 Come here, come here, come here. Come here brother. So here we are in East London and I can't believe it, Sainsbury's have got a meat-free pop-up butcher here. So we're going to go inside and see what they got. So just waiting in line for the vegan meat here and look who's in the line. Who's that? Hey, Rob, what are you doing mate? How are you? How's it going? How's it going? Of course Robbie's going to be here. Just getting some plant-based meats. You always got the scoop on the latest news don't you? Plant-based fare? Smells better than an actual butcher. It does smell really nice in here. Does it smell like blood or...? It's none of its cooks either. I think it's the ribs that smell really nice in here. No flies buzzing around the corpses? Yeah, that's okay. Yeah, that's all right. And then over there. In this shop. They're all available even to supermarkets. They're larger ones. Thanks so much. Have a nice evening. Have a nice evening. Have a nice evening. Have a nice evening. Have a nice evening. Have a nice evening. Have a nice evening. Have a nice evening. Have a nice evening. None of these had names. None of these sausages used to be someone. No, no. They maybe were a tree or something. They were once a lonely mushroom. Just a mushroom. Yeah. Minding it's own business. Maybe a button mushroom. Yeah, a button mushroom. Something like that. I wonder what a mushroom slaughterhouse looks like. Like this pretty much. We don't want to talk in there. We've just got out of the most ethical butcher in the world. Okay, this is what we've got. So we've got the veggie bacon here. This is from Vivera. Marinated tempeh rits. And some mushroom sausages. I can personally confess to these being delicious. They're amazing, aren't they? Let's hand some of these out to the public and talk about this meat-free butcher and see what they think. What do you think about this meat-free butcher? It's a brilliant idea. Going to try it. Are you vegetarian or... Yeah. Ah, both of you? Just me. Yeah. You're carnivore? Yeah. Don't eat much. Don't eat much? Not much. We're handing out these boxes from the meat-free butcher. Yeah. This is a meat-free butcher pop-up. Do you like the idea of that? Yeah, definitely me. Do you eat meat? No. You don't eat meat? Are you a vegan? No. A vegetarian? Yeah. Do you eat meat? A little bit. A little bit? Well, this has sausages. I'll show you what it is. Shroom jobs. Shroom jobs. Yeah. It's got bacon and it's got the tempeh ribs in there. So maybe you can... What do you think about that plant-based meat? Here, you can take this. Yeah? I've got a few more on hand and I'm out. Thank you. Thank you very much. Take care. There's no vegan topping on there. There's no animals in this meat. This is a plant made of plants. Plant-based meat. It's really kicking off right now, dude. We just went to the KFC. They brought out a vegan burger. They sold out in four days. Yeah, I know. It's crazy. I can see the sponsor house there. Awesome, mate. Enjoy your vegan meat. No animals. No slaughterhouse. No... Better for the environment. Tasty. You're not really into it, are you? Ah, stuff that's pretending to be me. You don't like it? Have you tried it? I've tried some of it. Okay. I like eating vegetables. I have vegetables. Ah, okay. People are also asking why do we have to call it bacon and sausages and burgers and steaks? Because we're trying to get in there and infiltrate and give people an alternative with the same name. So then they know, oh, that's supposed to mimic that. What do you think is a bit weird that they're trying to imitate meat products with plants? Yeah. That's interesting. I think about actual meat is from an actual animal that was actually killed. Do you not think that's weird or do you think that's just normalised now? I think it's... I pay attention to it. You've seen a slaughterhouse? No. You haven't? No. I've been inside of them and they... Like when I go into a butcher, it smells exactly like a slaughterhouse, that blood and that fear. But when you go in there, it smells like plants. Well, you know, why do they use euphemisms for pig flesh and for cow flesh and why do they call it beef and bacon? They don't actually call it dead pig flesh, do they? Yeah, no, I'm up for it. You're up for it? We're handing out boxes here. This is for you. Really? This has got... Do I need to...? No, you don't have to pay for anything. You're going to have to put your head around the way though. No, no, that's quite... Do it for somebody else. Okay. You're not... No, I'm up for it. I just... Yeah. You know what? Here's a card. This is... So you're through Sainsbury, so you... No, I'm just a vegan advocate. Oh, okay. Yeah. Animal rights activists. Okay. This is good for animals. No, I'm eating a lot less meat than that. That's good. Well, Sainsbury's got some good options. Here's a vegan challenge on the back here and some great information on the front. So, Land of Hope and Glory is what I was talking about with the slaughterhouses and stuff. Yeah, I know. I don't like the meat industry. I'd carefully buy my meat, but... Is there a careful way of getting sourcing dead animals? I don't know. They're all getting killed. I know. Some are worse than others. True. You know what's best? No killing. I do. Thanks, brother. This is a meat-free butcher. There's no animals in this meat. It's interesting, isn't it? Yeah. Yeah. Come here, come here, come here. Come here, brother. Yeah. He's too scared like he's clapping and walking off. Come here, bros. Come here. How you going, mate? Good, man. I'm Joey. Good. What do you think of this meat-free butcher here? I'm not sure. Is it weird? It's weird. Goblin? Yeah. What do you think? They've got mince, they've got sausages made out of mushrooms. I get it, but I like the flavor. It's all about the flavor. About the taste? I understand people who don't eat meat, but I'm just saying. You don't eat meat for ethics? You understand people who don't eat meat because of the ethical implications? It's a personal view. I don't really care. You don't care? No, everybody for themselves. But I like the flavor. The taste. The taste. Do you think the taste justifies the slaughterhouse, though? You kill it. You eat it? It's fine, man. You kill them? You eat them? It's okay. It's all in. Have you ever seen a slaughterhouse before? Yeah. You have? Yeah. What do you think of it? It just didn't really affect you that much? Not really. Look, I don't mind paying like 100 pounds for a piece of beef. A piece of beef, right? Yeah. But I was just joking. No, no, you can have a joke, man. Are you leaving to go home or are you going to be out drinking? Out drinking. Out drinking. Because I was going to give you this, but... What is it? It's a little pack of vegan meats that you can try. No, you can keep it for somebody. Yeah. But I get it. I've tried, but it's just the flavor. I used to eat steak every night, dude. I understand, but I've seen slaughterhouse footage. I connect with animals. I don't want people to hurt dogs, but... No, but for me, it's not even a hunter mentality. It's like fishing, right? If you fish and you catch a fish, you eat it, right? That's my philosophy. So if you eat them afterwards, it justifies the killing, even if we live in a society where... Nothing justifies killing anything, but... But you said taste. It's a taste, and I like to eat meat. So do you think it's not morally justified to kill animals for food, but we still do it because they taste good? It's a personal thing. I like the taste. People want to, like, not eat meat. It's fine for me. I want to leave you one more question. Do you think it's really personal if there's another animal involved? It's more like... It's a personal thing that involves someone else. What do you mean? Well, like, do you view animals as victims? Like, they could be victims of violence, animals? Yeah, I mean, obviously, like, they have intelligence. Yeah, like, so if there's someone else involved, and it's not really too personal because there's an impact, there's a consequence of that choice. Of course. Yeah, so it's more like, not really personal anymore if you involve, like, a dog or another animal or someone else. Yeah, well, like, it's a personal thing. I just like the... I like meat. And there's somebody who didn't grow up on meat, to be really honest with you. My mum was a vegetarian. She was? She still is? Well, she's dead now, but yeah. But yeah, so, like, I didn't have meat growing up, and then I had chicken, but I didn't have beef because of, like, B.S.E. and all that sort of stuff. And then I, like, got meat later in life. Here's a card, Challenge 22, Vegan Challenge, but on the front here, it's great information. It's cool, I get it, I get it. When you look at that meat... Is it gonna go into Sainsbury's with it? Yeah, they've got all these options in Sainsbury's in their vegan section, vegetarian section, so yeah. Suss it out. Yeah, see you. What's your name? Joey, man. Good to meet you, Carl. So yeah, interesting conversation with Carl, the meat-eating troll who walked past and yelled something out and then said he was only joking. His mum was a vegetarian, but I was gonna leave him with the fact that next time you look at that meat, see an animal. Don't see the piece of meat, see the animal struggling for their life in a slaughterhouse. I think it's amazing, and I hope it kicks right off. And people go, oh my God, it's weird, you know, you're trying to mimic the flesh of an animal with plant-based alternatives. You know, we have to adapt to a meat-eating culture in society, so this is the best sort of strategy we've got to try to transition people away from animal foods and make it mimic the same textures and tastes that they're used to without the violence of a slaughterhouse and the environmental destruction of meat products. I think it's fantastic. Yeah, I know the story behind it, the meat-eating and everything else, you know. Environmental destruction, and what about the animal themselves going through the slaughterhouse processing? Oh, yeah, yeah. Yeah, they have a very short life to make. Well, it's either full of suffering or it's just a vicious death in a slaughterhouse. What do you say to the people that say, why do vegans need to mimic the taste and look at meat? Because we were grown up in the same meat-eating culture, the same textures and flavours as well for so many years. It's not that we necessarily don't like the taste, it's that we don't like the violence and the environmental destruction that goes with it. How you going, brother? What do you think about this? What do you think about it? It's weird. It's different. It's different? What do you think about meat with our animals being slaughtered? I think it's a good idea. It's good, but it's something different, it's nice. It puts a little bit of colour to the tree. A bit healthier? Definitely, definitely. And we should talk about the number one killer of human beings, which is heart disease and... And what's that caused by? Saturated fat, cholesterol, trans fats, all of these things that are so prominent in meat products. And how come you were there? Whole foods plant-based diet, clinically shown to reverse it. The Esselstynes study that he did? It's way more profitable, way more profitable than it was. Wow! Do you have a restaurant too? It's important there. Do you have any vegan options there? Yeah, quite. And we're working on a new menu, we've got another ten items coming up. Amazing. Are there shrubbles? Most Sainsbury's will have them in the vegan vegetarian section there. No animals. They mince up the animals in the sausages. Kids don't even know they're in there. All right. So this way. Mushrooms. Okay. Mushrooms slaughterhouse is probably better than a pig slaughterhouse. Yeah, yeah. What about yourself? Do you eat animals? Indeed, I do. You do? How do you feel about it? Great, to be honest. You see a slaughterhouse before? Don't watch it. I've seen for hours and hours of it and it's really horrible to see like them wanting to live and then they get hacked up and... Something that we should all think about. I think we should all. Do you want to take this with you, mate? Right. This is a little box. No worries, brother. Take care. He's got a vegan restaurant down there and he's got a vegan option and he's got... Press it. It's going to open a vegan menu down there too. So what do you think, Robbie? I was very impressed. It looks like meat. It doesn't actually smell like it but it probably tastes close to it but it just doesn't smell like traditional butcher in there. That's for sure. I predict it's going to stay open and they're going to have a lot more. Yeah? I reckon it should just kick off and go viral. Look at me. Look at me. People come through the door here. Well, that's yes from us. Yes from Robbie? Yes from us. Yes from Plum Boats News. Boom. The world's changing, eh? Let's do it.