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Uber Agent to the Web Video Stars: This Is Becoming a "Real Business"

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Published on Apr 30, 2012

YouTube's $100 million investment in original content has helped accelerate the business of online video, and many Web stars are now making a living from their online work, said George Ruiz, Head of New Media SVP Business Affairs at ICM, during an interview with Beet.TV at the Digitas NewFront in New York last week. "A lot of clients have turned Web video into a real business and it's their day to day business now," he says in this video interview. He adds that he attended the NewFront in part to network with both potential brand partners as well as portal partners. His client Jenna Marblesjas amassed nearly half a billion views for YouTube channel. Other Ruiz clients with strong online video viewerships include Felicia Day and Kevin Pollak.

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