 My name is Ann Marie, I'm from MX Data and I just wanted to talk you through how we do what we do. So MX Data are a live content aggregator. We disseminate live dynamic content quickly and efficiently. We also offer some rich local search elements too. How we do that is through our platform Enablers. So we've got the LDP, which is the local discovery platform. That's where the rich content is delivered. So we can pinpoint down to a local street corner, brand, e-sleep drink scenario. Also we have MXI, which is our development platform. MXI is a rapid cross-platform development tool. It just makes us more efficient when we're talking to some of our brands and our consultant clients as well. If we look at any of these applications really, so our tube map, you can see just how quick the route planning is on here. So all of this is done within the LDP. You just pick a station out. I'll pick a populate Houston one. Choose your destination point. Killburn, we'll go with that, and calculate your route and it's there already. So it's really quick and you can view it on the map as well, so it will show you the points. From that you can do line search. So all this is a direct feed from London Transport, so that we can see whether the lines are open or closed. Another one would be our tube train. Cross-advertising from the platform is there, but again you would just look at what's saved, what's stored. You can plan your journey, you can see what's coming into your local station. Near is me now, so if you're lost and you're trying to find the station, then we'll be able to put you in the right direction. I heard that besides the London Metro you also did work for Barcelona. Yes, so we've got the Barcelona Metro up as well. If you want to see that, it's exactly the same really. So the Barcelona Metro, I'm just going to scale that out so you can see it clearer. The same, it's not built for the iPad, it's only built for the iPhone, so that's why it goes out of focus. But exactly the same structure. You'll forgive me because I have no idea about it, but there you go, I've picked a very short route there. Thank you so much. The email is just extremely powerful because each time you reply, it's giving it its own card. Think about the way you work. You have different replies open, we're constantly being interrupted. I'm replying to an email, I've got a new email that comes in, I'm going to reply to that one, I'm going to read it. An SMS will come in, I'm going to respond to that. Someone will tell me about a web page, I'm going to look at the web page. That's the way we work, that's life. You're constantly interrupted. WebOS needs to be easily worked the way you do. Yep, put it between open applications, it'd be very productive. Okay, another thing you're going to be doing a lot of on TouchBad is photos. With a big 9.7 inch screen, it's a great canvas for showing off your photos. You get not only all the photos that you've transferred over to your device, we live in a connected world, TouchBad's a connected device, so you can also connect to your photos that are on the internet. Give me a quick demo of showing just kind of the ease it is to send a message, a picture message or a voice message or a text message between two phones or even between the desktop space between anyone. So we found each other because we were in the same chat group, but there are options to find users by location or by their interest or it can be something like a by-gender search. So I'm now having a conversation with Sam, so I can send a little photo message. I'll send a photo of Marty, well-caught there. There it goes, streams and streams. So that's stream the photo over to Sam's from which computer. The thing is these messages will be stored in a history, so if Sam was offline when that message was sent or if you wanted to look at it again later, you could look back at the conversation and see the photo of it again. Hi, my name is Daniela from MobileWay. I'm going to explain to you about our platform for mobile payments. So what we offer is either through the web, through a point-of-sale device or through your phone. And you can recharge top-of-air service or you can send money from one phone to another phone, doesn't matter where you are, and you can pay basic services such as water and electricity, so we have an application like you can see here, so I'm going to do a demonstration. For example, you say you want to recharge for this operator, the number, and you say the amount, $50. You say, okay, so it's processing and it's instant. Processing the transaction says transaction completed. So now my money went down. That's it. It's very simple to use. So what we are doing is actually we are demoing here a telco app store. Telco app stores are mostly for operators to build their application stores because apparently what's happening is all operators are losing money by giving all their revenue to Apple, Google, and Android marketplace. So the idea here is you build an app store but the key is how do you discover? So that's where the discovery is happening through U.S.S.D. So that's the whole U.S.S.D. discovery. So you can see what are the top-rated apps. You go to the top-rated apps, then you can see all the top-rated apps. You can see all the applications that are there. So that's the whole idea. It's where we have a lot of developers, kind of build developer communities on there. Okay? How can it be so helpful to telecommunication? Because it will actually help them to develop communities. Developer communities, it will also help to create their own local applications. So you're actually creating entrepreneurs, you get smaller companies to build applications. So it's a great tool. Does it need to be present physically in a different way? No, you can host it. The whole thing is a cloud service. So you can host it as a cloud and then actually you can take it from there. So you don't need to have it present. Okay? We are the iHealth Lab, INC. We are the first ever. You can use your iPhone, iPad to test, track, graph, share your blood pressure. This is the totally first ever. And I heard that New York Times made it as the top four coolest gadgets. Yes. The New York Times is we are launching this product in CES. And the New York Times say this is the top four cool products in CES. So can you have a demo please? Yes. Very easy. So you just wear the arm thing and then it records. Yeah. You just use the calf and use the dog, your iPad, and then to show the result. Okay. This is the result. So what the result mean? You can just slide. Yeah. It's according to the WTO. You are normal blood pressure. And also this is the wave of your pose. And also you just touch. It's going to tell you what is this product, what diet product, what it is. And also what this. And also you can, this is the history, the idea of history. And graph. You also can graph your measurements. And also you can share email to your doctor. Yeah. And also you want to know more information about blood pressure in FAQ. You can see everything. I see. So it's quite comprehensive information about you. Yeah. This is totally personal healthcare. It's basically about blood pressure. Yeah. Now it's basically blood pressure. This is personal healthcare. Take control of your personal healthcare with mobile platform. Hello. Hi. I'm Chris. I'm from Cologne representing Life Results. We're doing mobile market research. I'm basically here to get new updates on new opportunities to use for market research, see what's possible, location and tracking. And to get new network contacts and get updated on new developments pursuing apps and smart phones. So what did you find most interesting right now? Right now, Blackberry World is very cool. They share a lot of corporations and they have really interesting stuff to see. Thank you. Yeah. Thank you. I'm Brendan Lyle from Ad Knowledge in San Francisco. We're a mobile monetization and distribution company. Me and my colleagues here, and we're here with one of our VPs as well, looking for applications and developers to integrate our iOS and Android SDK for monetization of their applications and games. This is an example of our App Engine development mashup framework. And what it allows us to do is it allows us to create certain events. And those events could be call controls. They could be location of somebody's presence. It could be the initiation of an SMS or an IM message. And then through this environment, it's very easy for us to create a certain set of rules that direct or control how those events are going to be handled. And they can either be managed through common call controls such as a simple call routing from one number to another or something more complex where we may take a call and send that information off the Facebook. Hi, my name is Steve. I work with Endamando, which is a sports tracking company. We do applications which support all mobile platforms. I'm just going to give you a quick walk through our website so you can see how the service is linked to the website. Thank you. Okay, what I'm going to start off with is that we focus a lot on the community, friends, challenges and stuff like that. So basically you get a news feed on the website. You can see your performance, highlights, which is challenges. If I go to challenges, you can actually see you can get an overview. You can go to this challenge. More than 9,000 people are participating. Obviously the website isn't that fast here. The connection isn't that good. So how does it work? So you download this application. Yeah, you download the application from any market. We support all mobile platforms. You just download it. We have a free version and we do have a paid version as well. Just download it and you're all set. Link it to your Facebook and it will automatically find your friends.