 I think we'll start this out with the demo. We want to know what changes you're going to have. I'm going to drive a bit loud. You're going to find the function full of her. We might be wrong. We're buddy. We're driving. Trying to figure out the best way to explain about how reinforcement kind of gets going, right? And what makes something reinforcing into itself. And there's a lot to this, folks. We could talk for a while about how to establish a reinforcer. We can get into classical conditioning. We have primary reinforcement, secondary reinforcement. That's not where I want to go with this. Sorry, it's just a little warm. I'm getting distracted. I really want to get into the concept of motivation because motivation is really what makes a reinforcer valuable, right? Because we know about these things called motivating operations. So we take the concept of motivation and behavior analysis and break it into something observable. So as we break it into something observable Sorry, as we break it into something observable we run into the concept of motivating operations. And motivating operations are really events, stimuli in your world, events that happen to you that make certain other stimuli reinforcing or not reinforcing for that matter. So we can focus on establishing operations and we can focus on abolishing operations. But you know what? I, it's, folks, I'm sorry, it's 100 degrees out here. In fact, my wrist tells me it's 100, well, not quite. Close to 100 degrees out here. Don't look too closely. You'll find out why. It's the hair. Anyway, I'm done. I have had enough of the videos. I'm done. I'm out of here. See ya. Hey! What? What do you want? You gotta finish the lecture. I have water. On a day like tonight, you think water's going to be reinforcing. Is that what you think? Yeah. Because you're right! You know why? It's hot! And we've established a motivating operation that water is reinforcing to a person that's hot and thirsty and hasn't drank in anything in a while. Do you understand now why reinforcers are based on motivation? Because if you establish the contingencies correctly, if you establish the environmental stimuli appropriately and you, engage in some, he's not even giving me the water yet. If you engage in appropriate motivation. You contingency wielding... Anyway, so just because he's a behavior analyst doesn't mean he can reinforce... It does mean he can reinforce me, folks. I need to calm down because he's probably going to start worrying about my magnitude before too long. Anyway, the point is by running in temperatures like this it probably genuinely establishes water as a motivating operation or the water becomes, you know, the thirsty, the experience of hot and dry and cold and I'm even out of words because I need the water so bad. So it would probably really reinforce me to continue on with my lecture if you gave me a little bit of water because I think my behavior is getting a little weak. Thank you, sir. Much appreciated for hanging on to the... I'm going to die. Much appreciated for hanging on to the water while I give my pseudo life for behavior based lectures and trying to demonstrate what motivating operations are all about. So keep that in mind with anything. You deprive people of certain stimuli and guess what? You probably established a motivating operation. Oh! My gosh! Hear that? You probably created a establishing operation. You established the effectiveness of a reinforcer by depriving of it or putting somebody like me with hair like that in temperatures and sun like this and in making me go run probably establishes the value of this stimulus as a reinforcer. So reinforcement then going to happen without some motivation, folks. Motivation is stimuli. Exposure to stimuli. Repeated exposure or deprivation or whatever. There's all sorts of different things to it. You have to watch lectures on that too. So hopefully you don't have any questions because I can't answer you right now. But probably will if you write something in the comments.