 Okay, everybody I'd like to introduce you to George cow here give him, give him away for us. So just so you know, George, I'm in Georgia is your long master heart program. And I love his work on authentic business and authentic marketing. And he has a lot of free materials that he gives away on his Facebook page and Instagram and his website. And he has a few or many actually video classes for sale. And then he has a year long membership and he gives so much. I'm really, really moved by how much he gives, and pay attention to his, his beliefs and more about business so George welcome. Thank you so much Katie and Jesse and everybody really honored to be here with you. I'm just, I'm an open book really so please feel free to ask me anything. I guess maybe Katie should I just start with what authentic businesses or how would you touch that start actually, if it's okay with you, I'd like you, I'd like to ask about authentic business and any ability you have that you think is really different from other Okay. Yeah, yeah. Yeah, this, that's a really good question and I think, I think one ability that I've noticed that I've cultivated over the years which I'm grateful to be able to say because I used to remember growing up, going through school, college, young adulthood, and I just always felt like I was the one getting in my own way. Like, I'm like, no matter what I can't succeed because it's me I can't, I can't break through. And I think I don't know just maybe bit by bit over the years. I love the ability to, I guess, I guess in business they just say, you know, just ship it, you know, like, just launch just go ahead and put it out there, whether it's, whether it's literally a product, you know, launch, or whether it's making a social media that's a bit vulnerable or I'm not sure if it's going to work, meaning if people are going to understand it, people might even critique it, criticize it. And I think over the years, having developed the ability to just put it out there, take a few deep breaths and or, you know, the other side of the ability is I do I do so many video calls, whether I'm teaching something and Katie you do as well, whether I'm teaching something or I'm, you know, doing a Q&A in a group and probably all of us have experienced this afterwards you're, you regret something you said, like, you know, you could have said something better, you could have said something in a more gracious way or a smarter way later on you realize, you know, and that's the other side of the other side of the coin is like, just letting it go and almost like challenging life to to say well, let's see what happens, you know, and, and there's always another chance. Anyway, so that's, I would say that's the ability that I've had to cultivate over the years which has served me very well in business and in, yeah, what I do. Okay, okay, thank you, thank you George. And so just so you know, I'm taking a few notes and the group is as well. So we're just, we're, we're learning about modeling and exemplar here the exemplar and, and so we're, we're taking notes as we go. Okay, so this ability is, is the ability to just launch, just put it out there whether it's a product or a post, and then letting it go. And then also what happens afterwards, when you think oh I could have said it better or done it better. And that ability to just, just say, let's see what happens, and let it go. In other words, it's kind of like a just launch, you know, practice as well. It's like I've launched my presence in that previous call, and we'll see what happens. Okay, I see, I see so it's a just launch it's even a practice. Yeah, a just launch practice at all at multiple points in this whole thing of launching it and letting it go, and then afterwards. If you wonder, you know, oh, could I have said that better, let it, you know, just launching that, letting that go to totally because we could we could always have said it better. The more we think about it and analyze it, we could have done it better, we could have said it better, we could have shown up better, of course we could have there's always the more we think the more better we could have been but what happened happened. Yeah, yeah. Well, and I think that this ability, your people perceive you as very prolific. Because just launch. Right. And I, and now I can see why, because you, you have that just launched practice. So of course you can make multiple videos in a week and, and a brand new video course a month or more. Because you just launch. Yeah, letting it go. Okay, I have more questions. If someone was watching from the outside in a non stalker way in a friendly way. What would they see you doing from on the outside but would they actually see or hear you doing to have in your just launch practice. Yeah, that's interesting. I think if you were. Yeah, you know, I, I've always, I've always had this fantasy like one day I'm going to have a service where like I literally go to someone's house and just hang out with them for a whole week, like sleep there and like just like, all right, let me let me like just watch what you're doing you can watch what I'm doing. I guess kind of like this like modeling right. And so I have had that thought like yeah if you could just sit right here by me and we could work all day that'd be great because then we'll influence each other you know, I one thing I do. throughout my day my working day a lot is what I call my energy reboot you probably know about this. And I think they're, that's, that's something, because obviously what they're going to see me doing is probably what everyone does at the computer they just type. They type and they wait and then they type and they wait. And that's weird that they go, what's he doing like every 20 minutes or so 20 minutes 30 minutes sometimes every five minutes. I'll do this. And, by the way, all of you who are here can find my video about the energy reboot. Google energy reboot. If you go to Google and search those two words. I'm grateful that Google knows about my energy reboot and puts it all the way up there so. Yeah, they're going to see me do the energy reboot which is basically a series of breaths, holding my heart and then like a quick stretch. And that allows me to, I guess reset myself. A couple times a day and actually a couple times an hour, so that I'm reset, and I can continue with the thing I'm launching whatever that may be so. Okay great so if we watch from the outside there would be some typing and waiting. And then we would see you do the energy reboot with the press and holding heart and stretch. Yeah, and you said five every five to 20 minutes. I mean, sometimes I'm in a role where I forget or I'm tired and it might go to 30 to 40 minutes before I'm like wait I haven't done one in a while. And the energy reboot the reason why I can do so often is because it's like 20 to 30 seconds, sometimes even less. It's so fast for me. And so I have no excuse not to do it. That's great. That's the way I think about it really the way I originally thought about it's like, like, you know I'm kind of a religious person or spiritual person that's like, it's like, God deserves 30 seconds from me every couple times an hour. God deserves that much. You know what I mean like, like, yeah, or you could say my higher self deserves that or my, my ability to show up, or my, my presence in the world deserves that kind of reset, you know, so. Yeah, nice. Thank you. Thank you that's really helpful. Yeah, God deserves 30 seconds every 20 minutes or hour deserves 24 seven. But if I could at least do 30 seconds twice an hour. Oh, that's really helpful. Thank you, George. Okay, great. And so in your world. How is the energy reboot related to the just launch practice. Yeah, that's a really good question. I think the energy reboot, essentially for me is about returning to the faith that it's all going to be okay. That I am being guided and led in a much longer journey than I can imagine and guided in ways that I would be if I knew I'd be incredibly grateful for so. And that things are are kind of falling into place. You know, not necessarily exactly at the way I want it but of course, only with hindsight do we do we see that we get what we need what not what we want. And so the energy reboot is that thing for me is that touch and check and point to say, This is just a moment in this tiny life where I'm just trying to bring as much presence as I can light and love into this moment and. And so therefore the whole launching thing so how does this relate to launching well. Well the energy reboot gives me the courage to launch. Okay, and and but but why launch so often is that's more an entrepreneurial mindset of, I don't know what is going to be helpful for the world, unless the world gets to have the opportunity to say yes or no to that thing, whether that thing is is a piece of writing or a video or a product. Yeah. And, and when this what's what type of saying more. Yes, yes. That is the humble. Well, I think when entrepreneurship. And by the way I know some of you are are not like in your own business, but you know even in an organizational setting. You are an entrepreneur, in that you are always bringing ideas to to the table in some way. If you want to be creative in your organization you have to bring some ideas, you know, however you do what you're doing your own so the entrepreneurial or entrepreneurial mindset is, I think at best, a humble offering to say, Hey, I'm wondering if this will resonate with you. Let me know what you think. And it's this, rather than. Oh my God I, I, I just walked 100 miles carrying this 100 pound load, you better, you better damn like it. You know what I mean like, otherwise I'm going to be pissed, or, or sad, or devastated if you don't like it because all this work I did, which unfortunately is what I've done in the past. In my just launch mindset I used to work way too hard on every launch, I get exhausted. And if, if it doesn't have the kind of results sales wise, you know, that I expected, then I'm just depressed. But for a while. And so, after the giant ups and downs of that kind of entrepreneurship, I realized wait a second. It's so strange like, I can work a lot less. And yet sometimes the results are just are even better. And so, yeah, that's why it's like this like this is meaning like hey I just spend an hour or a month. You know, it's okay if you don't like it because I've got 11 more months this year or, you know, or I've got five more months, whatever but I still had the rest of my life. I'll just keep doing this. Yeah, okay thank you. Yeah, and the, and the, you know, I'm wondering if this will resonate with you. I think is is really aligned with with that just launch. So how often do you launch something. How fun do you just let something go. Yeah, you know, product wise, I used to last month well actually even this year thus far I've pretty much been launching every month but I've been launching a new product every month for gosh four or five years now, probably, probably four years straight, even in December, you know, December sometimes December I will I will take off. But basically 10 to 11 months of the year I am launching some things a product. Now that's a product which takes at least, you know, five, six hours of putting together the, you know, the sales page and putting it out there and, and prior to that probably just months of performing it and just putting notes of renown then. So that's the product in terms of the, but in terms of launching you know and a bigger sense of the word I am posting. You know, two videos a week, just social media free videos two videos a week and three posts, written posts per week so like five social media things per week that you know took me some time I mean it took me sometimes half an hour sometimes an hour. And, you know, and, and it's out there, and it's out there probably forever because of how social media works people can take screenshots or whatever. And so, in other words, I allow myself to potentially be embarrassed five times a week. Okay, yeah to launch to launch exactly and then let go. Yeah. Okay. Okay, great. Thank you. Okay, so what do you do when when the just launch practice isn't working for you. Oh yeah okay. So, it's interesting I mean when you say it isn't working, I think, well, I have had, you know he said George you launched 1011 products a year do they all do well no of course not. Some of them. I'm well when they don't do well I'm of course always surprised because I wouldn't put something out there. I mean something with an article or video I wouldn't put something out there and unless I thought if I was brilliant. But at least, at least I thought it was helpful. Why would I put it out there otherwise it's going to be helpful it's going to be brilliant it's going to be good whatever. And when people don't get it, right, right. I think people didn't get it no it's not that people didn't get it. It's I didn't understand people well enough. I didn't understand my audience well enough that's it's always that it's not never that they didn't get it it's always I didn't understand them well enough. I'm not at the wrong time. Maybe I'm a little bit ahead of, you know the times right now or I need to communicate in language that's more clear and understandable in a context of life or whatever an example that is much more readily consumable. So, when it doesn't work. It's when it's when I'm learning yet again like, I can't be too prideful thinking that whatever I put out there should do well now it's it's it's always a dance with the other and it's always an inquiry forever an inquiry into it. Does that make sense, you know, yeah, but that's that's the inquiry and I'm asking you does that make sense. That's very congruent very aligned. Thank you. Yeah, that's fantastic so did you. Did you do the just launch today for example or yesterday. Well, I would say right now. It's a kind of a just launch mentality because, you know, I, I, well the way we discussed like hey you know, show up, and, you know, be be authentic just to share share your best practices and whatever I'm like sure, you know, go let's let's do this. And yeah so every conversation is like a for me like a just launch so that that allows me therefore to to bring my all and to not hold back. And knowing that hey it may or may not work but here I am. Nice, thank you. So could you choose like an example from today other than this call today or yesterday, whatever your social media posts we don't even have to know what the post was. What about when you were doing the just launch for that. What's the, you got you have something in mind. Yeah, so I mean today I made a post as I do most every Thursday so that was bit of a just launch like I don't know what's going to happen let's see how people how people like it and I have to of course, you know, prevent myself from checking every five seconds. I was like, okay, alright, I put it out there alright let me just let me wait an hour before I look at to see if people liked it. So that's one thing. But the other thing is I'm literally this week is the pre launch of my next product. And so I'm literally in that mode right now of like, okay, it's been 24 hours since I made the post, how many sales are coming in. And what helps me with, you know, when I used to just in beginning when I do this I think it's so nervous and oh my God, it's people going to buy this is going to be worth it am I going to have to cancel this thing what's going on. Over the over time, I've realized okay, there is always a pattern, if we're willing to step back and track the data there's always some pattern over time. So I started tracking the data for Oh, 24 hours after I make the first post. There's this many sales this this many sales this many sales. I see nice. So now I have dozens of data points to say okay 24 hours after posted. There's usually two sales or six sales or four maybe the average is six right now happens that the average happens to be six and right now we're 24 hours in and it's been six sales. By the end I know when the class starts it's going to be 50 or 60 people, even though 24 hours, you know, so it's like the data allows me to relax and go okay. Okay, that's a pattern. It's the everything has a has an arc to it, you know, so. Oh that's fantastic. Yeah, using the data, the data allows you to relax. Yes, no. Yes, what what it means. Right. Yeah, that's really cool. So, I, we work with metaphors a lot. Yeah. So, so this the just launch practice. What's it like, and you could be creative or even use just launch with it and brainstorm if you want to. What is that practice or approach. What's it like for you know I, I immediately think of like, I'm like you know I walk my dog every day. And we turn the corner. Well obviously we in our neighborhood even we just, you know, we just kind of go around everyone. And every corner we turn I don't know if there's going to be another dog up like rain him in, you know, like, because my dog gets really excited and kind of. So it's, it's, it's that feeling of oh I don't know what's around the corner, and we're going to turn them and look and, you know, and sometimes turn the corner and it's just a really nice scenery. Sometimes I see that I got there's a crowd of people I got to be careful and, you know, and so. Yeah, anyway, that's just that kind of came to mind right away. And I think another. Yeah, and sometimes we go for for bigger walks in the park my wife and I were the dog. And we never know if it's like going to be too windy when we get there, because it's like by the by the seaside. And sometimes we get it's so windy that the sand blows in our face is really unpleasant but we're like, who knows, we're going to just go because the dog needs to walk anyway and if it's too windy won't go very long if it's not then it's going to be a beautiful day and so it's kind of like, well, let's let's see it's it's that kind of feeling. Okay, thank you. Thank you so much. Yeah, like turning a corner like turning the corner. Yeah, I know what's what's there. Yeah. Okay, two more questions are kind of brief. One is, if the just launch practice is the is is the answer. What's the question that answers. Yeah, that's a good one. Jeopardy here right so the question, Alex $4,000 will be. How do we know. Yeah, how do we know. Or, or similar question is, will this work out. Yeah. Yeah. Okay, great. Thank you. And then, and then, finally, one thing with the short form of questions and modeling that's really common is that after we part ways and go on to our next adventure is very common that the person answering the questions in your position later thinks, Oh, I should have told Katie this. Of course, I guarantee you. If we could just like play like that was happening now like we had parted ways, and it had come to your mind. And so, is there anything else that you'd like to share with us. Wow, a little bit of time traveling. Yeah, yeah, a little bit of time traveling. I think that. I think I'll come back to this, this, you know, believe or faith that I have. And I don't know what's faith or simply the observation of reality, which is that it's going to be okay. The underpinning of the whole just launch methodology it's like it's going to be okay. And we could take it two ways either if we are, you know, spiritual people because it was going to be okay because there's a greater power that is holding us and making sure it's, you know, where we're being guided and led and lifted and yeah, and from a more secular perspective we're going to say well it's going to be okay because what other choice do we have what other choice do we have we can either say it's going to be okay or it's going to be a disaster well which one is a more empowering perspective. Because we don't know. Right like even a beautiful day like this a comet can strike you know and that's where you can strike our home and then like, like, we don't know. And so because we don't know. We're going to be on an empowering perspective that, well, I'm just going to have faith. Right, even from a secular perspective, that it's going to be okay and I'm just, because I don't know. Yeah, great. Thank you, thank you. I know it's time. We're going to say thank you to you, George so much. So, yeah, so just some visual applause everybody for George and George. Thank you so much. What a joy. Thank you for your presence and your attention. Appreciate you. Yeah, okay well we'll say bye for now then and yeah and thank you. Thank you. Okay, everybody.