine good to have you here Thank you George now one of the things that We were talking about before before we started recording is one of the lessons is how you know in business usually people are Fixated on a prize keep their eyes on the prize, you know if I when I do this I'll then be able to have this and that's what I'm really after You know when I then I'll feel six then I'll be successful and I'll feel successful But but you have a different take on that I mean and maybe you've experienced some of that yourself and maybe it hasn't worked as well I don't know. Maybe you can share share your your thoughts on this this particular idea. Yeah. Thank you George I'd love to because that was you know what when I Wanted to help it. You know you had me ponder some things and and one of them What what were the lessons that I've learned in in business and it's It's a challenge to not Make it about and I'm just gonna say the money. Yeah You know, I'm just gonna say that, you know, we one of the lessons was is that you know It's usually you know when I earn this then I can feel successful. So You know, well, how are you doing in your business? You know, why don't you ask me? Who did I help today? You know? You know, we live in In a wonderfully Capitalistic society and I love it. I love it. I wouldn't be here and I wouldn't love to be able and to have that opportunity of prosperity and abundance and Sometimes I've had to redefine Prosperity and abundance, you know, I'd like to say that man 12 years ago when I started this It was uphill just like that, you know, it wasn't and yet I can't and this is what I very important I work with my clients that you know, if I am going if my mood or my trust in my Abilities and my confidence and in my talents and skills are based on What's in my bank? You know, you're just gonna have to wait to see that, you know, it was what I could have said many times so I had to learn and To just not make it about, you know, the when I get this I will do that so that how keep your eye on the prize and So it was fun looking back and What I have learned, it's really about the present and I have a reminder on my phone Who can I serve powerfully today? Who is right in front of me? You know, it may be, you know, the clerk at Whole Foods. It may be The you know, I LA now has a has a rapid transit, you know, I'm from Chicago originally And maybe the person sitting next to me, you know, can I smile instead of just sit down and put this wall? I'm not saying well, tell me how was your day today? Yesterday I say next to somebody who had a dog. Anyway, it's And I know this is a lot of next thing where it's like going with this But who's in front of me, you know, and and that has helped my business So much because I cannot tell you how many people I Was surprised at how I went may I coach you around that? Oh, yeah, you know, I asked for permission first or you know, and and something happens So it is about staying present, you know, we heard a lot and yet no no no But for this case, I really got to keep my eye on the goal, you know for me My goal has been you know like this So that's that's very helpful. Thank you. Thank you. It's absolutely. I don't think we can hear that encouragement enough to stay present because everything around us is Asking us to focus on goals and and results and everything and and yes, and I found for myself when I am able to bring my values and Practice virtue in the process of whatever I'm doing the results tend to take care of themselves Yes, I'll take care of me anyway. Yeah. Yeah Yes, go ahead. No, I you know It's it's at the end of the day, you know, I asked myself You know, did you do did you serve somebody powerfully? where could you have done better and You know, sometimes it's like I didn't do anything And and I have to let myself off the hook, you know, we get so hard on ourselves as business owners because it's our business and You know the same thing that we left big business for if I may say, you know So there wasn't somebody going did you get that done and told the bar or looked at you know We do it to ourselves And I do Sometimes and I've come such a long way and that's why I love working with people You know be it an executive or business owner around that issue and how we get to lighten up on ourselves absolutely one of the other lessons you've learned is Continuing to return to the value that you provide for people for clients or people Mm-hmm. Tell us how you do that. Mm-hmm Well, there's a couple different ways I do it one I Make sure let's say there's a bit of oh I can't call that, you know, there may be a company or a person and I will tell you that I've been writing letters to people that I want to coach. I'm talking people you know and And I go, who do you think you are wanting to coach so-and-so? and So I I have to keep a list of Things handy for me. So as soon as that doubt comes in which is fear and fear we know you know, it's fight or flight and and so I I actually have a demo video and You know, I'll just put that on and go. Oh, that's right. I do do that. Well, don't I? People liked when I did that, you know, I look at some few testimonials, you know, and then I go, yeah Yeah, and then I I also know the value I bring Well, how can I say this? But by writing it down sometimes and this is not an ego. It's different than Let me tell you how great I am. It's what everyone has value everybody and and value far far beyond you even thought you had and You know, sometimes when things come easy when I'm working with clients the one-on-one, you know They and I do this with organizations as well when they it comes too easy to them They don't see it as a value that they're bringing, you know And and it's like just because it came easy to you look at how people are reacting to that to that skill to that talent To that wisdom that you just go. Oh, it's nothing because it's always been part of me, you know And yeah, we get to really identify those so that it's There's there's the person no one likes to play golf with somebody that man throws that cup Up down, you know, man, I suck at this. I stink. I should know look at that I did who wants to play with someone like that on the other hand, you know, you still don't want someone to go Well, how just let's just play. I want to see you win You know, there's that balance and we're never in balance But balances is really important. So I'm saying this, you know what I'm we're talking about When we do that that self-reflection of what our value is and the benefit that we bring to to anybody that's in front of us and It is so important and what I've I've I teach my clients a lot is Know it and trust that it's in your back pocket. It's like George and I when you and I started talking I said, you know, I'm not gonna use notes. And then I went, yes, I should I should use my notes And then there's a point where you just trust, you know, what's inside and now you get to just be present So what's in front of you and be? Passionately curious. I just I love my curiosity. I love that. I just you know, I just That's it and watch what happens. That's all Beautiful. Thank you. I absolutely agree. So We just have in a couple minutes. I want to wrap this up with oh my gosh, you share a little bit about the framework You created it's called collaborate and you could tell us what that means Sure, maybe give us one tip from it. Maybe there's one one insight from that. Oh Love to a lot of what I've been saying has been there And it's like it sure doesn't sound like it, but that's it. It's messy, you know We'd not just want to create messy, but it's wonderful when it happens. Um, if OER is curious So collaborate collaborate communicate create big bold solutions and You know bold is defined too differently. It could just be you know one one step above and that's bold for a lot of people So what is it that that I do? Again, as you said in my bio, I I use the application of improvisation and What does that mean? It means that that I'm going to put you through an exercise where you're going to get to experience your own agility and What we create, you know, it's like going to a gym and and George I can see by your physique You you probably work out, you know, we're very mindful when we work out We lift things that are are heavier that we normally would so that when we're out in the world, you know And something's about to fall. We've got the strength to pick it up or hold it or whatever it is and And same with these workshops on the whole form of collaborate is I exaggerate things so that we can We can really go out there now and be agile really trust That creativity that that that we have but that we're so scared to say out loud So what I do a my stopwatch is the most important thing in my workshops and I'm learning in my life So that I don't edit my ideas I believe that what's most important is that we put all our ideas out on the table And this could be our wisdom or what we want to do for the day, you know, a project And and we don't edit it. It's pen to paper. It's And when I do this with an organization, I go you are allowed to say something and not be married to it in a minute You can go you know, I don't like that idea, but that's okay. Just get it out there So it's about separating the idea process from the evaluation process So in improv one of the most important phrases that that most people know now and I'm just thrilled to see How it's taken off is yes and you know by you stating This one idea that you have You're allowing me To yes and it so it may not be your idea that gets implemented but will what will happen is Somebody else will be triggered with that So I'm saying that by you holding back your ideas. You're stifling productivity You're you're you're stifling progress Because you never know by what you say with somebody else Yes, I am So it's really about once again separating the idea process from the evaluation process So, you know, you get the boss that goes now, you know, we try that last year, you know, give me another idea Well, sorry, you just shut me down. You're not getting another idea. Yeah, so it's really and then we do this with ourselves, too so that's a thing a lot of those who are watching this are trying to create their own business and create content and Oftentimes shutting themselves down to say well, that's not that great of a video. That's not that great of an idea for blog post and Yes, and It's it's let it out let it out there because you don't know whom it's gonna touch Who's gonna inspire and how it's gonna inspire you for the next idea as well So Maxine, thank you for being here and I just said one thing. Yes. Yes, George It's about working with you and you've you've enhanced that part of me because I came in not knowing anything about Facebook ads and live and now I'm doing a live once a week and and you so encourage that lightness And I applaud you for that. It's been a you've been very special and that part of my life Thank you. I so I'm so glad. So glad. Thank you for saying that Yeah, so I will make sure to put your website and your information in the notes of the video I hope those who are watching this have been inspired uplifted by Maxine's presence and wisdom so reach out to her if you'd like to Possibly hire her as a coach. I think she's fantastic So yeah reach out to her and what information will be there in the notes of the video So Maxine, thank you. Thank you again, and I wish you continued joy and Creativity in your process So Thank you for the opportunity to share. I really appreciate it