 One of the best ways to build your brand is to have other people share your brand instead of you, to have other people build your brand instead of you. But what's one of the fastest ways you can use to build your brand, raise your profile, increase your credibility, massively accelerate the amount of trust that someone has in your brand and to have you not having to make any of that sales stuff that you might not want to do super easy. Use testimonials. The very best, fastest way is to use testimonials. But here's the thing when it comes to testimonials, you don't want to use just any testimonial, you want to use testimonials that overcome objections. So what are the top three to five objections that you get from your dream clients all the time? There's the usual suspects like time and money, but what else is it? You want to use those testimonials from your existing clients to overcome those objections.