Bright colors. Unicorns. Adorable animals. Sparkles. Rainbows. That’s not what you find in the boys’ section of most mainstream stores - because gender stereotypes work both ways. Things that have been deemed “for girls” do not appear on boys’ clothing anywhere and that limits what all kids think boys can be and do.
Boys love their cats. Boys eagerly identify both the monarch and the imposter viceroy butterflies flying through their garden. Boys gaze expectantly at the sky after a storm searching for a rainbow.
Why don’t all the things boys love exist on their clothing?
We think they should, so we’ve decided it’s time to make clothes for all those little boys who are not only strong and tough and sporty, but also sweet and cuddly and WONDER-ful.