LIFE - In Your Hands





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Published on Apr 23, 2017

There’s a distinct spirit to ‘Popular Music’, the debut album from Hull four-piece LIFE. It’s the sound of a band doing everything on their terms – not fully out of choice, more by default. These four are self-starting underdogs forming foundations in a discarded city. Hull might be the 2017 UK City of Culture, but it remains a four-hour drive from London – A&R execs prefer to board flights to LA than take the ‘grim’ trip up north. LIFE knew very quickly after forming in 2013 that they had to build from the ground up. And that’s exactly what they’ve done, as ‘In Your Hands’, the record’s urgent, opening track, so blatantly declares.

By mirroring their own experience of being a resolute, thick-skinned DIY band, LIFE have created a manifesto for the disillusioned, the widely ignored and those who might think they’ve no means of having a creative outlet.

‘Popular Music’ has three core characteristics. First there’s the anxiety that goes hand-in-hand with being a grassroots band, where every purchase is a dent in your income and where every month-long tour might mean having to quit your day job. The second characteristic is a sense of frustration – at globe-changing political events, right through to the day-to-day of being in a band hundreds of miles from the capital and shunned by the industry’s merry-go-round. The third characteristic, and the one that truly defines this debut, is one of action. These songs are proactive, as well as provocative. They command attention through sheer will alone. Instead of acknowledging an existence on the outskirts, LIFE put their prospects in their own hands.

Mez Green (vocals), his kid brother Mick Sanders (guitars), Loz Etheridge (bass) and Stewart Baxter (drums) knew they needed to stand up to be counted. They’ve been misunderstood (“People think, ‘Ah, they’re from Hull. They’re probably a lad rock band,’” quips Mez), and they’ve seen wealthy bands with half their talent take the fast lane to success. “It fuels you though, doesn’t it?” asserts Mick. “That makes you wanna be better. We’ve got to grab hold of everything and make sure we do it how we wanna do it. Otherwise you get washed to the side. It helps you dig in and want to control everything.”

This live video for new single 'In Your Hands' was shot recently at the band's headline show in their hometown Hull. The debut album 'Popular Music' is released on the band's own label Afghan Moon on 25th May.

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