 Hey, what's up everybody, it's Tuko from MusicIDTV and this is Use the News. So, the title has announced it will be expanding into Africa with a partnership with the Ugandan tailcoat company MTN. Now I believe this opens up the market a ton. Reason being is because we haven't really broke ground in Africa when it comes to independent artists being able to get their music out there. But when you have streaming services like title expanding into the market that gives us even more of an opportunity to do so. With this partnership, the title stands to garner 10 million additional subscribers which is more than the title has now. They've been around 4-5 million depending on the numbers you may or may not see be cooked up allegedly or what they may or may not be reporting. Honestly, last time I checked, the title had about 4 million subscribers and I don't know that it's grown much since then but this additional subscriber base could truly increase title's market share. So what does this information mean for you? So marketers have a tendency to jump on new opportunities and information like this to see where they best fit in to see if there is any chance for them to take advantage of this. And in today's market, our artists are more so required to put on our marketers hat. So if I had music that I was releasing and felt like it would be fitting for Africa one of the first things that I would do is do targeted ads in Africa, Uganda specifically which I checked on Instagram and you can target Uganda. And try and see if there is any sort of ground that I could break out there. I would also do some research on popular artists in Uganda and see what the trends are out there just so I'm not jumping into it blindly and spending money in any blind way. But it could be a cool opportunity for research and development for yourself, for your music to see if you may be able to cultivate a fan base in Africa by trying to target them more. Now the market is going to be a little bit more open because there won't be as many people saturating it. So therein lies opportunity within itself. In the comments section below, let us know if you've ever broke any ground in Africa from just even having stuff on YouTube, having stuff on Spotify or Apple Music. And let us know if this title expansion could be beneficial to you. Let us know that in the comments below. Beyond that, be sure to share with the friend like, subscribe for more videos. Once again, my name is Tuko from Music ID TV and this is Use the News. Sayonara.