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Eric Mead: The magic of the placebo

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Published on Mar 12, 2010

http://www.ted.com Sugar pills, injections of nothing -- studies show that, more often than you'd expect, placebos really work. At TEDMED, magician Eric Mead does a trick to prove that, even when you know something's not real, you can still react as powerfully as if it is. (Warning: This talk is not suitable for viewers who are disturbed by needles or blood.)

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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