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Published on Nov 12, 2010
DMA 2010 Conference: Social Media Face-Off
The $64k question at the forefront of every marketer's mind is, "how do I monetize social media for my organization? But there are many more associated questions that spring to mind when considering social media: How do I optimize social media for my marketing organization? What level of investment is right for my marketing organization? Marketers from all walks are jumping into the fray of social media marketing, but, for many, these questions still present a huge challenge. This is why DMA has brought together this powerhouse panel of gurus -- Davids and Goliaths -- who will face off, duke it out, and help you to formulate your own answers to these questions and many more. The winner, at the end of the day, will be you when you take the experiences of these social media experts back to your desk and apply them to your company -- but you will also have a say in the final results of the Face-Off, via a text vote provided by our friends at Mobile Fusion. Don't miss this featured DMA2010 "End-of-Day Keynote"!
Moderated by: Sean Muzzy Senior Partner-Media Director NEO@Ogilvy
Gurus: Brian Solis Author, Engage: A Complete Guide to Building, Cultivating and Measuring Success in the Social Web
David Marsey Senior Vice President/Group Media Director Digitas
Jeff Hilimire Chief Digital Officer Engauge
Michael Friedman Director Interactive Marketing Services Darden Restaurants
David Berkowitz Senior Director, Emerging Media and Innovation 360i
Avi Savar Founder, Chief Executive Officer Big Fuel
Chris Cunningham CEO Appssavvy
Sloane Kelley Interactive Strategy Director BFG Communications
Vivek Sodera Co-founder, Business Development Rapleaf