 What up? What up you guys? This is part two if you didn't catch part one. You have to catch part one Man, that's where all the meat and potatoes are at part one You'll see that one come up at the end of this video. So wait for that video. That was part one That's the video I did yesterday. Okay? That was beginning of this one. This is part two and now that the file is up Okay, we were talking about in part one on how to capture leads on on on social media specifically paid advertising Specifically Facebook or Instagram advertising you have to catch part one for this to even make sense But here's here's part two you guys so Now that we have the follow-up now I have that URL now I could take this URL and I could put it anywhere And I'm gonna show you where the anywhere is On how you want to do it for sure. Don't just start sharing that long-ass link like don't do that But this is just the full-blown Amazon link, right? I don't like right here Amazon this this right here. This is where the majority of PDFs are being downloaded from now this cloud server, so This is our PDF man. We now have it hosted on Cartra. Okay, so people will provide it What I'm gonna show you how to do is I'm gonna show you how we could put a simple button on a page or a simple link in An email and so again when someone comes to your opt-in page and they opt-in for whatever you're giving them, right? Hopefully it's a free download of a digital file a PDF or it could be a video of again catch part one I talk about it all on that one but This is it right here. So this is what we're giving up That's where it sits and even and so in Cartra. Let me show you let me x this out in Cartra. It'll start Accumulating all of the downloads. So right here. I just in fact I just downloaded that one right now Let's see if I can refresh this and let's see if that even says number one yet might take a little long But yeah, it might take a few minutes But that right there will turn into one because I just I just downloaded the link. I just copied and pasted it, right? so um Now here's what we're gonna do. So here's what you want to do man again. They come to a page Let me go back. They're freaking inquiring about your property, right? You got a listing for sell And you're taking to a page like this where they're simply opting in right to get that information or you're taking them to some type of Free download you're giving them something for free in this case. That's a real estate agent. They're giving a buyer guide Right. That's what that whole file is is a PDF giving them a bunch of tips But now that we have the link here's where I'm gonna put it here's two places where I can put it I could have put it on the thank you page So when I come over here or when a person comes over here, they click the blue one name email send me your 10 tips They're taken to a thank you page. In fact, let me just show you They're taken to a thank you page. I Could put that link I could have easily Put a button on this page right here. Thank you for downloading. Look what this one says. Thank you for downloading my 10 tips This is my thank you page man. I'm not playing with you guys This is the thank you page Now this is a spot where I have where you would want to put your your video. So right here. Hey guys This is David. Thank you so much for inquiring or thank you so much for for opting in and getting a free download of my 10 tips To increase the value of your property before selling it I just wanted to personally introduce myself and let you know a little bit about my background and what I bring to the Table as far as helping our local community get the best price for their for their property when they do decide to sell I'd love to talk to you. In fact, I just emailed you you guys I can freestyle this man This is the stuff. I know like the back of my hand on I can I can twist that for any business It's simple like this is just a simple video that you can shoot on your cell phone And in the video you're telling them hey click the orange button. I'd love to chat with you it'll take you straight to my calendar where you can book your your your best time and I Can't wait to speak to you have a great day Like that could be a video that you had on your thank you page after they just downloaded This is someone that lives three miles away from you, right? So I could even either have that It could be a video and say hey guys click the orange button below That will allow you to download so I could I could I could put that link right here So this is on the thank you page the reason why I don't put it right here is because anyone can then share this link and People can just download Because it's a full-blown open download link. It's a download button, right? So I don't want people to download it if they didn't go through the first page. I need the email Right. I need their lead cap. I need a leak. I need to capture any everyone's lead, right? So don't share this page, right? So that's why I don't that's why I don't put the link on the thank you page where I put the link is in the email So for example When they opt in right? Let's go to my pages When they opt in their They're opting into let's just say this page right here They're opting it opting in and then right away. They're on an email list, okay? So that's that's gonna be this list right here In fact, you know what let me opt in let me opt in to Actually, no, I stopped to connect it. I'm not I'm not there just yet These ones already pre-built from the from my from my account, but this how it would be that person is automatically on that list, right? And then they're automatically in this email sequence Now I could put that email right here. I can come into the email sequence This is my my handful of emails that are already pre-written Ready to go out and I can set that time on whenever they go out. So through the sequence. I can have that initial email go out Instantly or and in that email is going to be a link for the download or I could have put that first Initial email I could have put it in the form. So for example the form when they come to the page Every page has a form. Okay, so you got the page you got the landing page And then you got the form the form is this right here? So in this form I can ask for phone number. I can ask for address. I can ask for Facebook page Like I can ask for whatever but on any page that you're opting into majority of the time It's just name and email That's all you need from people and that's all people are willing to give Especially when they don't even know you yet You're running ads to a cold traffic or you're running ads and you're retargeting a warm market. They still don't know you They're not your customer yet. They may have never opted into anything you you've ever done yet So right now don't try to you know, again, you're dating like I mentioned in the first video Date me first and then throw me in the back seat, you know, I mean like right here It's the same don't ask for too much information up front. They don't know you yet name emails all you need, right? So right when that happens boom that purse this form So again, this right here is created in in in the form. So I could easily put that link for that download Over here as well because I can tell the system. Okay, I could tell the form To send that welcome email to send that eat that first initial email send it right away and in this welcome in the form The welcome email would do that now I can either opt to have it to have it sent or I can opt to have it To have it not sent so right here do not send a welcome message now I'm gonna change this to send because the the the welcome email is the initial email that goes out So as I come over here, okay? I want to make sure that this is her email This right here. You don't want it to be a Gmail or Yahoo this reply to and send from it's coming from now in this case. It's her cartridge email I'm gonna switch that out with their email, but I'll put that there for now and then just hit save and Then over here is where I write the initial email. Hey John and I can use their first name right here So I can use their first name. I can go I can go Hey John Here's your free download Here's your download and then I can just write up the email Thank you and then I can hyperlink this what I can do here's a couple ways I can hyperlink this and Simply put that link. So for example, let me open up that again So I just come to my memberships I hit files Right here at the top click on files and then I can come over here and copy that file I can even edit and call this something different, right? But I I don't need to I can even delete it if I need to right So this is just where all your files all your free downloads when people go somewhere They need to download a PDF. You can email it to them through through the system, right? And and and that PDF would be instantly emailed to them all through the system. So here's the link right here I could just copy that and then Right here I can easily hyperlink it so I can easily hyperlink it right there and now when this email goes out They're gonna be able to download it. So here's your download. Thank you You know what let me do this I could do this way I can go I can go click here to download I Could do it this way right and what I would normally do is I would bolt this Bolt it and then hyperlink it Okay, so that's one way I can do it I can easily do it that way and Let's send a test and let's send it to This is an email that I don't use so but let's just test it to test it Okay, so That is what you always want to do. Also, man You always want to test it open it up click on the link make sure you download it, right? So right here. Hey test Here's your download So boom I can click on that Click here to download and it opens up the PDF you guys. That's how you capture leads on Facebook That's how you capture leads on social media That's how you capture leads of people in your local backyard by running Facebook ads Instagram ads or even a freakin YouTube ad, but I would recommend starting with one right start with one first master one platform first And then move on Facebook Instagram. It's the same same Strategy pretty much it's just different sizes different size image different size video But it's all ran through your ads manager same way you're setting up Facebook ads So that person gets that email man. That's one form. I could have what I could have done I could have hyperlinked it and then what I can also do is I can even get fancy with it if I want and I can Go advanced and then I can go design templates and I can start doing My own stuff like if I open this up I can just drag over and I could just start building just like I would a page I can do the same thing for an email so I can just drop it down says right there drop your block So I'll drop my block right there And then I could just start building whatever the heck I want man, and then I can come to images I could put image in there. I could put a button in there Let me see if I don't think I have any images on My computer, but let me just see I could drop an image right there. I hit this edit I can link it to the actual download right so it can be it could be an image of the download Let's see if I Well, I have this image, but I don't keep anything on my computer you guys FY FY I so I Could easily put an image right there. Bam. How legit does that look man, right? But that in this case it'd be a it'd be a picture of your PDF It'd be a picture of your download it'd be a picture of your coupon, you know Whatever you're giving away that digital download that PDF, you know, obviously and then and then the link the link is Right there bam the link is right there. So I click out Now that's what I did. I could I can add an image or I can add a button Let's see. Let's let's scroll down and then I can add this button right here and this is where I can put that Link so watch this and what you want to do also is you want to Install this plug-in right here. This is your color pick eye dropper You could just go to Google and type that in color pick eye dropper. Okay, that's what you want for sure for sure for sure color pick Eyedropper and install that that's gonna sit right here in the top right and that's it that's right here So whenever I'm on a page, right? So you're gonna click on this one make sure it's the Google one and just brings you to the actual Chrome Web Store But it's free. It's free and just install it install that one Okay, so because here's the deal as you start to build these pages. You want to keep everything color coordinated You want to freaking keep everything looking looking legit, you know, same color pick your color, you know This dark blue is what I like So I'll try to put that color. I'll get the color pick eyedropper. I'll hover over the color and Then I'll grab that code Right there and then I'll bring it over here and I'll paste it Right there bam and then I can go click here To download now Click here to download now and then I can send a test and Let's check this one Let's send this send and then boom. Let's look for that one Bam and there is my email dude. There is my email. So I scroll down scroll down Boom, there's the image and that image looks pretty damn legit, right? I'm just joking and then dude look right here Click here to download now. They click that button. They can do it from their cell phone They can do it from a computer and boom you guys. This is someone I'm telling you man This is someone that lives in your local area And you're now capturing leads. Can you imagine having hundreds of these people on a list? Can you imagine having thousands of people on a list that all came through a Facebook ad? Inquired on what you were doing. You offered something of value for free and now you're able to email that list up and coming offers That can go on forever like until they unsubscribe obviously, right? But the bait the bait is your your free download That was the bait. Okay. That was the bait and so This is how I do it man. This is how I do it. This is an email That's going to go out with the welcome email. So I'm going to hit save and so that's a welcome email That is that that email is separate from this over here from From it's separate from The sequence so if we go back to the actual sequence, okay? Right when they opt in they're on the list and then they're a part of the email sequence this email sequence Let's open this up This is my automated emails that are going to go out But the welcome email is what goes out instantly. That's what goes out first Now again, I can either choose to make it go out instantly or I can turn it off It was turned off a second ago, right? So I turned it on and I want it to go out I'll build the first welcome email I'll put the link for the download in the welcome email and then my sequence I'll start that where I have to now, you know, think of a few emails to put together And that's what I want to do over here. So in the sequence This right here day one day two day three day four So this is a handful of emails that are already designed to go out now this right here is I'm going to not Have go out immediately because the welcome email is going out immediately, right? So I'm gonna hit save and next They're subscribed to a specific list. I can even assign a tag I can subscribe to a sequence from here So I could subscribe them to that sequence from there But what I do is I put I don't do it there. I end up doing it over here Through the actual sequence itself and that right there will be the starting rule So the starting rule is what I'm saying. Hey anyone who lands on that form whoever fills out that form Make sure they're on this this sequence. Okay, make sure they get these emails So I set it up there in the starting rule rather than in the welcome Or in the form set up I should say so here this one is triggered to go out immediately Which I need to change. I don't want this one Going out immediately right because I have the welcome message going out immediately So I'm gonna wait one day on this one and then just hit edit. Okay, what the hell's going on? Let's well That right there should have it should update to one day later And then this one and this one's one day one day after as well So those can all stay the same, but this is this is for sure I don't know if it's my connection or what do but my internet's being a little whack right now Right after a previous step Let's go one Yeah, so these are all my internet, but that's all it was man. That's all it was I'll either put that email in The sequence right here or I'll put it in the welcome and that's what I do you guys So that's how to capture leads man. That's what you got to be doing. You're you're you're giving away something of value okay In return of someone's information man and and all you're gonna do is nurture that email list It's the email otter responder You got to be keeping you got to stay top of mind with these people that are coming in through the top of the funnel Okay, but again the whole purpose of this entire two-part series again If you didn't catch part one wait till the end you'll see it pop up but It's all about how do we get it the attention of our local area and it all starts with the Facebook ad running that targeted ad and Giving away something of value and I'm hosting the entire entire shebang all on cartra from the hosting of the PDF To the landing pages to the email otter responder to the form to the calendar Because there's gonna be a link in these emails in these follow-up emails that I'm gonna preset to go out automatically In these emails they'll be call to actions that get people to schedule a call So if you're in the type of business if you're in the client services business and you need to get people on the phone That's what that's all about get people to schedule appointments Imagine waking up every day and you have a full calendar of a bunch of people that scheduled an appointment while you were sleeping That's what this is all about man is automating the entire thing getting the attention of your local market and Capturing leads that's what this entire thing was all about so hopefully that made sense you guys I use cartridge a host at all So there's a link in the description prop it with card shred online Put all this to the test man keep me posted once you set up your account reach out to me I'll literally give you my time for free I'll help you get up to a fast start and just make sure that you're super successful and plugged in with the entire thing All right, so see you guys on the next video over now