 What problem does it solve? Tell me all about it. So, yeah, yeah. So, Claritiv, I guess I call it a conversational AI platform. So, what we do is we analyze and synthesize conversations so that we can generate insights from that. And really how it started was, you know, like I'm in product, right? I'm in product management. I've been doing product development, product management for about 25 plus years. And as in my experience, the same problem kind of like happens over and over again.