 Morning kids, it's nine Eight fifty four it's media day. So Basically, you don't know we open the gym. There's street barbell And alongside that Cohesively with that we drop Third Street athletics Third Street barbell good company some questions about that What are like the names and why is it called good company and not Third Street barbell etc etc? Well basically? Good company is our our slogan our motto. We want to do things with people. We love we want to do things With people we enjoy being around. I would rather do a shitty task with someone Who makes it fun then go to Disneyland with someone I hate I love Disneyland and no, I'm not the weird adult Princess loving I don't watch Disney movies every night. I don't want to watch Cinderella. I like Disney because of the time and thought the environment the attention to detail that They capture in the experience of the amusement park the storytelling Etc. Okay, and I'm not calling myself Aladdin and looking for my jasmine. Okay Long story short Good company. I think has a broader message from a business branding standpoint and from a creative standpoint of Me making the clothes making the items that we want To share with you guys. Oh, we're all about community And so the physical community Third Street barbell I can't share with the YouTube fam who supported me for eight years my twitch fam who's had my back The loyalties insane there for four years the the Instagram the podcast everyone who Supports us. I want to be able to share with you It doesn't mean you have to purchase anything, but we want to share the stories with you through clothing and design I'll give you a little sneak peek behind us, but basically so we're ripping up for that. So Chilling in the gym gonna grab some food the boys come in basically the story the branding the the Launch of this is kind of our first big winter launch. We got a lot of hoodies sweats teas beanies, etc And our very first photo shoot was just me and the team the Conner gym Kyle And it was revolving around the construction of this gym which took us six months. So this next one We're bringing in our core homies that have supported us forever Dan Marcus Riley You know whether that's through, you know Love I know it sounds corny, but really Loyalty or or literally physical labor literally supporting us and believing in what we do So they're all going to be part of the photo shoot my little bro Mike Sean showing up Basically, we'll just have a lifting session. So Connor will try to capture some of that for you in the new clothes I'm gonna try to vlog it and get b-roll so we can get a little montagey for the Instagram and promo or whatever typically we'd like to Be on top of things as we can but when you have like a launch style business when you're not like a grocery store or a car dealer and Your business revolves around sections of new items And especially us because I want to create new stuff all the time and things aren't large scale The two to three weeks around the launch are insane We got to get the website ready the media ready the the fulfillment ready We're doing all our fulfillment ourselves. Obviously the design meanwhile I'm working on designs for the next launch, which is I guess two launches from now So I have we're trying to go, you know every eight weeks or so to not cloud this space and still come up with cool stuff So I already have eight weeks out and then we got another 16 weeks out. I'm working on those designs Which will leave us in March or April Exciting but stressful. So Connor's got all the video Pictures tonight the boys are coming. I'll probably try to lift but I also have to film So hopefully I can get some vlog footage for y'all very very least some b-roll so you can see what it kind of looks like Excited to train with the boys excited to see them in the stuff that I've created That's kind of giving me the most fulfillment so far in this process Obviously people enjoying the space and lifting here and looking around like damn This is really pretty and the artworks cool and the woodworks cool only them enjoying the space Them seeing things that I've designed from the ground not only like creation of design of like the logo The illustrations the design of the shirt, but the clothing itself. We're making we're making the clothing you know, so it's it's it's Something I put a lot of thought passion and time into a lot of research. I'm constantly looking for inspirations and Whether that be life or art or graffiti or other clothing or Things from my past a lot of things from my past that I either like to wear I was always visually attracted to I'm trying to weave into what we're doing and so like presenting it to people is a little nerve-wracking for me, you know like People will give you critique and they mean well, hey man, that's cool, but I don't like this like that's cool Not that I can't take critique but it just feels My little guts get nervous, you know my little guts get nervous having people Do it and then and they won't always understand why I did something because some of its logistics Some things have to do with oh, we literally you can't put you know Zebra print on a camera and sell the camera like some things are literally just logistically impossible But some things are story and design wise why I did them so Yeah, that's the rant for the day I shaved getting the jawline back boys Model face. I'm just warming up for later. Let the people know pictures coming. I appreciate you 9 o'clock on the dot. I gotta get some food in me Another coffee photo shoots at like four so we still got a day to go off a call a lot of people questioned on Instagram Like what my jobs were I do a lot of things marketing branding etc. But One of my main jobs is coaching educating entertaining so creating content through that and then also my company called kaizen Where we sell educational programs of content. So I just got off a call with that We need content for future Instagram posts and so I'm giving you a behind-the-scenes of how dumb it is to take pictures of myself by myself For that So I'm set up a video and I'm gonna do an exercise with the video and then screenshot that with the dumb post And since post do well, here's a marketing tip normally with like eye contact or staring into the camera to make that human connection I'm gonna look really stupid staring into my camera by myself There's one and now I'm gonna do one by the cable now you take those You pause them your screen shot them you ship them off the bar boy Maddie to use everything in life It's kind of always a work in progress, but This gym is much a work in progress as we're waiting on equipment to keep coming in etc. Etc. Etc. Etc. But I just got to call that The turf so we're gonna get turf in this afternoon We've been debating on how and where to place the turf Because we want somewhere Potentially for sleds, but mostly it's just like mobility Roll out chill space and obviously we went with this concrete look Because we love the look of the concrete and then also the platforms will distinguish where you put Your weights and where you put your barbells, but now it's kind of uncomfortable sitting where so we're building out This as a cardio section this entire wall here It's obviously shmedium But functional now and I'm gonna lay this entire thing with turf We talked about turf in the entire strip of the middle here from my hand out the door for more Functional med balls sleds, but for now I think this is probably 30 by 17 feet that we're getting of turf and so the cardio sit on it slightly But then on top of that you'll be able to lay down put your bags People kind of throw their bags there Be a little bit more comfortable and they said they're coming before one. It's about 11 30 So I'm gonna clean up this area quick sweep Move the cardio out of the way and then hopefully hopefully it's here and easy to move. I don't know We didn't like pay installation or anything and so Who knows what that heck the process of getting it from the truck in the front to where I want it to Go will be but away we go Ate some chippy poatley Berita now in the back Connie's getting to work on steaming the clothes making sure the nice thing Straight although we're doing a live shoot action shoot workout based Still just want to kind of get things in line so they're not Super wrinkly. Here's here's the sneak peek. You could try to freeze frame that are do what you got to do But this is all you get We got about 70% of the stuff in oh Shit oh shit. Oh, that's all you got so about 70% in the next Last 25 supposed to be in tomorrow And then we'll do one more shoot So we'll have to probably do one more shoot with just me or somebody else a couple items to catch up And then we'll do the still shot stuff that goes on the website. We've been using this cool gray background It's like the typical thing you would do on a website like a product shot where it'll either be the item on a desk Or an item on a human, but it's like on a white screen or green screen We just think it's cool to use our own building our own flair It's still a plain enough background that you get the clothing and the colors to pop so you can focus on the designs You don't get distracted And it's probably just something you don't not as eye-catching so you don't use it on Instagram It's like a big deadlift with the item on etc. So that's where we are the crews rolling in We've got a crew in about five crew in about six thirty. Excuse me And then hopefully wrap it because Mikey boys got to get back here at five and a mile