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Published on Oct 21, 2009
Studio B teamed with Adobe and John Mayer to create the worlds first Augmented Reality music video. Studio B shot and keyed the green screen footage using the new Apple ProRes 444 codec.
Flash Augmented Reality (FLAR) is a way of creating a digital hologram in 3D space by holding up a marker to your computer's camera and activating a special piece of Flash software. As you can see in this video, I'm holding up a piece of paper with the designated marker (in this case a broken heart), and the video of John Mayer follows it around the screen, and even tilts in 3D space!
The FLAR technology was featured in WIRED Magazine, and you can check out their video as well.
You can try out John Mayer's Augmented Reality video for yourself at www.johnmayer.com.
Studio B Films is a video production company based in the San Francisco Bay Area specializing in documentary, sales and marketing sizzle videos, customer stories, motion graphics, corporate communications, green screen shooting, and creative video editing.