 So, I think it's a very important discussion to have and no better platform than IPRCC because I think the latest trends, industry, insights, etc., are enormous in this forum. And the key takeaways that we got from the panel is that artificial intelligence is here to stay. It is not to be worried about, it's not to be fearful about, but it is an enabler like how all technology is. And especially in public relations, it's all about the three Rs. It's about relationships, it's about reputation and it's about being responsive. And this is all driven by a lot by human emotions, by creativity. So these are certain aspects when added to artificial intelligence makes PR professionals better equipped to keep telling different stories and helping our organizations do better.