 What is going on guys? Welcome to a new video. So you've seen the title then. Today I'm going to be taking you step by step through the strategy I follow that allowed me to quit my nine to five job and actually do Shopify drop shipping then as a full-time income. So I like to be as transparent as possible on this channel. So what we're going to be doing is actually jumping into the back end of my first ever Shopify store. I'm going to be showing you pretty much everything. So the numbers that are produced which was actually a little bit over a hundred thousand dollars in less than a year. The actual products that produce those sorts of numbers and then we're going to be going through this strategy itself and actually how I did it. So that be said then guys that's the topic. Thank you for tuning in. I hope you enjoyed the video and let's get straight into it. What is going on then guys? Welcome to my computer. So here we are then inside the back end of the first ever Shopify store I ever created. So just a couple little background details. It's called Shopomnia. If you've been following the YouTube channel for a while you've probably seen it before. I do feature it in my videos quite a lot because it's nice to be able to show you guys actual proper examples of my experiences. It's a store that's no longer in use just because it kind of became redundant. I ended up opening another general store so it didn't make sense then to pay for just two lots of subscriptions two lots of apps. There was two different ad manager accounts to manage. So I ended up shutting this one down. However the site is still live. I do still use it as an example. It's great to send people there and actually show them what I've done. So it makes a great example for YouTube. I don't like to put out my current stores on YouTube just because it keeps me safe. It protects me then from people placing fraudulent orders or putting stuff on on social media. I still get people actually trying to hack into this store because none of this information is really private. You can go on the website and see what see what the actual email address is. People do try and get into this website but because it's not current store I haven't really got to worry about much. Anyway that being said the first thing I want to show you is just the revenue. As you can see in the first nine months then I did 77,465 pounds and if you convert that to US dollars it is actually over a hundred thousand dollars. So I don't like to click bait you. I know it's close to that number but technically it still is over a hundred thousand dollars. The next thing I want to actually show you then is just how quickly you can actually scale drop shipping. That is actually one of the beautiful things of drop shipping is the fact that you can go from just naught to making a significant amount of money within a couple of months. So being able to actually quit your job within a year with a new business is a big thing to do. It's a really tough thing to do. In fact we'll get into that later in the video. Let's actually show you some numbers. So July 2016 then to September 2016 I only did five grand and then if we just have a look at October in itself was over 20 grand or over 20,000 dollars if you convert that. So in October when this month happened it was actually at that point where I started writing my resignation letter and I ended up quitting my job then at the end of December and from here on there I averaged about 10 grand a month. Yep 20 grand purely just because number one we've come up to Christmas. So I wanted to kind of scale things down just because coming up to Christmas there was no guarantees in terms of deliveries and things like that and then I pretty much did 10k a month from there on out. So yeah 10 grand. In fact just going back to the overall number again there's one thing that I want to highlight and show to you guys. One of the big things or one of the most popular questions then that I get answered. Do people deal with long delivery times and do people always like do you really annoy customers like are there people just requesting refunds all the time and if you look at my overall returns then it's only a thousand pound and a thousand pound against 77,000 it's not a big deal I think. I'm not sure in the mass but I reckon it works out at less than 2% and less than 2% is pretty good like it's nothing that you should be worried about so if that is one of your concerns then just don't worry about it anymore. At the end of the day e-commerce returns are going to be part of the process there's no business in the world that is involved in e-com and doesn't ever have to deal with returns it's just part of the business but it's not significant enough then to actually worry about. So in terms of products then the main products were in fact I've got one on my desk was this product here which is I've done loads of videos on it so I'm not going to go into too much details but it's pretty much just an elasticated turquoise like animal charm bracelet like this was the best-selling one which was the elephant and then the other one was I haven't got one in this office but it's just an LED dog collar like the stereotypical example of like a drop shipping product so when it comes to people talking about saturation and things like that me personally I don't really believe in saturation if you can sell I think when people talk about saturation they talk about people selling the exact same product and selling it in the exact same way but if you can sell a product that's similar but not exactly the same and then sell it in your own unique and eye-catching way then it doesn't matter how saturated market is if you can do it better than the next person then I think you're always going to be able to sell that product so anyway that being said that's the numbers that's the store so how did I actually do it so let's get into the strategy as I said in the intro then I'm just going to move myself over here as I said in the intro there's no special secrets or hacks to this ultimately it comes down to doing three core fundamentals correctly which it says there but before we get into that I just want to talk about expectations first because it's a very important part of style in any business if you don't get into the business with the right expectations then ultimately it's just going to lead to being dissatisfied and probably giving up so the first bullet point then is dropshipping is definitely not easy so when I started back then in 2016 it was certainly a lot easier then than it is now so you do have to do things like differently so I have adapted this strategy to match the current times in 2019 but dropshipping seems to have gathered this kind of reputation that like it's a quick and short fired easy way of making money when that's just not the case at the end of the day no matter what it comes to whether it's being good at golf or making money online if it was easy then everybody would be doing it and everybody would make it would be making money so just keep that in mind and then as it says there but it has so many perks that actually make it worth it so dropshipping is one of those businesses I don't know many more businesses that require as little amount of money there's no kind of big commitments up front you can and you can start it so quickly as well like you can start selling products within a day and start seeing money coming in the door like within a few days so it's not easy but then it is 100 worth it the skills that you'll gain and require to be successful at it will be skills that you'll be able to keep for your whole entire life and they'll be so translatable into other walks of life as well if you can become a skilled facebook marketer then you'll be able to pretty much get a job anywhere because if you can bring extra business extra business in for a company then they're going to want you working for them and a number two is don't expect to quit your job overnight so basically don't be in a rush be patient and start slowly I see so many people going into facebook ads especially and like be spending 50 quid a day just from off the bat I started on five pound a day for one ad set let that run for a few days then made tweaks and adjustments just start really really slowly I created a saying that if you're paying for facebook ads if you're not learning then make sure you're earning so what that basically means is if you put money into facebook ads if you're not making money with them make sure you're at least learning so learning about how they work what they're doing and if you're not learning then make sure you're at least earning so make sure you release money coming in if that makes sense so anyway as it kind of says there to kind of illustrate my point you have to make 10 pound before you can make 100 pound you have to make 100 pound before you can make a thousand pound and you have to make a grand then before you can make 10 grand you have to learn to crawl before you can walk before you can run you have to learn to walk so just don't be in a rush take it slow because once you do start to learn things and you do start to get a little bit of a momentum as I just showed you things can take off really really quickly but if you try and get to that point too quickly then you're just going to end up failing wasting money and just walking away with a sour taste in your mouth so just take your time work on making 10 pound first then 100 then a thousand then 10 000 so moving on to be successful at Shopify dropship and then you must do three core elements correctly so when it comes to running successful dropship in business there's only three things that you have to do correctly number one you have to choose the right product number two you have to have a pretty decent Shopify store that just basically doesn't look dodgy and then number three you have to be good at Facebook ads so we have to put the right ad out so basically your ad has to look good and you have to put it in front of the right audience and these are the three things then that I'm going to be going through in this strategy so number one start with the product and the first bullet point then is get your product first to take advantage of the free Shopify trial so when you sign up to Shopify there is a link in the description by the way feel free to use that link I do get and is it is an affiliate link so we'll get a kickback so if you do decide to use it and thank you very much but if not then no worries it's completely up to you guys so when you do sign up though you get a free 14 day trial so make sure you have everything in place before you sign up so that you can take full advantage of those 14 days if you sign up and then take three weeks to do your product research then you'll have to pay for a basic plan so you've got money going out the door before you got it coming in point number two so when it comes to choosing a product make sure it's either a passion product or an impulse buy so what a passion product is is it's relative to a subject that people are really passionate about so for example dogs um one of my best selling products when I first started people are really really passionate about their dog so it's a passion product um this bracelet here come with loads of different animal charms it was dead easy to market because I could market the elephant charm to people who loved elephants people are really passionate about animals so it's always a great market that I find and then impulse buy uh typically the products and that kind of less than 25 pound whereas kind of like an insignificant amount of money for somebody to warrant doing research into so if they see something they really like for example this bracelet and it's only 10 pound then the chances are they're not going to do hours of research trying to find it somewhere else as long as my store looks decent they like the product the checkout process is nice and smooth they're just going to impulse buy it which means they they're not planning on spending any money they see it they want it and they buy it there and then point three then it needs to be easily marketable so if you pick a product that is difficult to market then you're really going to struggle on facebook so for example then a fridge I use it typically in all my video videos as an example it's really difficult to market a fridge because everybody knows what a fridge is and what it does and nobody really gets excited about it plus it's not usually an impulse buy and it's not a passion products as well I don't know anybody who's passionate about fridges so anyway ideally then a video ad video ads in my experience just works so much better than images um and it needs to pretty much show exactly what the product is and if you can then include a person using it and having a good time so it boils down it's called emotional marketing I'm not going into crazy amounts of detail in this video because I've got videos on each one of these kind of individual subjects any questions at all by the way um feel free leave a comment down below so if you could the best way to market any product um to summarize is to actually show somebody using the product and have a good time if you see any ads on tv they've always got people in and they've always got people having a laugh having a joke around smiling enjoying using the actual products because people connect with it on an emotional wavelength it wavelength it resonates with them and ultimately it builds that feeling within them and they want to they want to experience that same feeling so in hindsight it makes them want to buy your product trust me it works next point source from aliexpress with a good supplier so typically on this channel then I'll talk about sourcing products from aliexpress just because it's the easiest and safest way to source products as long as you go with a good supplier to be honest aliexpress are pretty good at like filtering out all the bad suppliers so as long as you go with one that's been in business for at least a year make sure it's got a pretty decent rating um anything less than four stars just stay away from but you'll soon get the gist of it it's like anything when you'd go on to amazon to buy a product you wouldn't buy product that has loads of bad reviews and aliexpress is the same way as long as you go on there and people are saying good things about your supplier and about the product then you can't really go wrong and then the kind of final point a few different methods to actually find in the products so there's loads hundreds of different ways of doing your product research you only have to search on youtube and you'll find just endless videos so I don't want to go into too much detail again I've got videos on every single one of these points and you only have to pick say two or three um and try and find the same product on each one make sure people are saying good things about that product on two or three different websites make sure it's getting good reviews good amount of sales and you pretty much can't go wrong um in fact what people tend to do is when they find a product send it to me and I'll give you my feedback on it and whether I think it's worth your time or not so a few different ways to mention then is aliexpress if you just go on aliexpress and filter by orders it'll show you the most popular selling products um you can go and search for products on facebook if you again if you just search for a niche within facebook go to posts again it will show you as well ads in fact i'll show you quickly if we go across to facebook um and then what i do is i've got this save section here now shout out to a guy called danza silver on this i've been watching him for like two plus years a lot of people always ask me like who did i watch when i first started or did i take a course and i didn't take a single course i literally just watched this guy um on youtube and i was watching one of his videos last week and he i actually learned this trick from him so you can actually save ads and then you can create collections and add different products to those collections and i've created a collection called facebook has been and these are all really by pretty much products that i've been looking at recently um and it's just a great way of basically keeping track of products and you can have a look at an ad then so this one for example and it will tell you a lot a lot of information about the actual product and you can have a look at how many comments if i try to find a more popular one then did have this mini projector one save but looks like it's not running anymore let's go with this one um i think this one's pretty popular as well i'll just pause that stop the annoying music so 1.7k comments what you can do is open up the comments and just look for all buys intent that's the key thing when doing your product research if an ad's got millions of views then it's a good sign but you actually want to go through the actual comments read through them one by one and actually look for evidence that people have bought that product because when somebody's bought it and they received it they will they will go back to the comments section of that post and comment whether they've received it what they think of it and that's what you want basically you want to actual buys intent it's not just good enough to find an ad that has loads of views you want comments in there that show that people are actually buying the product so anyway that's it for product um like i said earlier any questions on this whatsoever then please do just leave a comment down below i always go back to every single comment moving on to number two then is your Shopify store the second thing you must do well so number one then once you have a product lined up um this is the time to begin your trial and always begin with a general store so there's a massive debate between general store and niche store if you're a beginner with zero experience with marketing and e-commerce then i 100 recommend you go with a general store um quite simply it offers more flexibility so you can test any niche the first five products i've done a video on this i think i advertised maybe half a dozen products before i found the one winning product and if i'd created a niche store that would have been six different stores that i would have had to create before i found that winning product so by starting with a general store then it just allows you to be flexible test any product any niche and ultimately it's just going to save you so much time so the strategy that i implement right now is i have a general store which i use to test products on and then once i found a winning product through that general store i'll build a niche store around that product and start building a brand around that product number three then so keep the design simple and clean so white background uh blue green orange buttons you want you want colors that aren't really that harsh if you google like the cycle like the psychology of buying then certain colors do kind of like subconsciously affect different people black test and hell and hell vettica fun so very neutral but at the same time it just needs to be simple slick and professional so if i'd show you a couple of stores actually and just give you an example so this is actually the first store so this this was the actual store then i haven't changed a single thing that did over a hundred thousand dollars in revenue this was the product and in fact if i show you the bracelet that was my first winning product so handmade to order arrives in two weeks free delivery this company's no longer that's because the post isn't active what i did was implement people who come but as i said earlier people will come back to your post and leave nice reviews so i implemented them to the actual product per page because what's better than a review that people can actually click on it we'll take them to the post and they can see that it's real life people you leave in those reviews and this was the product page and so this is the store as as you can see it's dead simple there's nothing special about it it was hell vettica fun i believe there's no crazy colors it's just simplistic basically that's the word i was looking for simplistic um like and what people have started doing as well is sending me their stores for me to look at which i'm more than happy to do or have a look at your stores and i'll just give you a few bullet points few different things um that you can work on uh moving down if in doubt use my store i've already covered that or find other stores using the my ip dot ms Shopify so again if i show you quickly if you just copy that put this into google um it'll be the top one and these now uh is every single store that's using Shopify so you can open up a couple of these have a look at like just basically the general design of their theme and how their store looks just to get ideas another one that's good to look at is bluecrate.com once this loads up these guys have 100 dropship is and as you can see it kind of implements the points that i've spoken about nothing crazy no big bold hash colors everything's just pretty simplistic and that being said then moving on to the next point so i use commerce inspector to see what theme they are using i haven't got it installed on this computer actually so now that i've got it installed i can actually show you what it does so it's called commerce inspector then i'm not affiliated it's 100 free if you just google it you'll be able to find it it's a chrome extension so if you just go across to any Shopify store and it's this little magnifying glass here so if you just click on it it's going to tell you what theme that store is using so if you like the layout of a certain store you can go ahead and use the same theme and it gives you a few a few other bits of information as well so i've got the free one um so this is the information you'll be able to get as well if you click on apps it's going to give you an idea of what apps that store is using i'm looking at these now and i don't use every single one of these i use most of them to be fair so it's pretty good um but just be wary of that um and if you click on best selling as well it's going to show you the best selling products of that particular store um then one other thing to show you if you click on actual products itself um it will show you like the recently launched products and stuff like that so a couple of the things for you guys to check out when you're doing your product research is definitely a tool um that's worth having so i'm just going to move myself let's go back to the strategy i'm going to move myself back up here uh moving on then so theme wise keep it simple again venture or brooklyn um in other words choose a free one to begin with it's all you need if you have got the budget then as if it says here as it says here if you have the budget then go for a paid theme i recommend shop to miles to get them not affiliated just all the stores i've seen that use that theme just all look really really good really professional it's got really really good reviews as well so if you have the budget then go for shop to miles but otherwise the free ones are more than adequate to make um probably more money than you would than than you need to make moving on to next point sense to recommended apps there's a few um looks which is one that is great for reviews i didn't use this to begin with but it's in all my stores now it's just by fab all the apps i've used is in terms of actually gathering reviews and then presenting them on your store it's just really good so make sure we check that one out make sure again upsell app as well this is 100% critical if you want the biggest return on your money in e-commerce then get a decent upsell app i'll use one called by bold um it gives you i can't remember the plans now but at max you'll end up paying something like $50 a month and if you've got enough traffic going to that product in that upsell then you'll easily 10x your money moving on oblo this is again another must have app it provides the link then between aliexpress and your store just in terms of adding products to your store order fulfillment tracking details all that sort of stuff oblo provides that link and again it's just another app that i wouldn't personally do without it just makes your life so much easier it's going to save you so much time and time is money at the end of the day and then fourth and finally is mail chimp so it doesn't have to be mail chimp but definitely some sort of automated email responder once you set up the processes and just let them let them run you don't have to do anything and they'll just keep bringing in money through the door without you having to touch or do anything so two things that you make sure you set up number one is car abandonment i use like a three day process so they'll get sent it say like six hours after they've abandoned their car then 24 hours and then 48 hours so in the end they get three emails and then also you want to retag it people have already made purchases on your store send them discount codes send them links to other products just try and get people back on your store as much as possible next point so make sure these are must haves as well make sure you have an FAQ about us and shipping slash returns these are key i see so many people not even take the time to put these on their store but for a new person coming on to your store who doesn't have a clue who you are they're going to do a bit digging they're going to do a bit of research and they want to make sure you're a legit company and every legit company has these pages so you need to have them as well and then finally make sure you include trust badges so these are these are key if you look at my store here let's go back to this product i've got trust badges at the bottom here so people can see that were powered by stripe a lot of people know stripe it has the PayPal logo there as well everybody knows PayPal they all see it everybody sees it as a safe way to check out and pay for something so it's a great thing to have in your store i actually advertised that fact on my facebook ads as well because people see it as a trusted thing i mean obviously i've got the 30 day money back guarantee there again everybody wants a guarantee with what they're buying and it just puts across like an image of being professional and a legit business which is obviously what we want to do moving on to the third and final part then of the video if you're still watching guys i really do appreciate it it means a lot if you're enjoying the video so far please do leave a like as well i would really appreciate that and then number three then facebook ads so point number one keep the ad copy simple and by that i mean the actual design of the ad it doesn't need to be crazy it doesn't mean to be tons of emojis it just needs to be solid and to the point so a great example of this then if we go to this guy's facebook page and these guys are easily pushing seven figures a year and if i just wait for this to load up and if you just look at their posts then so you can see they've got just like a statement about what the product is and then it's just a simple call to action and then a link to the products and if you have a look at all their posts all their ads it's the same layout for everything and if you have a look at these guys traffic i don't think i've got the extension added in let's have a look traffic explore traffic insights let's load this up so if we just look at look at how many visits they're getting a month total visits 430 000 visits and is that in the that's this month so in august they got over three million visits so obviously a very big store still 1.7 million and then by the looks of things they're kind of average anywhere between like half a million visits so these guys are doing very big numbers and as you can see these are the posts that add copies are exactly the same they're very simple simplistic what does it for them is the actual ad itself which we're going to get into now so run ads from a facebook page another common mistake i see people making is they'll run it from their facebook profile which just doesn't look very professional at all so take the time create a facebook page make sure you brand it and call it the same thing as your Shopify store so keep text to a minimum then make a statement or ask a question so that's going to be your top line and what it's going to do is get people's attention if you make a statement that's relevant to them it's going to make them interested in the same way if you ask them a question that's relevant to them so if you ask people who walk their dog in the dark do you walk your dog in the dark it's going to apply to them and they're going to be interested and therefore they're more likely to take the time and actually look at your ad and then highlight the problem and the solution so i usually have two lines of text so top line is the statement or question and then the next line is highlight the problem and the solution so walking your dog in the dark can be dangerous keep your dog safe and sound on the roads with this LED dog collar and then thirdly just a call to action of where they can actually buy your product and then make sure you link that link direct to the actual product page not to the home page but direct to the product page we want to make it as simple as possible then and as quick as possible for somebody to be able to buy our product we live in a day and age where especially if somebody's buying on a mobile phone there's so many discretions there might be a whatsapp somebody might ring them or facebook notification or um in instagram dm there's just so many different things that can happen to that person so the longer they're on your store the more chance they have of being distracted so you want to make the buying process as quick and as fast and as efficient as an easy as possible moving on then so use a video ad preferably like i mentioned earlier in the video video as just get so much more eyes on and so much more engagement um that i found personally anyway up to 30 seconds longing you don't like a 10 minute video people are just going to get bored um you want to show in those first 10 seconds exactly what the product is and exactly how it's going to be beneficial for somebody if needs be then use a slideshow of images preferably featuring a person or face showing a happy emotion so by far the best way to sell any product i said earlier in the video but it needs reiterating because this point is key take the time to create your own ad feature yourself in it if you have to or you can find people on fiber.com then that will do this for you but the best way is to feature somebody's face or somebody just having a good time actually using your product so moving on then to begin with small audiences facebook works on past data if it's got no past data it's not going to have a clue who to show your ad to so you have to do the tag team for facebook so choose small audiences then up to 200 000 people max use two interest flex so if we're targeting the dog niche for example we want to choose interests so that are relevant to people already spending money within their dog niche because we want to target people who are actually owned dogs so you could have what i would do is choose dogs as like the base interest and then narrow the audience to something like people who walk dogs or certain dog magazines um we want to choose newsfeed only in terms of location this way it's going to be it's going to be taken up the main kind of chunk of screen spaces you've got a better chance of somebody actually seeing it make sure you test one niche at a time as i mentioned facebook works on past data if you're advertising two different products at a time from two different niches the data is going to be skewed so for example don't sell dog products and cat products at the same time just because they're two completely different audiences it's going to skew the data and the chances are you won't do very well at selling either product just focus on one product at a time um and then finally use a seven day click so facebook when whether you choose seven day click or one day click then facebook will take all the data within that time frame and use that to optimize your ad so if you're only spending five dollars per day and choosing one day click then it's not going to have a lot of data to base the add on to optimize it if that makes sense so if you choose seven day click then there's literally more data that facebook is actually going to use and therefore you've got a better chance of optimizing your ad and just getting you better results basically so as sales begin to come in then the very final point i'm going to do i'm going to be bringing out a lot more videos on scaling hence why i'm not mentioning it too much in this video but to be honest when it comes to scaling it's pretty simple as sales begin to come in then you scale vertically and horizontally so when they start to come in facebook starts to learn who your ideal customers are so this is where you can start increasing this audience size we no longer have to choose up to 200k we can go even further than that because facebook is starting to recognize who our ideal customer is so we can do this quite a few different ways we can include more countries we can simply increase the budget on the ad set and we can start tagging broader interests so that means something guys that wraps up the video i know i've checked quite a lot of talks pretty quick um apologize if it's made absolutely no sense whatsoever it is gone three in the morning um but if you are still watching the video guys i really do appreciate it really means a lot like i don't think there will be many people that have made it this far in the video i'm probably just talking to myself right now um but if you are watching this video then make sure you leave a comment down below and just let me know that you got this far in the video it'd be interesting to see because i've got no idea how long this video is it's probably going to be easily 20 minutes if not more but i really do appreciate it obviously the more people watch of my videos then the more viewers and subscribers i'm going to get so i really do appreciate it thank you very much i hope you enjoyed the video if you do please do drop a like on it um and that being said then guys have a good saturday and i'll see you tomorrow