 I was sick and tired of hearing people being afraid of carbon dioxide. I'm going to take garbage and turn it into money and solve a huge issue. So steel is made all around the world, there's millions of tons of steel and a byproduct of steel is 15% of the tonnage is something called steel slag which is if you ever leave a pot of gravy on the stove you have that layer on top and you have to pour off that steel slag. The product it's effectively piled up next to steel, steel mills right now so it's just sitting there. So what we do is we take steel slag which is garbage and we replace cement which is really nasty and we make concrete with it. When they make a concrete block there's about two kilograms of CO2 that are released into the atmosphere because of the cement that's manufactured. So we don't use cement so right away we eliminate that two kilograms of CO2 that would have been otherwise emitted. And on top of that we actually sequester an additional kilogram of CO2. Furthermore we actually cure the concrete with carbon dioxide so it's like a three for one. I want to take carbon dioxide, turn it into a product and make money off it. And at the same time we're doing something good. That's what inspired me.