 Every day people around the world ask themselves have I chosen the right career? Should I broaden my horizons? To show Brazilians what it meant by breathe and open up to more, Hall's Coughdrops launched an employment agency offering the coolest jobs in the country. Hall's hires offered 15 incredible temporary but real paid jobs to give the brand's most adventurous fans the chance to open up to exhilarating new professional experiences, including beer taster, water slide tester, barman in a stylish restaurant, secret shopper and MTV VJ. No resume or any previous experience needed. They just had to record an online interview to show why they were the best candidate, the successful ones chosen by a recruitment company and the employer. With each one offered a one-week, once-in-a-lifetime experience that was filmed and posted on Hall's channels. 140,000 used the Facebook app, almost 4,000 applications were received and in just under a month the program reached over 15 million people, generating almost 700,000 views, over 100 placements and growing annual sales 6%. And Hall's were so happy with the results they extended the campaign to Costa Rica and Mexico. Breathe and open up to more.