 I've got good Leonardo today good what I'd like to ask you is you know Where do you see journalism going and particularly mobile journalism in the future with the changes in technology we're seeing today? Yeah, as far as mobile is concerned, I don't really make much of a difference there because mobile is the future period I mean basically the way we use mobile is becoming the mainstream of how we do anything whether it's e-commerce or buying or Maps or or reading things and as we connect the mobile to a wearable and to our eyeglasses and iris You know then basically becomes the default and so journalism to me really is about the question about what is human humanly meaningful Because a generating content in a sort of algorithmic way is what Google news does And what Facebook does, you know with ten editors, but to make it really meaningful and specific and personalized And also balance. I think that takes another skill. So to me journalism has a bright future the business model of journalism There will be a lot of changes now in terms of changes and journalism in the future Do you think social media will play a big part in terms of you know correlating all of that information out there and channeling it to different audiences? Yeah, I think the term social media is kind of I'd like to get rid of it Just like big data. So, you know, they they become like headlines, you know Really all media is social and now mobile is interactive and and I call this Difference between broadcasting and broad banding of what I call broad banding is it in broadband? We can go both ways and so the future is about broad banding and broadcasters become a part of that broad band Broadcasting some broad banding scenario. So in that context basically The business model will have to adapt but to me that is not going to be a permanent problem It's just a temporary issue So in terms of that broad banding you mentioned in that two-way path and connection You think it's going to bring more members of the public into the sort of journalism field the storytelling field Well in general, I think that the means of production are getting much cheaper, right? It doesn't mean everybody's a producer It takes a lot to be a good producer and the people who have tried to write a meaningful block would know And people who made a record as a musician is a little bit different and different disciplines because musician is such a relative term, right? But journalism is has very particular challenges and you can't just go and and do it in five minutes, you know I think what we see there is a return of this kind of expert chip of curation of value of meaning Rather than noise, you know because in the end, you know in five years I'll be so much noise that if you open the floodgates you're dead So and social media generates that in a good way So curation becomes a very big job and people will pay for curation People will pay for meaning people will pay for personalization and for for value Just like they pay for Netflix rather than using no popcorn time or whatever So you mentioned curation and people willing to pay money for that Do you think that there are elements of technology now that could be used to sort of train people and upgrade their skills So that they can be more informed to make those decisions for curation. Yeah, I think that's kind of a natural You know, it's a paradox of choice that we have encountered on the web, you know for the last 10 years And now it's quite clear that having more choice doesn't necessarily mean a better quality or a better experience So people are now coming and saying, okay, I would pay to be private, for example, not have my data taken I would pay for the experience pay for the interface Like the economist has an audio version that I like so I pay for that, right? And those are new models that are just now happening, right? So it's actually the it's kind of the end of having to be free Just because it should be parenthesis, right? Now it's about value. It's really always been about value But there was a time of confusion So now we're entering I call this the value of death in media, you know We've gone through the value of death We're coming out the other end and we're seeing on top of the mountain, you know Five billion people connecting to the to the networks mostly on mobile devices and that's going to be fantastic for everybody That is a creator provided that we can get on an evil level with a consumer Now you mentioned there's five billion people that are connected there. What are your thoughts on privacy? Well, I think that the reality is I think if we If we want to get everything for free and just use platforms that use us as their content Then privacy there is unattainable really because you know it's being perfected by Mobile devices by drones by cameras by face recognition by artificial intelligence by the IBM Watson you name it, right? I mean everybody's working hard on the erosion of anonymity and privacy Because it makes money The flip side of that is if we want that to retain that we're going to have to make a payment to opt out of those database models You know get out of the Faustian bargains I think that's kind of a good way to describe how the internet has changed has gone from this idea of being a free-for-all flowing You know grass roots decentralized whatever and now it's going to be about creating value in the way that fits us Rather than the fits the platform And that's going to be very good. I think for most media companies, but Having said that they do have to understand that this is the user who's calling the shots the prices the interface the timing Like Spotify, you know, we can't force people to pay to pay more just because the content providers is that's what they would like So that that is the past you know, we're going to have to figure out What is that sweet spot for that? And I I think it's going to be in various ways of premiums premiums and that combination excellent good Thank you very much for your time. You're welcome