The single most effective protection against death and serious injury in a car crash is the seat belt. Since Vince & Larry, the Crash Test Dummies, were introduced to the American public in 1985, seat belt usage has increased from 14% to 83%. From 1985 to 2007, an estimated 234,000 lives were saved through seat belt use.
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The Ad Council launched the Colon Cancer Prevention PSA campaign with the American Cancer Society in 2002 to raise awareness that Colon Cancer is the third most common cancer and one of the most curable, if caught early. A character named Polyp Man was created to personify colon cancer and communicate the actions needed to prevent it.
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The Crash Dummy Game Show | Safety Belt Education | Ad Council