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Guerilla Marketing & PR_part1_Yahoo! Merchant Summit

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Uploaded on Nov 9, 2010

Using Guerilla Marketing and PR to Drive Sales
Learn how to use low-cost marketing and public relations strategies to help build your brand and grow your business.
Terra Carmichael, Head of Communications, Xobni, and Founder, FlyingPeas.com; Madge Miller, Director, Voce Communications; Eric Yonge, President and Creative Director, EY Studios; Modertor: Eric Gilbert, Yahoo! Small Business Marketing

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