 Businesses have to be crystal clear on what it is they believe. And I know that sounds rather obvious, but there's lots of times that they don't have that clarity. And then they need to make sure that the person they're hiring is a culture fit, not just a resume fit. So it's not just on their technical skills, their education, their previous experience. That stuff is important, but they also need to make sure that these people are in alignment with their core values and vision. I think one of the best interview questions someone can ask when hiring someone is, which of our core values do you feel most aligned with? First and foremost, that'll show you if the person being interviewed actually knows your core values. Did they do some due diligence? Did they do some homework? Or did they just mass blast 300 businesses to try to get an interview? Did they actually take the time to say, this business believes in these things and so do I.