 What is personal branding? Personal branding is you showing up in the way that you want your dream clients to show up. Don't be the weight loss consultant that's overweight. Don't be the person that's teaching people to live a millionaire lifestyle and you are not being the demonstration of that. Don't be the person that tells other people what to do and you are not showing up in a way that demonstrates. That's the D word for today. Be the one that demonstrates you're the walking, talking, living, breathing, eating, sleeping, example of what you do. You can wear brand colors, you can show up consistently with the same message time and time again. You can be the best looking person in your industry but if you're not the best demonstrator of what you do then you don't have a brand, you maybe have a business, you maybe have some consistency but how do you want people to really remember you? That's what you want to focus on.