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All new redesigned GetThere – an online booking tool

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Published on Mar 20, 2017

More here: http://sabre.com/insights/blog.

GetThere is completely redesigned and now mobile. The new design offers new features including air, hotel, and car shopping pages, the ability to book, cancel, or change reservations mid-trip all from a mobile device, and new Sabre Branded Fares. Business travelers will now have access to consistent fare options which will increase online bookings and reduce costs. As we hear more about personalization and understand the uniqueness of every traveler, we need to provide travelers with a variety of brand choices with the extras they want. With the new features and design, travelers are now empowered to easily book and manage in-policy travel on their own terms whether that’s on the desktop, tablet, or mobile device. To learn more, visit www.getthere.com.

The GetThere user experience team conducted 108 qualitative usability research sessions to evaluate what travelers truly want and need out of an online booking tool. The process is built around finding real motivations and behaviors and executing on an iterative cadence until the user experience feels absolutely right. The newly designed GetThere is a responsive HTML5 design which means that it delivers the same intuitive experience on any device. This responsive web solution will automatically adapt to any screen size. The mobile-connected business traveler not only expects this, but requires it for their always-connected, self-service needs.

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