 So, my name is Heidi Waterhouse, I'm here to talk to you about deploying radically and democratizing release because I think it's super exciting. And I was explaining this to my team last night, we went out to the really fancy cocktail restaurant Avian and there were reasons. So first you have to understand that deployment is not release. It's not the same thing. Deployment is getting your code out on the server, out on production. That's all it is. Release is something different. So let's talk about Martin Luther and Shea Guevara and what they have in common. A lot of people don't believe that they have a lot in common, with one of them being a sort of constipated churchman and one of them being a sort of cranky revolutionary. It's possible. But they're both radicals. They both saw the value of change. They looked at the system that they had around them and they're like, this sucks and I want to change it. I would like to make it better for a lot of people all at once. And given that, here's the things that they want to change. They both believed in universal literacy. Everybody should be able to read. They both believed in marriage of the clergy. Shea was a little unclear on why we had clergy but if we did have them they should get married. And they were both really into overthrowing corrupt leaders. In democratic release, everyone is empowered. Democratic release is saying people get to push things to production and then let them out in the world to test them and we don't need to have a ton of controls on that. We don't need to say everything has to run through everybody. And that's pretty scary for people who are living in controlled and regulated industries but the thing is we need to control what gets out to the public. Democratic release is like a reverse and online. We should be able to pull it and say I want to see the release in production for myself. You should have that power. That's the whole thing about andon lines. They're very empowering. If anybody can stop the line, why can't anybody start the line? Release is about business needs. It's about money. Release is about the things that we're doing to make money with our software and if we're not thinking about it that way, why are we conflating that with deploy? So there's two quotes here. I already said, nines don't matter if the customer is unhappy by charity majors. And every business person I've ever talked to, customers don't count without revenue. It doesn't matter how many customers you have if they're not paying you money. Sorry, that's just the way it works. Sometimes we have customers who might pay us money someday and we're excited about that. But on the whole, if they're not getting value, they're not paying us money and we really want to talk about getting money. So Martin Luther says, what if the people could self serve? He wanted them to be able to self serve religion, but I want you to be able to say your customers can self serve their own software. They can say, I want that feature or I don't want that feature. Power to the people, right? Shay says, disempowerment leads to disengagement. If you don't have the power to do something, you kinda check out. If you can never push to production, if you never see your stuff live, you kinda check out. So how do we liberate the code from the constraints of either the Catholic Church or capitalism, or the change board? Who are nice people, but how do we get out from under them? How do we get it out in the wild? Well, feature flags. I want you to be able to say everything is deployed, everything is possible. The world is your oyster, all you have to do is decide who to turn it on for. And so I need to tell you what a feature flag is. The simplest explanation I've come up with so far is, a feature flag is a way to control code after you deploy it. After it's out in the world, you can change how it behaves. Martin says, we all deserve grace. Everybody deserves this power and beautiful release. And Shea says, something very similar when you think about it. We all deserve rights. We all deserve this power and this capacity. And I think software is a place that we could be more liberatory. We could be more reformatory. We could be doing more to make it individualized. So Toggle, our mascot says, go faster, be safer, and include everyone in the business decisions about who gets to see software. Include the customers. Here is my link for getting the free t-shirt again. We are, as always, hiring and we are starting to look at remote hires. So if you have not applied before, you could try it again. Thank you very much for your time.