 Thank you. Thank you. Everyone. Thank you for having me. I think a lot of power pack discussion happened in the last panel You might find a lot of commonalities and a lot of questions getting answered, but definitely a Worth the wait. I'll not take more than 10 minutes. I know it's just lunch and we're all are hungry What we do as an hour what we do as an OEM is a very interesting fact Samsung today is world's largest technology company What we bring together is basically the culmination of hardware Software and advertising and this is this is what is a main Play of what we bring to the table as an OEM where these are very very set of experiences But on a single screen. I think a lot of our panelists referred to Measurement data viewability a lot of these things put together when an OEM comes to the market with such level of insights And with our television getting smarter things unlock in a very pretty different way So if you look at us, we are today the number one technology company globally We do a lot of full-stack technology development So we are one of the biggest players when it comes to the smart TV manufacturing globally There's a 17th year that Samsung today is leading the play We are the number one smart TV operating system in the US Which is ties in with our own operating system and these are powering all our TVs that we manufacture today in the market What we are today in India currently we are an ecosystem of 6.5 million smart televisions available for advertising today And this is an ecosystem which is today catching up very fast So one of the one of the fastest growing markets of smart TV is India within the APAC region and we are leading that charge So this is an opportunity which we've unlocked a couple of years back And we have seen tremendous use cases of our advertisers today unlocking when it comes to the connected TV advertising experiences So Siddharth just mentioned it very briefly, but let me just touch upon this So Samsung today is world's largest ACR powering data set So these are entire first-party data is powered by this technology called ACR This is nothing but automated content recognition This is the most deterministic signal on viewership data that anybody can provide So what we today bring to the table is completely new level of viewership measurement the insights and analysis Through ACR and we are the biggest players of ACR in the world today So let me just bring you through certain numbers that we have available in the market So the smart TV viewership in India is today growing at a rate of more than 100% In India Samsung ads today or Samsung smart TVs today carry more than 100 plus television channels Guys might have looked at as we just launched the entire ABP group the Z group on our Platform which is the Samsung TV plus so any one of who has Samsung TVs in your household You get a free service that Samsung today promotes which is called Samsung TV plus is the largest fast Free ad supported streaming television service globally So in India we started with a bunch of 40 channels a couple of years back today We are at 100 plus channels and this is growing to go at a phenomenal pace So Samsung TV today is powering one of the biggest fast services globally Which is called a Samsung TV plus what we are today also is that? See everybody is today looking at what's the viewers you are watching But whatever you whatever is being watched is what is being watched on a screen and nobody better than an OEM Can bring into those life bring to life those? Viewership insights that are there in the market and the number one trend that we are today seeing in the market And this been over the past two three years and we saw Trends shifting is that viewership today has shifted from linear to Streaming and streaming has become like a new normal in some shape or the form we consume streaming content knowingly and unknowingly but streaming is today here to be a new normal and we have seen TV audience shift This is the number one trend that we are today seeing in the market where data is indicating that streaming is the new normal Let me just give you certain insights These are the insights from today what we see on our televisions 11% of the viewers are Exclusively linear or cable TV viewers rest of the Janta has moved to streaming So 89% of the viewers today have moved to streaming and out of that also when we look at I think Nikhil or somebody referred on the panel saying that S-word and fast have S-word and a word have certain Thing numbers and everything which is we're not very skewed up But we can tell you today 62% of our viewers out of the entire universe that we have is on a word and fast Which is a phenomenal growth that is a word is seeing and this is happening globally a word is today the fastest growing channel globally and S-word is currently somewhere around at 30% so when we look at from an overall streaming narrative a word and fast are today the fastest growing phenomenon that is happening in Smart TV viewership what we also today have is that Within the free free streaming community is growing at a very phenomenal pace So if you look at to purely from a December 22 to a March if you do a quarter-on-quarter jump 13% has been the growth of a word and fast which is the Which is out which is outpacing and matching the global numbers and S-word is currently growing at six to seven percent followed by linear Which is currently at six percent so when we today look at free streaming is becoming like a new normal and data Definitely and this all data or viewership data that Samsung sees and how we are today looking at is that streaming is today going to be mainstream The second biggest the second biggest thing is that that there is a big shift that is happening on the screen and the viewership And it's time that we today embarrass the change that is happening and the change is definitely there so a lot of a lot of Habits that we had over the years of TV viewership those habits are today growing so today when you look at the TV is become like a unifier the screen is just becoming like a Unifier of any medium of content that you want to watch which is either an OTT content or a cable content or a live stream content through An app so this is TV today is basically becoming like a unifier of content, which is stream which can be Stream from any sort of a medium. It can be an internet. It can be a cord It can be any dongle or a device or it can be a set up box So it's the role of the TV set to change TV is no longer going to be like a wired Device which is just powering a single Journey so that is not going to be the case if we if we look at purely from a Smart smart TV adoption. This has numbers put out. So we are currently looking looking at a overall from an india perspective CTV or a smart TV penetration has a lot of room to grow currently We stand at somewhere around six percent of the households today are Either touched or penetrated by CTV But we see this number growing at a very phenomenal pace from the sales of smart televisions that we are having 36 36 million is the current user base reach that the smart TVs are today influencing or the the CTVs are today currently touching upon But we we are expecting this number to grow exponentially within the next two years 60% of the users who today use who connect to the smart TV use either a mobile hotspot or possibly a dongle And this is the phenomenon that we are seeing where the entire Ecosystem that is today developing for example, there are certain devices which are getting announced which are like mobile Airpods sort of stuff which you can go and carry and just place it any household and it goes it is it is internet ready So the readiness of the infrastructure and the availability of smart TV in your household is definitely going to drive the CTV adoption And we are absolutely confident and we have seen this happening Because once you have a smart device in the household you definitely want to use of it So there are two three devices together activate the entire system and this is going to power the entire growth going forward Fiji is going to play a big catalyst because if we today have to go Non-coded you need to have a technology which can stream unbuffered So Fiji and the forecoming technologies are going to definitely see smart TV adoptions and connected TV growth Going forward and last but not the least with the co-viewing which is that test upon so when we today look at as per our Co-viewership numbers 3.5 users per household and this is ultimately a family of four which is today getting touched by The viewership getting touched by a CTV So definitely when we look at in the next five years this number is said to grow phenomenally higher So when we look at from an overall adoption perspective the trend of streaming the adoption of smart TV This is going to go to a level where the ecosystem is itself is going to see a very big shift Now this is going to be the battle of interfaces So when we purely look at what we are today seeing in the market 73 percent of the native smart TV These are 73 percent of the devices run on native smart TV OS versus the dongle So when once you go smart TV you possibly become less reliant on any external hardware to power your use case So this is predominantly going to be the war of operating systems going forward So this is with TV going smart you don't longer need a dependent device and 79% of these smart TV homes are aided with discovery and recommendation So the generally when we look at from a once you get a TV in your household You're the entire recommendation engine based on your content viewership is going to play a big role in what next content Are you going to watch so definitely with TVs getting smarter the influencing on content consumption is also going to change So definitely this is going to be how we are going to see a big shift when it comes to viewership and content consumption As a TV I think as all a lot of we have been marketeers throughout our journey and we have traditionally worked with a lot of native formats on digital and on On the more of our mobile formats, but TV definitely is going to have a more advanced format of engagements Though there will no longer be those Expandables and everything but TV itself is going to be like a big screen itself where you can paint your ad with a native canvas And these are going to be High-impact formats as well as video format. So Samsung today powers these two in the market So once you open up a television, you are natively served an ad which you won't even recognize as an ad We have seen CT ours phenomenal CT ours We've ran a lot of campaigns for our customers and these are native ad experiences without any ad intrusions or Not getting into the user experience per se And we also have a live television in-stream video experience which we are today powering through Samsung TV plus So these are these are formats which are beyond the standard digital format that we have been all aware as marketeers But these are very exciting format for advertisers to tap onto and increase their ad user engagement So content is the king and data is the new kingdom and we we are powering this data at Samsung Definitely when we look at the type of data sets that are available today And what what we are as an OEM going to unlock in the market. It is definitely going to be like a new level of Engagement that users or advertisers are looking how they can tap further into the Ecosystems so just to give you a gist of it what we see and what we saw purely from this Intelligence of screen that we have 25% of the Indian households Got an exposure to big boss 1.2 million of the Samsung households had an exposure to the ICC World Cup and there are 2.7 billion app launches on the Samsung smart television so when you look at from a from a user use case perspective a TV decades ago wouldn't have even given you this insights but today as an OEM and Having giving you the full experience of the hardware software and advertising we can bring such use cases and insights to light Which can definitely elevate the use cases that is an advertiser. We are looking to Bring to our and connect to our consumers with so real-time data real-time advertising and real-time analysis So this is what we bring to the table in terms of the overall new advertising experience as an OEM Smart ads are powered by smart data and this is the type of data that we as an OEM today can build for you courtesy AC are so what we see on the hardware what we see which is being streamed and what we see as connected devices together come and Unlock a completely new data set so we today exactly can we can determine what sort of connected hardware is being Interacting with the TV so it can be a gaming console. It can be a set top box It can be a dongle we can also basically bring insights into what sort of viewership data was being viewed What sort of content was being watched and what what sort of ad was being exposed to so these are certainly use cases And deterministic signals that any advertiser would today want to basically bring to the market or possibly make the part of their media plans Which can ultimately less pillage can do a more addressable television advertising and can which is powered by the intelligence of data So this is this one of the use cases that we possibly are today taking to the market is that this can be a true TV plus digital Narrative where you can measure what campaign that your linear ads delivered tap into the unexposed people Who possibly are cord cutters who never saw your ad on linear TV? But capture them when they are engaging with any smart TV service and then deliver and measure incremental reach So this is going to be a true unifier of a single screen Where an ad exposure which was on digit was on linear which could not reach to a user But today on the same screen through a sword or a fast service or a water a fast service you can deliver an incremental reach So a very power use case where advertisers today can do a TV plus digital incremental reach and measure What was being watched and what when how their ads perform? So this is what a use case that we have already built this for was for one of the auto brands So we in totality reached 880k households, which was a unique incremental reach from the linear ads which could not touch those households So when we look at a pure cord cutting community and people who are not exposed to any linear ads This is how an incremental reach where a true TV plus digital or a true TV plus connected TV Campaign can get you to the table. So this is what we drive as an incremental reach when it comes to a pure CTV advertising play One of the use cases and there was a small there was a small thing that was touched upon by one of my colleagues from GreenPly that How can there be a use case which powers? Viewing and a retargeting of a user So we did this retargeting campaign for one of our brands where we reached out to the users who were who visited their website on a CTV environment by collecting those audiences in real time and reaching them out on a television medium So this is where true TV plus digital to television Digital to CTV campaign can power your intelligence just by reaching out to those targeted audiences who are truly engaging with your brand So these are use cases which can be powered by any sort of Digital to TV use case which haven't been as of now heard in the market And last but not the least what we saw with one of the beauty brands CTV today was successfully able to create an uplift of 11 percent when it came to the purchase intent So this reaffirms the fact that TV today is here to is here and is going to thrive in the future And CTV is just going to be like a booster shot when it comes to TV getting much more smarter. So and TV getting much more brighter So streaming is a new standard We are all here in the era of streaming and more the data consumption that happens and more powerful the Use case of data usage goes with 5g and 6g streaming is definitely going to see its wings fly much higher The role of TV has evolved so TV is no longer those seven rainbow bands once you plug out the Cod TV is much more than that So no longer called remains your primary sort of content consumption Streaming is definitely powering that and the role of TV is much more beyond a single screen dialogue It's a single way dialogue, but it's you can interact with your TV and Unlock multiple use cases It's going to be like a digital fireplace of your home within the next five years where TV will have a center role to Play and it will reinvent itself And last but not the least as advertisers and marketeers I think we today need data and data will redefine our strategies and definitely TV campaigns going forward Will be much more data-driven and TV will be much more addressable going forward with the likes of audiences and Insights that we are going to present as an OEM to our advertising community I think thank you. That is this for us