 Data governance has become a top concern due to increasing data breaches and costly penalties for non-compliance to changing standards. Countries and even individual states are enacting their own versions of GDPR to protect their citizens' sensitive data. The current approach for many organizations is managing spreadsheets with manual tagging and monthly-to-yearly cleanups. This is next to impossible to manage at scale. An entire team can spend days or even weeks completing one search request for audits. Imagine finding over 20,000 exposed social security numbers sitting in a publicly accessible file share. How long would it take before you identified that sensitive data? With Rubrik, you can quickly discover personally identifiable information hiding in your infrastructure data. Gain visibility into what types of sensitive data you have, such as credit card numbers, social security numbers, or healthcare NPI, and where it is located. An up-to-date inventory is automatically created to support current and future compliance requirements. Predefined policy templates enable you to get started immediately, or you craft custom analyzers to meet unique business requirements, all without taxing your production environment. No additional tools or infrastructure required. Let us help you drive more value from your backup data. To learn more, visit rubrik.com.