 The content works even when the creator is sleeping. If I have to scale up my business, I have to increase my working hours. But if I have a creator who has created a course and put it on internet, even when I am sleeping, my course will be there working for me. So that's the beauty of creator economy. Another beauty of creator economy is that my work is scalable from day one. Because if I open up a barber shop, only the clients in that area will come. But if I am the part of the creator economy and my work is on internet, I have the global audience from day one. So I think these are some beautiful aspects about creator economy that are making a shift in people's career and giving them a new path.