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Social Insights with Yann Gourvennec - Social as Advertising

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Published on Nov 14, 2013

We had the opportunity to sit down with Yann Gourvennec, speaker, author, and digital marketing specialist to hear his thoughts on the state of social advertising, a better way to measure ROI and the challenges of growing online communities.

Here are his thoughts in an interview we conducted in Paris, France.

His latest book "La communication digitale expliquée à mon boss" is available now in French from Amazon http://ow.ly/qyPzb

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