 आस्टामलिक्यम । जु आईगे । एह प्रुट लुन्टिप नियोंग अईद अईगे । एक विडियो बात कर रहे है, हम प्रहता है, विजि ता विजि जि मुल्स्त दी लेच्टार। रहे है, प्रुट निया विस्मिन बिच्मिन भात की थी, प्राइस ही वो एक माक्ट का पी है, जो रेविनु जनरेट कर रहाता, जिस में आपी कोस भी होती है, और आपका प्रोफेट माचन भी होता है, हम बात कर चुके है, कि तो प्राइस है, कुस्तमर जब आपको वो पेई करेगा, आपकी नुप्रोटक्त है, तो उस्किमिंग में जासक्ते है, या प्राइसिंग में जासक्ते है, अखर तो आपने तोइ स्थ्ट्यक्ल जिसे कहते है, खन्सुमर माइन के सद पलेग करना है, तो आप बंडल off-ring में छले जाते है, बंडल off-ringर भीसल लाएं प्रोटक्स के लिए दे ल्डी है, यकन बंडल off-ring में चले चाते है, त्राइस एक बड़े लंबे च्योड़े प्रोसेस के बाद जागे आपने ज्या वो दिसाइट की होती हैं जितने भी अगर हम स्टेपस देखना जाएं तो सब से पहले आप क्या करते हैं बेसिकली आपके जैं ह्ने clear होता है के आपका प्राइसिंग अबज क्या हैं जो हम ने दिसकस कर लिय में फिर आप उस के बाष दिखते हंगे आप की आपकी प्रड़क की मरकेत दीमाँद है कितनी छोडी तकनीगल बाजे होगाएंगी अपने आपने अगर एकनामिक्स पड़ीवे तो आप कोई अंदाजा हूना चाए के लैस्टिक ये इनलास्टिक देमान को भी हम देखते हैं. क्या आपकी प्रड़क्त? अगर उसकी प्राइस आप जाज करींगे तो क्या कन्सीमर बहात आसानी सी अपकी प्रड़क चोड के किसी अर तरफ चले जाएंगे? किसी अर्टिनेद प्रड़क के तरफ चले जाएंगे? या आपकी प्रडक्त, या सरविस, या एक स्पीरियंस, इतन्णा एहैम है, ग़गर आप हई प्राइस भी चाज प्रेएं तो, देमांड इसकि खम नहीं होगी, प्राईस अदेमान में इक नहीं इम्वैर स्वलेष्ट्ख्चिप है, भी आप प अप उब उलगाप, वह रूप भोसां उप, if this is the pointer, then this pointer is your comparators or the alternate product of this pointer what is the price of the product and what features are being offered and how much is the share in the market after that you have to select the method of the price there are multiple ways without making the topic complex if you want to write a cost plus pricing strategy then you can see how much of your unit is produced plus 20% or 25% or 30% how much margin you want to keep so your cost plus your margin which will come to you will be your price here you can see your target market you can see how many units you can sell your target market tells you the number of units you can sell the number of units you can sell plus your invested capital and your per unit cost it will give you a good idea of how much margin you can keep in this target market you can see how much margin is being kept for a product in a market 20% or 25% in the market where you are going there is a rule set that all the comparators will sell the product we will keep the margin between 20% to 25% no one will sell it at a lower price so that the competition can be managed together when you want to buy home appliances and there is a market where only home appliances are sold you will get an idea of how much margin you can keep when you go to the outlet you will see the price below a certain amount that you are not offering it means that they have selected a margin so again your price the method of calculating what will happen and after that your final price will be decided so these are the different steps that you keep in your mind while setting the price when there is an adjustment in the pricing strategy what happens in that adjustment for example you see that your product is let's suppose in the market you have succeeded in creating your bus and you have created a good bus and your competitors now you are slowly starting to give competition so what you can do you can offer discount or allowances as you have seen till a certain range in the clothes like volume 1, volume 2, volume 3 summer, winter all come then after that there are winter sales after that there are summer sales after that there are outdoor sales after that the inventory is saved there are sales of that too if it is hot then there are sales of winter clothes if it is cold then there are sales of summer clothes so again you can adopt any strategy if you do an adjustment then you offer some discounts and allowances even in segmented prices you can go many times you must have seen some brands are like this we are talking about clothes so let's take the same example they were premium brands slowly and gradually they along with elite class along with upper income class along with middle income group they also compromise their brand and their designs they also compromise on the quality launched here so again it depends you are charging different prices for one market segment you are charging different prices for another market segment you can charge different prices for another segment so it is possible if you are in multiple segment you have multiple target markets then you can adopt multiple pricing strategies likewise your promotional pricing happens also you must have seen there is an online store and that online store opens a flash sales that for an hour all the prices go down to 50% and all the purchases and after that the promotion goes down you are often told that this promotion is going on buy one, get one free and this promotion will end so your promotional pricing can also happen your international pricing it is not that you don't sell your cheese in the local market or being a customer we are just buying from the local market we are also buying from the international market yes this is a different thing if you go to the international market for geographical pricing there will be multiple issues freight con will pay on board freight con who will pay the taxes who will pay it the transit in one country to another if the product is damaged then how will it be claimed and who will bear it is the product so important that its insurance is also involved that all these things are very critical in international pricing and one is loss leaders loss leaders you must have seen that a lot of international stores you can see the local stores there are a few things whose prices are very good but the prices of a few things are very low now actually the loss leaders are made that the item you have kept in your outlet it is not generating your profit margin you are not earning profit margin on it but because of that customers are coming to your outlet so you try to once the customer is entered in your outlet then you display it through compulsive buying that they will buy something else so loss leaders are made again I repeat we go to many stores and we are surprised that why this product is so low priced when we buy from there so pricing strategy whatever you have when you adjust it you have multiple options discounts, sales, coupons for multiple segments different prices different issues and you can also be a loss leader and in the end we will talk about pricing which can be taken in a price war which we call predatory pricing it is very dangerous deliberately you lower the prices more than the limit you buy one get two free buy two get three free you try to that your product is easily available in the market you challenge your competitors in this pricing strategy volume is generated because the lower the prices the more demand increases again we said that if you lower the price the demand increases but again it triggers the price war the question is can you sustain the price war if the answer is yes or if the answer is no your business, your product service or experience that you are selling and specially the cost which is involved in producing those products or services see you in the next video