 So we're here with you blocks. So who are you? I'm Perle Svensson from the short-range team in Sweden and here we are demonstrating an IoT gateway functionality. We have a Bluetooth low-energy module inside the dice. Actually five of them. So this is BTLE. Is it ARM? This is not ARM, but in the gateway we're using ARM embed. So here is a multi-radio module running Bluetooth and Wi-Fi in the Cortex-M4 and we're running an embed-enabled IoT gateway application inside. What is this? This is the dev board for this embed. So what does U-Blocks do? We are a company based in Switzerland to do three things. Positioning devices like GPS. We do cellular data like 2G and 3G modules and also LTE. And the third leg is where I represent the short-range with Bluetooth and Wi-Fi modules. Alright, so this is the whole package. So what do you call those? Modules? Those are modules and those are chips. Alright, so let's see this demo. How does it work? When I move them the BTLE connection is established. I want to throw the dice. It will be connected to this IoT gateway and then send up to the cloud. And then it's going to be presented on the web browser. Nice. So how does that work? It knows which side it's on? It's like an accelerometer? Yes, it's an accelerometer on this BTLE module. And once the dice stops rotating the gateway application will calculate what is the number that is being displayed. And that value is sent up to the cloud server and then presented through the web into a browser. So you're Swiss company? Swiss company. So how big is U-Blocks? Who's using U-Blocks? We have a lot of customers in automotive. So for position and navigation and also fleet management we do a lot of business in that area. We also do industrial customer sales into medical and control system. As well as we do some into consumer. So we have our positioning devices and some of the wearables like watches and stuff. So what do you think about ARM embed? It's an interesting architecture for allowing our customers to embed their application into a microcontroller that is already in our module. And we don't use all the resources so we can open up that for our customers to use as well. Alright. An embedded ARM has made a good architecture for that with security with standardized APIs and so on. So we think this is a very good future for modules like that. And it's just starting right? Is it the beginning and not as ARM V8-M? A bunch of new stuff is going to happen right? Yeah I think that's going to happen a lot. And I see on this show there's a lot of companies here. There's a lot of attendees as well. So I think the interest for this combination is very good.