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Published on Mar 13, 2012
Lunch Ann Arbor Marketing (LA2M) February 29, 2012 -- Ross Johnson of 3.7 Designs -- Your Customers are Crazy: Why We Are All Irrational and How Design Can Help -- We are logical beings right? We make decisions based on analysis, deep thought and reasoning. We understand our actions and why we do the things we do... or do we? The latest cognitive research says otherwise. In fact, we rarely understand why we do the things we do and all of our decisions are based on emotion, not logic. More info at: http://la2m.org/events/your-customers... -- Live video streaming and recording by Dennis Skupinski for LA2M.