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Published on Mar 12, 2013
The current daily deal business model is not sustainable because it is not profitable for merchants in the long run. If we take a closer look at daily deal market shareholder, we come to this conclusion that they are struggling. Therefore, this wide market is looking for a new business model that its goals center on business profitability not pure brand discovery. Playdeal is this emerging business model that lets the merchants not only create brand loyalty, but also generate revenue. In this business model both user and merchant are happy.