 and here at Optoma here at CS 2018 you have a 4k ultra-short-throw laser right this is a model that we are looking at doing bringing to market in the coming say couple of quarters it's a 4k laser light engine based off an ultra-short-throw optical system so basically in about two feet at two foot distance you can get over a hundred inch vertical or diagonal image on your projector it's around 2300 lumens right now that it's testing with a extremely high contrast ratio and very great color so two million contrast ratio yeah great contrast great color ratio how's that possible thanks to the laser it's with the laser light source we're able to come up with that so is that because it lasers are brighter or what does it do it's just the way the laser lights being produced versus the lamp laser and we're not you know we're able to get just more throughput with the light and it's more efficient usage of light it's like it pops up more than it the eye perceives a lot more color when coming from laser something that we're looking at here now again it's a prototype but it'll be sometimes say towards the end of Q2 and we're gonna be in that four to five thousand maybe up to six thousand dollar price point with this product because some of the companies are doing ultra-short throw 1080p at three thousand right so that would be much better to get the so you can step up to the fork and that's the idea right exactly and this is a prototype of the finish this isn't the final idea yet you know we're just showing the engine itself that it runs and we're ready to go with it and so so this totally prototype but so somehow the laser compared to the other technology the LED yeah is it like totally different architecture inside for the light engine yeah it's a completely different engine than we've always seen so basically the through here there's a couple of laser banks that are they're sending light into a central area where it's all condensed into one and then it comes across hits the DMD mirrors and then it comes out through the through the front end and laser is also suitable for the traditional not short throw oh absolutely you can put it in any one of your any one of your type of projectors it could be a standard throw projector could be a really large one so say a conference room or you know a giant auditorium all the way down to something you know home-based so lasers a great lights or spin the great benefit of laser is of course that it gives you 20,000 plus hours and you never change it out right lamps you have to change that lasers you never do but the lamps are getting better too right lamp life is increasing absolutely the laser you never change out it's it's once in and never comes in it's a solid state it's not a when their LED DLP is too that that's also very long the LEDs also it's a solid state technology lamps really you're an analog if you think about it lasers are a digital technology but LED DLP is not possible to do for big projectors only for for projectors lasers easier to get bright fast big it's easier to do I mean how do I say it's easier to do a laser a bright laser that it is a bright LED and it has to do with the size right lasers are more intense light source LED is as a larger bank is required to get the brightness and so ultra short throw is always more expensive than the traditional that's just because of the lens it's because of the optics there's more optical elements and they are more complex to do ultra short throw versus standard but for now the laser is going to be a step up from everything else right and ultra short throws a step up as well over standard and so is this using the the point six seven this is based off yeah so it's this is in the first generation ti choosing the first generation ti 4k chip and we're all DLP chip basically there's 8 million pixels that are being addressed on the screen at every every instant and the definition from the cta and we are logoed and certified by cta to have that 8 million pixels so we do the same logo say for example because on the on flat panels but we do bigger a whole lot better than flat panels ever will and how big can it go so we've taken such 130 inch right here we're at 100 inch but we've taken 230 inch on this super clear and you think about 130 inch panel you can't really put that home but you can certainly do it with a you know an ultra short throw projector and just drop it down and you're ready to go and how would you say that this pixel shift technology is it as clear as a native 4k chip I think we let our eyes tell the difference on that right it sure looks like there are all 8 million pixels are being addressed which is the requirement to be 4k that's super cool