 Email marketing analytics. How to measure the success of your campaigns. Okay, so you're doing these campaigns, but are they any good or you're making any money? Is it doing what it should be doing according to industry standards? In this video, I'm gonna go through five analytics that you must know and you must check when you're doing these email sequences. If you don't have a good email sequence provider, and if you don't have Cartra, I don't think you have a good one. So anyhow, that's my opinion. But if you look in the description below, there's a link to Cartra. I would definitely grab Cartra. You can watch the video that it does, absolutely free. You don't have to opt in. You have to give an email or anything. And once you watch the video, get this, once you watch the video, you can get Cartra for only $1, check it out, man. If you're doing any kind of digital marketing you need Cartra, the video will explain. I promise you. Now, by the end of this video, you're gonna know what analytics that you need to look at, what you can do about it, and how to make more money with your email sequences. So let's get going. Don't forget, if you haven't subscribed already, hit that subscribe button down there, click it, turn it from red to gray. Don't forget to ring the bell. That wasn't good at all. Don't forget to ring the bell. That's much better, okay? What you wanna do is ring the bell, turn on all notifications so you're notified every time I go live or I upload a video. Give me a thumbs up if you don't mind. Feel free to put comments below. All right, let's check this out. Number one, number one. Without this one, none of them matter. It's deliverability rate, deliverability. Out of all the emails you're sending out, how many of them are actually getting delivered, okay? Now, we shoot for 99% because we want to have good deliverability. If we don't have good deliverability, it doesn't matter what the email says, what it does, clicks, none of that stuff, because people aren't even getting it. That's why I like cartridge. They have a very high deliverability rate. If you are below 97% on your deliverability rate, I think you need to look at how you're collecting emails, do people even want to be on your email list? That's super important that you do that. So that's the first thing you want to look at. Without that, nothing else really matters. The next thing is open rate, open rate. Now, this is where a lot of people get tripped up on open rate. Open rate is going to be based on one thing and one thing alone. Your subject line. Yeah, your subject line. If your subject line isn't good, and I'll put a link below where you can download the best subject lines I have a great downloadable on that, you can grab that. But if you don't have great subject line guys, nobody's going to open your emails. And the bad thing about that is if they don't open your emails, they don't read your emails. And if they don't read your emails, they won't click on your emails. And if they don't click on your emails, you won't have any success. So it's really important that you hammer down this subject line thing. This subject line thing is so very important. I can help you out with that. I can give you some top subject lines. And understand the purpose of a subject line is to get an email open. It's not to tell them what's in the email. It's not a preview email subject line. It's a subject line, okay? So in your email, you may be talking about discounts on survival food like what we have right now. But the subject line I may use may be, I can't believe this just happened. It's about over, okay? You're about to miss out on this. You need to click now. Please read this. It's of utmost importance. Okay, stuff like that's gonna get people to open an email. But if you say 20% off on men's shirts today and they're looking for men's pants or it landed in a woman's inbox, well, that's not gonna get open. So it's really important when you look at these open rates, what are you doing? What are you doing with a subject line the most important part of your email? And like I said, you could improve your open rate by having better subject lines, but you can also A-B test it, split test it. And in Cartra, the software I just told you about, it'll allow you to do that. So you can do that and you can tweak that up. Ideally, we like to have about 20% open rate. Keep in mind the bigger your list, the lower your percent open rate is, so that's really largely dependent upon how big your list is. You get over 5,000 or 10,000 people and of course your open rate's gonna be a lot less than if you had 300 people on your list or 400 people on your list. Your intimacy between you and that receiver of your email goes down dramatically the bigger your list gets. You know, you get email lists that have millions of people on them and their open rate's very low. Unless you're in that category, we wanna try to shoot for about 20% though. Number three is click through rate or CTR. Now some people have a real misunderstanding of what click through rate is. Click through rate is based on the number of people that actually opened your email versus how many people clicked in your email. A lot of people think it's how many emails were delivered based on how many people clicked and that's not true because just because it was delivered, if that email wasn't open, it can't be part of click through rate. So please keep in mind, this is only based on people who opened your email and people who clicked on your email. What's a good click through rate? We like to shoot for about 3.5%. If we get 3.5%, we know we're gonna have thousands of people looking at our offer and with thousands of people looking at our offer, we can make a lot of money, okay? Which is the whole key in marketing online. Hello, you wanna understand what that rate is and we wanna try to get that up as high as possible. If that click through rate is not where you want it to be, you need to look at your messaging in your email. If you're giving up all your information in the email, if you say, hey, in this video, these are all the things I cover, well, nobody's gonna click to watch your video because you just told them everything that's in the video. If you say, in this video, I'll explain why X is happening, they almost have to click to find out why X is happening. You know, we're selling our products at half price right now, but here's what happened to cause us to do that. Click here to watch the video. Oh, okay, well, I wanna watch the video just to see what happened. So think about it that way. Your call to actions within your email, are they enticing, are they interesting? Do they leave a little bit out so that people have to click through to find out what the end of the story is? That's what you wanna do inside an email and that'll improve your click through rate. Now we get to number four, which is conversion rate. What is a conversion rate? Conversion rate is the percent of people who clicked and the percent of those people who actually converted. So maybe you're offering a downloadable PDF. Out of the people who clicked to go look at that downloadable PDF, how many people downloaded it? Maybe you're selling a product, maybe you're selling sweaters or t-shirts. Out of all the people who clicked and saw your offer, what percentage of the people actually bought a sweater or a t-shirt? So you see a conversion rate is when people did the action that you really sent out the email to get them to do. A download, watch a video, buy a product, opt in for something, that is your conversion rate. That's super, super important because without conversions, right, you've just wasted your time. A good conversion rate is probably not as high as you think it's around 2%. So keep in mind, if you have 100 people click and you have two conversions, you did well because you got 2%. That's what 2% of 100 is. So keep in mind, guys, you need a big list if you want big conversions. Don't get discouraged if you're only getting a few sales when you send out an email because maybe your list isn't big enough yet but keep doing it and it will get big enough. Keep putting the products out there. Keep putting the content out there. Keep doing what you're doing, okay? Keep doing it. Trust me, it will build. It has built for me over the past decade. Here's the scary one. Number five is your unsubscribe rate. When you send out an email, ultimately, once your email list gets big enough, you're gonna have unsubscribers. The question is, what is an acceptable unsubscribe rate? Now keep in mind, some people may not want your product anymore. Maybe they already bought your product. They don't wanna hear about it anymore. Maybe they're trying to cut down on how many emails they're getting. So there's a lot of reason people will unsubscribe. It may not have been that one email that was the reason they unsubscribed. Sometimes I just get too many emails from a company and I just unsubscribe because I'm not interested anymore. Or I don't like how they're writing their emails or whatever the case may be. But we wanna try to keep that to bare minimum. What you wanna do is aim for a half a percent or less. Half a percent or less. If it gets too high, there's probably a reason for it. I'd like to put up on the screen some of the reasons why unsubscribe rates get high. Now the first one is your email provider is gonna look at different things. So it could be, if you're using something like Cartra, tracking is automatically enabled and the campaign report will show the following directly in admin, the delivery rate. So you can look at that. And that could be part of your problem. How many subscribers unsubscribe? That's what we just talked about. The next one on here is a click through rate. We just talked about that. How many people are clicking? Next one could be how many times the email was reported to spam. So that's another thing that when you look at Cartra, you can see how many times people are reporting your emails to spam. Next one is how many unique visitors your store had from the email. Next one they're gonna see is how many times a visit to your store from the email resulted in items being added to the cart. Next one up is how many orders were placed by customers visiting your store from the email. And the last one on here is the dollar amount in sales made from visits to your store from that particular email. So if you have something like Cartra, man, it does a lot of this legwork for you, a lot of the hard stuff for you. It helps you improve so much more. So don't forget in the description below, right below there's going to be a link to Cartra. Now that link is not something where you have to buy. It's not something where you have to give up your email. It is a video you can watch that shows you what Cartra will do for you. Watch the video from beginning to end. Once you do, I think you're gonna see the value in it. Cartra is an amazing software. It's one of the few things that I choose to be an affiliate with. And I think you're gonna love it. So click it, watch it. If you do like it, you can get Cartra for only $1 through my affiliate link, $1, $1 is pretty cheap. So do check that out and check out Cartra. Guys, thank you so much for watching this video. I wanna hear your comments. I wanna hear what problems you're having, what successes you're having. 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