 Welcome back to ITW Extra powered by JSA. We are live for day two of ITW 2023 here in National Harbor on the ITW Expo floor. Buffy Herakides of JSA and joining me today is Jonathan Restivo. He is the Chief Development Officer of Cityside Fiber. Welcome to JSA TV. Thank you, pleasure to be here. Yeah, it's so nice to have you here. I mean, it's day two. The floor is already buzzing. The coffee lines are long. We're here live. So this is your first JSA TV interview. So we're honored to have you. Thank you. So welcome. And for those that don't know, can you tell us a little bit more about Cityside Fiber and what makes it so unique? Yeah, absolutely. So Cityside was formed a few years ago in Orange County. We are a fiber developer and new service provider. They're in Orange County, California. The company was really kind of born out of some frustrations that we were having with the development of new technology within the space. And a lot of that was kind of driven by a lack of fiber and inefficiencies around how we deployed those technologies without the fiber, right? And so as we started thinking about ideas for how to better create a more shared infrastructure that was more efficient, more cost effective and that sort of thing, we started Cityside with the idea of establishing a fiber to the home base that would allow us to bring fiber across the city, across a region out into the neighborhoods and that sort of thing. And then we would be able to build and design with more capacity so that all these other use cases around 5G and smart cities, other edge data, enterprise, private networks, all these different types of opportunities that we were seeing challenges with before by building enough capacity through a fiber to the home network, we believe we'll be able to establish more of those technologies and kind of build in a smarter, more efficient way. And so we're excited to launch over the next few months. We are right about to start our first couple of markets in Orange County. Oh, it sounds exciting. Yeah. So you serve both residential and business, correct? Yeah, that's right. We start with the residential side and then we'll have opportunities for small to medium business and then enterprise, tower, tower companies, carriers, other enterprise use cases as well. But our real thing is to try to establish ourselves and establish a real place within the community on the fiber to the home side first with residents, with small to medium businesses. And if we do that well, all the other things, all the other use cases will kind of come over the top of that. And so what our main focus as we establish ourselves within the community is to, you know, one of the things that we wanted to kind of set ourselves apart from the existing providers is to really stress that local presence. We're located in Orange County. We have built there before we've, you know, we live there, our offices are there. We really want to try to establish ourselves as members of the community in multiple ways and kind of hold ourselves accountable as well. Like if you see us in a grocery store, right? And your internet's not working or you had a bad customer experience, right? Like we're right there, you know, to hold ourselves accountable and improve our performance and that sort of thing. So, yeah, being a part of that community was a big deal for us and kind of trying to change the experience from what most people are used to from their typical providers, the legacy providers. So as you enter these new communities, I mean, it sounds like you have a great plan. You know, as a new provider, are there any challenges that you have to overcome? Yeah, absolutely. What's interesting about our market in Orange County is that obviously there are areas that are very high income, high property values, right? But they're being fed by legacy technologies from decades ago. And we kind of asked ourselves why, right? And a lot of the reason for that is because it's really expensive to build and because the cities and the ecosystem for development is challenging, it's very challenging. And so what we try to do at the start is to establish a relationship with the city at the council level, the city manager level, at the staff level and kind of really work with them, find their pain points, find what issues matter to them so that we can address them through that process, right? How do we make permitting easier? How do we work with other companies, other developers that are in the area that we might be able to joint trench or utilize each other's infrastructure? And all of that kind of comes back to the original premise that we had, which was how do we build in a smarter, more efficient way? And just develop this infrastructure better, right? Be more open to a shared infrastructure environment and allow for all those use cases to naturally develop because that fiber is there and because we've worked with the city in a more comprehensive approach, planning, making sure that we're avoiding street moratoriums, making sure that we're designing with enough capacity for the city or other users to make use of that fiber. Well, it sounds like Orange County is lucky to have you. We hope so. Disrupting that community there with new modern infrastructure and technology to scale and grow for generations to come. So congratulations. Thank you. Expect more news, correct? Yeah? Yeah, yeah. We'll have some announcements over the next few weeks and months as we start to launch our markets and our product and our network, which is being established right now. And so it's been a few years in the works to get to this point and we're super excited to be able to bring that to the community. It is super exciting and no better place to talk about it than here at ITW Extra Powered by JSA. Jonathan, thank you so much for joining us today. Where can viewers go to learn more? Yeah, absolutely. So our website is citysidefiber.com. You'll find out a little bit of information about the business and our product lines and where we're going next and we have some exciting things in the works on that front. So yeah, so stay tuned. So stay tuned. And thank you again, viewers, for tuning in to another episode of ITW Extra Powered by JSA live here at ITW 2023. Happy networking.