 Coming out of the realization that you know all conferences tend to have the same format like you take a large room in a hotel and you know people are listening to speakers and panels whereas you know you could do all of that in a very close curated audience on a bus and at the same time you know get to visit another city so that's how the thought process came across I think it's very unique. This is a new category that is emerging so if you look at you know the mode of transportation like Delhi Jaipur, Delhi Agra, Delhi Chandigarh and you know in the south south of India there are also a lot of these short-haul and also Delhi Manali you know some of the long-haul overnight trips and these have largely been done on train right and I was lucky to have invested in or we bought Red Bus when I was at NASPR and we saw that you know that there's a lot of this you know short-haul distances which are totally underserved but the segment is very large so you have more than you know about 40 million rides which happen every day between these distances and the only option people have is actually go on a KRCTC or you know government buses which the experience is not that great so I don't know when you took your last journey on a bus from Delhi to Chandigarh so these these you know startups that have come up are saying you know can we offer a better solution to the consumer so that you and I people who are you know sort of in this middle-class income group who don't mind spending a little bit more of money to get better service better quality safety and you know so they are trying to change the whole experience India is a bus country almost 24 million trips happen on the bus today but today the bus travel is the last option in any of the travelers list want to travel well this actually it really does to find out the reason why why this travel is considered although if they having a so much of traveling happening on the road why it is not being considered as one of the preferred travel option we go deeper we went deeper into that entire nuances of right from the problems happening the type of the bus the type of the sea the type of the entire experience safety is biggest concern which is being raised by a lot of the female travelers we understood we try to go deeper into that why the travel on the bus cannot be comfortable and fun entrepreneur India hit the bell icon to get notified for more such videos