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Insight Selling- How to sell value to today's empowered buyers (book trailer)

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Published on Mar 13, 2014

Before an empowered buyer engages with a salesperson, they've done their research, know their firm's needs, and have decided how much they are willing to pay. So how do you sell value & differentiate your product to today's empowered buyer? That's the question we seek to answer in our new book Insight Selling- How to sell value & differentiate your product with Insight Scenarios.

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