 Well, cool. All right. Well, thanks for playing along and welcome. So this is the June 28 seminar on using social media in science communication. And we were happy to see that so many people were interested in joining. So I'm going to introduce Rose. So my name's Valerie Sloan. I work at the National Center for Atmospheric Research. My background is in Arctic and Alpine climate science and glacier history. And, and in the last several years I've been working in career development kinds of efforts with interns and grad students and postdocs, and I love it. So, happy to see you. I'm happy to be here. And I'm going to introduce some Rose. Go ahead, Rose. I'll let you introduce yourself. Hi, everybody. My name is Rose. I'm a graduate student in biological oceanography, starting this fall. I'm a science communicator and I am one of the lead sort of social media experts for a nonprofit organization called Black and Marine Science, and I create a lot of their content. Well, thanks. Do you want to share your slides? Rose. So, give me just a second for someone who creates content. I'm not that technologically savvy. So let me know if you guys can see that. Yes, we can. Okay, sweet. So, like I said, today we're going to be talking about using social media for science communication. So, like I said, my name is Rose. I'm a science communicator and a content creator. And I kind of want to start just a little bit with how I started doing science communication. I started doing infographics. I liked the idea of being able to share bite sized pieces of, you know, science and information in a very sort of shareable way. So I'm from the islands. I'm from Dominican Republic. So for us, a lot of communication happens through, you know, apps like WhatsApp. So I thought it'd be really cool to sort of create these things that are educational and can be shared very easily. Another thing I do a lot of his videos. I'm almost always every day in front of a camera and recording and it's the worst thing ever because I actually, it's so awkward for me to see my own face on my computer screen every day. But videos are obviously, you know, in the day of YouTube and Instagram and TikTok, they're, they're great way to share information in a very quick way. And sort of one of the things that I focus on a lot is current news. I'm sure you guys were were up to date with what was happening with the Titan submersible. You know, let me know in the comments if you guys saw it as it was happening and you guys were following it live as it was happening I know I was and I was communicating about it. Because I realized as we were going through the motions and posting things people were getting so much information just so so wrong. And another example of, you know, mediums that you can use our blogs blogs are great a lot of scientists use blogs and it's a great way for people who love to read just to be able to share you know, condensed versions of research because I don't know about you guys but like for me, one of the quickest ways to get me to fall asleep is making me read a scientific article. No fail. Every time I can't sleep, I pull up a scientific article and it's long right out. So blogs are a great way that you can share this information and make it a lot more interesting without it being blocked down by so much jargon. And just for fun, because I need to show you guys one of these, I was like Volkswagen Italy please never change your Instagram handle because it's just so hilariously inappropriate and the fact that nobody saw this written out on paper and yeah no we're good to go is just beautiful. So part one. Let's talk about how social media has impacted how you learn and or share information so you can either unmute yourself or let us know in the chat. Because we'd love to hear, you know your thoughts on that. I know for me it's changed drastically the way I share information. I mean, I'm pretty sure we all have that one, you know, crazy on to uncle was like, I just saw a post on Facebook, you know that says that the aliens are in their backyard so it has changed the way I feel like that we as a society communicate right. And let us know in the comments, or unmute yourself whichever you prefer, which social media platform you prefer the most from me personally it happens to be Instagram. I love videos but I also love sharing pictures so you get the basketball for us right. Yeah, take a minute. Oh, can we go back. Yeah, I just want to see what people say to talk for Twitter Instagram Instagram. Oh yeah you to like you to do. LinkedIn LinkedIn. Didn't think LinkedIn was going to get any love. Twitter. Well, thank you. It's great to see. Go ahead. So, I know some people think that you know social media is a little bit silly, and that it cannot be used for you know, something serious but social media platforms have transformed the way we talk to each other right like I don't think there's anybody who does have one social media platform on their phone, and they're, they've changed how we share information with friends and colleagues with family and everyone else right. It's become an integral part of how we as a sauce like we as a society communicate So, for science specifically, LinkedIn Facebook and Twitter are considered those big three platforms that are often used for science communication that are dedicated specifically to science, but within the last three to four years we've seen an increase in both Instagram, TikTok, and YouTube catching up a science communication like science communication platforms with more and more everyday people even just creating you know content and sharing it, which has been super awesome to see. So, we also want to take, like, are you interested in science communication and what are your goals for science communication you know for me, I wanted to be able to share information with the general public and sort of hopefully get people excited about the science that you're doing and then just science in general so that was sort of my big goal as to why I started doing science communication. And I'd love to hear your guys as goals. Give them a few minutes. I mean, to think about it and write it or speak about it because what we do want to know how how you might be interested in using science communication or social media with science communication. And you can put it down in the chat or unmute whatever makes you feel most comfortable. And because we do this all the time we've been trained that we can wait a long time for people to respond. Yeah, you learn, you learn. So, anybody want to speak instead of chat. How, how would you like to use social media and science communicate and communicating science. Any idea do you want to make the brand sort of brand yourself as a certain kind of scientist. To, okay, go make a podcast. Cool. And look at what the topic be Justin topics. I use, I use it a lot for like Twitter to find out what's going on. Now today, you know in both in terms of science and also in terms of what's going on in the scientific community. In terms of more like the rights of people. Motion graphic animation is really cool. Updates and news on climate tech research that's cool. I like that. Right. The threats of severe. Yeah, that's excellent. I love that because people are going to people are going to be going to these platforms more than they are going to necessarily go to TV. I don't know about you, but I don't even have TV anymore. And so, so it's great place to get the updates on the weather. Yeah. Yeah, getting people inspired to learn more about climate science through video document and different documentaries. Challenge commonness information and pop culture. Yeah, there is a lot of it. There are talks about this topic. Sarah says I'm interested in being able to spread some typical information to a wide audience in an accessible way, especially with. Hello. Okay, there we go. Can you hear me. This is actually current news. I feel like that's so important. And it's very, especially a scientist right it's like, we kind of are the experts on certain things so being able to share that directly with the public without a middleman misinterpreting or sort of changing your findings is such a huge thing to me. Thanks. Can you hear me Rose. Yes, yes. Yeah, so yeah, go ahead and move forward if you want. Oh, wait, there's another comment. I'll let you take it. I love using LinkedIn to share science information as it seems to provide the best platform to share articles posts et cetera without a word limit unlike Twitter. That is true. In Twitter you gotta be very, very selective with what you say because they try to cut you off. Which is why you always see the giant threads on Twitter is like, we're going to say what we have to say we don't care how many loopholes we have to jump through okay. Yeah. So, like we said, social media has sort of changed the way scientists communicate their science, like on the right hand side, you know you have scientists now being able to share their findings and their information with the public without there being a middleman, which is such a great thing and it's also sort of I feel like changed the way we internally like as scientists communicate with one another. You know, it wasn't until I joined Twitter that I realized failing was perfectly normal within within the scientific community and I always thought it's like oh no I'm failing out here and it wasn't until you know we were actually connected with other scientists using social media that I realized it's not that bad we all fail and that's okay. And so, currently it's estimated that around 68% or at least in 2018 when they did a study that 68% of Americans get their news from social media. 47% of scientists connected with the American Association of advanced of advancement of sciences or a triple AS you social media to follow new discoveries and discuss science and 77% of scientists participated in some type of social media. And with 85% seeing social media affecting their decision making or you know their thought processes. So, we are using it more and more both from the scientific side and from the general public side so it just makes sense that we bridge that gap, and it makes science in my opinion a lot more accessible to the everyday person that is not an expert. Why scientists should be using social media for example I got ripped into one by one of my professors ones who was like what you're doing is silly like you shouldn't spend any time on social media go back to the lab and do your research. So, like, I tried to come up with ideas to tell him why we needed more scientists using social media, and obviously a boost your professional profiles, you know, it gets you recognition and gets you out there and face time with people that you might not always be able to have access to. It's a great tool for networking and recruiting students. It's a great way to reach a new audience I mean there's people out there, you know, who aren't scientists who follow us for example on black and marine science I'm not a scientist I just like to learn about these things because they sound cool. You know, and you can act as a public voice for science right. A lot of times people tend to be disconnected from scientists because they kind of think that we're weird and stuck up. It's a way for us to sort of just brand ourselves and be like hey you know we're a person just like you. Yes we're doing science and yes we have sort of this expertise and something. We are literally all just the same, and it's making science accessible. You know, there's a huge issue, especially with, you know, scientific articles being hidden behind paywalls, you know, that makes science very inaccessible. And this is something that we can do to spread science and and make sure that everybody has access to it. Online outreach can help get funding, obviously like as a scientist that's huge. There's a whole reason why NSF literally has a broader impacts category. And, you know, you're making open science and collaboration you're, you're putting yourself out there and you're really sort of able to make those connections that you wouldn't normally be able to make right like I talked to people who live in Alaska I talked to people who live in Spain and in Africa and without social media we wouldn't have access to, you know, all of these great connections. So, studies have shown that connections between public communication increased visibility of research and a greater number of citations so it's beneficial to us right as scientists to use social media because it gets us more recognition. And scientists who engage in public communication tend to be more academically productive, and it makes science more engaging and relatable for members of the general public. You know, it doesn't all have to be boring and stuffy we can make science really exciting and get people really excited and talking about it. So how do I start you just do it. For me, I spent so much time when I was like well I wanted you know you social media for science communication, thinking of ways to start, and I realized until I put that first post out there all of that thinking about it was really just for it's really just pull the plug post what you want to post you have an idea, you know, think of an idea and just do it like don't beat around the bush. So, one of the things that you want to think about when you're trying to, you know, start using social media is who is your audience who is it that you're trying to reach. Are you trying to reach younger people are you trying to reach children are you know, trying to reach adults in their 30s or their 40s. Do you want to connect with journalists, other scientists, the general public, do you just want to talk to everybody. And it's really important that you kind of tailor your strategy to who it is that you're trying to reach. For example, obviously if you're trying to reach a younger audience. You're more likely be inclined to use something like Instagram or tick tock. If you're trying to reach other scientists, a lot of them tend to hang out on Twitter and Facebook. You know, journalists, if you want to get your, if you want to get your science out there on front, you know, news articles that journalists tend to mostly occupy the Twitter space. If you're trying to reach an audience or just a general audience, you're probably going to want to go somewhere along the lines of Facebook and Twitter, and things that are now, especially nowadays catching up a lot more is YouTube and blogs. And me Joe Schmo can make a YouTube channel and really it doesn't take a lot to be considered a content creator right like if you create content you're a content creator so anybody can use these, these platforms. Everybody has access to these platforms, which is what makes them so great podcast to yeah, I haven't gotten really into podcasts and I'm mad about that because I probably should. So if you guys are actually if you guys have any good like science related podcasts that you can recommend that you know, let me know in the comments I'd love to check them out. And what is your goal. Right. Because when I sort of think about science communication I think of the who what when where and why right what is your goal with this you know what are you trying to share who are you trying to reach. You know are you trying to just increase citations for your paper. Are you trying to like start you know open data and sharing. Are you trying to get feedback, because that was a thing for me what right before I do any presentations I tend to sort of do a social media post about research. Just to get people's feedback and because I know a lot of the times that the questions I will get asked at a presentation, someone's probably going to ask me that on social media about it. Are you trying to increase the visibility of your research, or you know the translation of science for a broader audience, or are you recruiting students I know during. What is it like late summer towards the end of the year I'll go on Twitter and all like you know you see hundreds of professors recruiting students or students you know looking for professors. You know, are you looking for an outlet for your opinions are you trying to get media coverage or are even just looking for a way for collaboration right. I know a lot of people who have gotten who have used social media and now they're collaborating with people that they met on social media which was great. So, when you're thinking about you know what type of content you want to create is to sort of choose your niche right like, what are you presenting. How are you trying to present it what medium are you going to choose some people really don't like being in front of a camera and don't like, you know, filming videos are you trying to do posters are you trying to do you know are you trying to just share pictures with you know information about them. It's kind of important for you to choose your niche which is not to say that you're going to be forever stuck in it. Obviously, ask people evolve you know we change over time and so does our content. And that's perfectly okay it's just sort of trying to figure out what you want to focus on and staying within that is is important. So trying to figure out what your niches is also going to help you stand out right. For example, there are certain pieces of content that I create like my current news like my current news reels that I do on Instagram or my infographics where people are immediately when other people share they're like hey rose created that. And it's sort of making yourself memorable right by choosing what direction you want to go in and and sort of really honing in on that. So, I'm not really sure like, what do you guys think you guys would want to create like what type of content would you want to create. I would you like to create videos or pictures or infographics or blogs you know let us know. And in the comments I'd love to hear what you guys actually would be interested in. Val, what would you do. You're muted. Infographics or pictures, those are nice. Yeah, I was going to say I like, use doing graphic design and I haven't done a whole lot but photography and graphic design. But I like using social media to share news that I come across, you know I haven't produced really anything. You meant like if we were to produce something right. Yeah, we were to produce something. What would you want to do posters or a comic would be really cool. What kind of comic could be great. Yeah. Can we just get like a comic about the silly adventures of scientists sailing. That's a great idea. I need more humor. We do. It wasn't until I went on Twitter that I realized how much other people also screw up. I had like a whole disaster one time where I accidentally killed 500 fish overnight and I was just like a mess I went home I was crying was like I'm never going to make it as a scientist. And then I went on Twitter, and someone's like, Oh, I've taken the fortune is like, really. I screwed up, you know, like an entire summer's worth of experiments like, okay, I feel better. Anybody want to unlike or unmute and tell us, Wendy, any chance you would tell us more about your idea of a comic. No pressure to talk though. So, I'm just going to leave this here for you guys to muse over a little bit, in case anybody else wants to also let us know. We'll see you guys later on what they would like to create when creating content you sort of, you need to be concise and clear right you need to be concise and clear about what it is that you're trying to convey. And transparency and accuracy are absolutely key when creating content, especially as scientists, because we always want to make sure that what we're saying is factually accurate, and we're not spreading misinformation. You want to think about how impactful, whatever it is that you're going to produce is going to be. Obviously, that goal is always to be as impactful as possible. For example, when the whole Titan submersible debacle was going on, we were creating that content with the clear sort of vision in mind that we wanted to educate people about deep sea exploration and how these things could happen. And purposefulness, you know, there has to be a purpose to what you do. At least for me I try to have a sort of set goal in mind I don't just create something for for the sake of creating unless I'm posting pictures of underwater creatures that I find because that's always fun. I was very proud of the fact that I just recently went to Spain and I was scuba diving and I found new to Branks and I was so excited about that. Really there's just a whole community of people who love new to Branks on Instagram that I had no idea about but I'm glad that the little sea slugs are getting some love. You want your content to be relatable. You know, I always try to be as relatable as possible so I try very purposefully not to come across you know it's like snobby or arrogant or on the only expert in this you know you want to be relatable to the people that you're sharing that are responsible with what you share right. We really don't need more misinformation being shared. You know there's already enough quote unquote fake news out there so you have to be very responsible with not only the content that you produce and you share, but the content that other people produce that you are just resharing. So with a lot of these social like science communication on social media requires a plan, a strategy and constant reevaluation right it's social media is also constantly changing so to be successful you must be active. So social media is a landscape of dialogue not of lecturing it's a two way street which requires engagement. But it also easily feeds polarization and content and conflict so try to skip them, you know provide correct information but never engage in virtual fights. I'm guilty of sometimes having to pull myself back from because sometimes you know, we have Twitter fingers right so sometimes I was like no I got to tell this person why they're wrong and I was like, Is it worth it though, is it worth all the notifications you're about to get up for this. So you know you have to be mindful with it. And especially as these giant corporations which I mean, some of them are funny right like I don't know have you guys seen like the Wendy's, like Twitter, because Wendy's Twitter is just hilarious but that's kind of on bread with what they do. Versus some other companies kind of put their foot in their mouth without realizing that they're putting their foot in their mouth. For example, a while ago, you know there's, there's a hashtag being used about domestic violence called, you know, hashtag why I stayed. I'm sorry. Well there was two why I stayed and why I left. Why I stayed and why I left and did your nose decided that they would use the hashtag of why I stayed is because you had pizza. And they didn't realize that it was about domestic violence or domestic abuse. And Scott Paul said it perfectly it's an example of a brand using a trending topic without understanding the context. So it is important for you to know what it is that you're retweeting or what hashtags you're using, and sort of be very mindful of that so you don't put your foot in your mouth kind of like to draw nose pizza that and then they had to issue public apology. It was funny, you know, to us and that will to us now but like obviously in the moment, it wasn't funny for them to be for them to be using a serious hashtag, you know, to promote their pizza. I have a question, you can do an expression. Hands up if you want a reaction is how many of you have used a hashtag without looking it up first. Well, maybe it's just because I'm, I'm not the younger generation that you're all good at that. Okay. Thanks. Okay, so let's jump right into the tips and tricks on how to get started. First of all, it's important. I'd like to think of this as a checklist to self assess your science communication on social media. And that is, we just mentioned is super important is fact checking content. You want to be really cut and clear with what you're with what you're presenting what you want to be factual. You want to be able to link your references sources in your content. You want to disclaim any conflict of interest that concerns you or others. And you want to consider gender balances, especially when selecting interviewees or, you know, when you're talking about like the type of stuff that you're sharing you know, you don't want to have any biases in it right. So, look that. So, back in 2022 around July ish. This news article sort of went viral saying that 90% of the plankton in the Atlantic Ocean were gone. And I don't know if you guys can see the number there but it was like 86,000 times so it was pretty much like it was everywhere is this post. And then, when we actually read the article, it turned out that the article was completely bogus. We don't necessarily blame the people who were sharing it because they might just not have really understood what was actually being said. For example, there was just a whole bunch of discrepancies within the article itself. So, talking about how certain only certain areas were sampled and I don't know how much you guys know about plankton, but plankton go undergo something called divertical migration and it was only sampled during the day by people who were not properly trained to sample. It really was a misinterpretation of the article when you know, the article was saying that 90% of the plankton were gone but it was, it was all completely fabricated and it was, it was just bad science reporting in general and a lot of scientists basically dissembled this paper afterwards and then it turned out it was more or less fake news it was it was not accurate. So, being mindful of what you share in fact checking what you share is super important when it comes to science communication. A checklist. Another thing is to focus on his presentation and style. Obviously, you're going to have your own sort of look, or eventually you will develop your own look. It's also important to prefer using like narrative and storytelling instead of you know just lecturing at people nobody wants to be lectured at. Everybody sort of wants to be a part of the conversation right so using a narrative of storytelling will bring you a lot more engagement and include a call to action or, you know, ask questions invite to post and or do something you know. It's always a great way to get people to engage with you and it's a two way street right science communication is a two way street especially on social media. It's no fun when you post something and you get no comments and like so putting out a call to action or you know asking people to comment or question is is always a great way to sort of ramp up that engagement and share that content and the structures are consistent for examples your titles and your pictures. It's something that you sort of pick up as you go along right it's you find your voice and you find your style and your way of presenting this information as you go along and ensure that the language is clear you know to your target audience, because ultimately the reason why you're trying to communicate the science is because you're trying to reach a certain audience. So make sure that your language is always clear. So effective science communication strategies adaptability is key, your target audience may change depending on your content and the topics for example, whether you're talking about like vaccines or climate change or you see submersibles your target audience is always going to change and engagement is crucial social media is a two way street so you should always be engaging with with your audience so these are some great examples of, you know, ways that you know companies and brands will will include their audience and actually make it an active engagement. So, for example, using polls is a great way, you know, to get people engaged on Instagram, especially when you do stories or you do interactive reels nowadays you can do it as well, you know, have a call to action, you know, ask people to comment, you know, one or the other down below, you know, creating stories for example we do a lot of trivia will have trivia Thursday times where you know the goal is really just to get people engaged with the content and get them up and active and comments right like when people comment like make sure you respond or you know you have people tag other people. It's really just about trying to get yourself out there and get people engaged with the content that it is that you are providing. I don't have to be verified to use polls on Twitter. I don't think so. I've used polls on Twitter and I'm definitely not verified unless they just recently changed that I'm did the whole verification thing, but I'm not totally sure. I think it's new. Okay. Well, I mean, we can argue about Twitter's platform as a whole. We know actually what you guys think do you guys think there's going to be something new. That's not Twitter that people are going to switch over to because I know a lot of people think Twitter right now is just a hot mess. I'd love to hear you guys's take on it. I'm still waiting for something new to pop up. It's always been a hot mess. That is true video platform. I love Twitter. I never know in the morning when I log on to Twitter what I'm going to get because sometimes it's like at 12pm you're just like you know what that's enough Twitter for today. Kick video, kick video platform on to check that out. Were you guys following on Twitter with this whole submersible situation that was going on with the Titan submersible, because Twitter takes no prisoners and was absolutely insane. The memes were insane they were. And I was like, Oh, like me. Funny or mean. But hilarious. I felt so bad. Some of the things are really really terrible but it. Twitter yeah they just they just don't care it's just chaotic is just it's just chaos all the time I love it. I love how you can see what's going on, you know, compared to reading papers and things like that. That week, because it's just so immediate to So, that's enough of Twitter for right. Just a second here. So, think about the impact on society right. I think that is a huge thing it's part of the reason why I want to do science communication as much as I do. You know, I really try to address real life issues and things that are happening right then and there. And I was like, I don't think there's anything submersible, because I saw a post where someone was like, I think there was a slow implosion. And I was like, Sir, there's no such thing as a slow implosion. What are you talking about. So, part of the part of the reason why I do current news and the things that are currently happening is to address real life issues. And to aim at changing users behaviors or providing them with context to current issues as opposed to just lecturing at them. I try to really get a conversation started on social media. That sort of talks about, you know, certain things and, and I don't ever want to lecture people I wanted to be sort of an interactive experience and I want them to always get the feeling that you know, my platform is a safe space for them. It's important to me and target and tailor your message to a specific group of users right like everybody is different. And the way you share that information needs to be adjusted for example, if you're trying to, you know, reach a target audience of like high school students. Obviously the wording that you use in the language that you use is going to be very different as if you were talking to your peers on, you know, about a certain topic. So make sure to follow ethical standards and reconsider social responsibility of your content, you know, I try to be very mindful with my content, especially content that gets used in educational purposes, because of the fact that you know I have a responsibility as a scientist and as an educator to be as factually accurate as I possibly can. And when using social media keep in mind that your choices can impact users engagements and reach. So, you know, for example the type of content that you're posting such as text pictures links and videos, text characteristics you know the link the use of hashtag mentions of either people or companies, the uses of links, and the time of posting, I had to learn that one the hard way, you really don't realize that the time you post is super important. You know, when the most people are going to engage with your content, you know, for me like with I post like in the morning versus in the afternoon, I see a huge difference with you know how many people see it and, and how often it gets shared or how people engage with that content so it's super important to be mindful of it. And, you know, to have a good social media strategy right, you don't always want to post the same thing so for example switching it up but you have to be consistent. You don't always want to post the same content but you kind of always should be posting at least. So the algorithm continuously pushes you forward or else you kind of just get lost in the algorithm in the quarter sphere and in the Instagram sphere. So for example this one makes a good point of saying you know like post a story on Monday and on Tuesday post a blog link and on Wednesday do a Q&A. And on Thursday do a video you know and that way you're constantly switching up the content that you're posting but it's also a lot more fun for you like I don't like constantly posting the same thing over because I get bored of it. So for example down here on the left hand bottom side, we see sort of a good example of you know something that's engaging, you know there's a call to action like tell us why you love Calgary. And it's sort of short and sweet which sometimes that is a lot better than just having like a giant wall of text, and it has a link to a video versus on the right hand side it's basically just a giant blob of text that is very easily scrolled past on Twitter or Instagram or Facebook or you know anywhere you want to post it because people are visual or visual people right we tend to gravitate towards something that catches our eye first which a video or an image will do, as opposed to just a block of text. And then it's also important to consider what platforms you're posting on, for example on Facebook images and videos are great, as well as on Instagram but on Twitter for example images and links tend to be a lot better. And on LinkedIn, you know, links and articles and the posts are super great to post so it's just one more thing to keep in mind you know like where you want to share this information so you can adapt how you're going to share this information. And Val did you want to take this one. Oh, sure. So yeah there's some things like people who have companies that have somebody who, who kind of go go wild. Like we had somebody at NCAR who was being posting very politically hot stuff. And that wasn't really appreciated. So if you look at the red cross for example, down the right, we've deleted the rogue tweet, but rest assured, the red cross is sober, and we've confiscated the keys. So it's you know it's a nice humorous way of apologizing and saying you know we're on top of it. So that's quite good. And the top right. So the auto company Chrysler accidentally dropped an F bomb to thousands of followers. And it was, I think it was an employee who wrote this somehow got in there. I find it ironic that Detroit is known as the Motor City, and yet no one here knows how to fang drive. So that's, that was probably a bad moment for that guy. Over on the left. So there's JP Morgan, which is the richest bank in the US. It has done a lot of things that are not not admirable to the people of the United States including the whole bad bundling mortgage business. Some years, some years ago, where they had to pay $13 billion settlement for what happened, but it affected so many people. Anyhow, they had a Q&A on Twitter. And, and the questions, you know, they were like, Okay, this guy that they got to talk was like super up there powerful guy and, you know, in that world of JP Morgan but he got on this Q&A, and people were writing things like, Do you have any self awareness? Did you always want to be part of a vast corrupt criminal enterprise or did you break bad? And did you have a specific number of people's lives you needed to ruin before you considered your business model of success? So they had to shut it down pretty quickly. And they didn't pick it up again. You know, they just, they're like, Yeah, that wasn't such a good idea. No, it wasn't, but sometimes it's hilarious to watch people sort of get their comeuppance. And one thing I always have to remind myself it's okay to step away and lock off. I feel like social media, while it is a great tool, it can also be very tiring. You know, there's sometimes I sometimes just take days where I'm like, I'm not even going to log on to anything and I'm not going to check anything. And I'm going to turn off notifications and that's okay. It's okay to take a break and realize, you know, that while social media is a great communication tool, it should never be the only thing you focus on. And nothing is worth your physical emotional or mental well being. And I say that about just being connected in general like sometimes it really is just nice to be completely disconnected from everything. Yeah, sometimes I just need to go touch some grass and just be away from the internet for a little while I don't know, do you guys feel the same way do you guys sometimes do like, like no screens whatsoever for like a full day or, you know, just completely disconnected from the world? Like I'd love to hear. I'd love to hear what you guys also do to take breaks and then to disconnect from the world. Like for me, it often tends to be scuba diving or snorkeling or just walking through a forest and pretending you know that I'm an explorer and looking for moss. Sometimes I leave my phone outside of my bedroom. Yeah. I'll step away from social media. I agree. I agree wholeheartedly. I mean, even after the Titan disaster I actually had to just like take a break for two days after that, because I went down the rabbit hole of ship sinking and things imploding and the Titanic and then for some reason I watched a whole video of the Titanic sinking in real time and I was just like you know what I need to get away from here I need to log off of everything. There's a video. There is a two hour and 45 minute video that shows the sinking of the Titanic in real time. Yeah, yeah, and I watched the whole thing and that was the point where I realized I was like okay I need to log off like I'm done. The other thing is that I find I can spend so much time you know it's like oh it's already 45 minutes later than when I woke up, and I'm just you know going through looking really you know I learned a lot but it's also also it's like fun and not the best use of all my time. Yeah, I feel like it's sometimes important for us to remember like not even just for science communication just, you know, social media in general sometimes we just need to take a break and step away. And I also wanted to talk about how impactful it can be though, because I feel like social media really has just changed the way we as human beings live our lives. All of these organizations that you see on the screen were organizations that were largely started because of social media. And every single one of these organizations these people met on social media and got together to, you know, form these nonprofit organizations. And what well I worked for both black women in ecology evolution of marine science as well as black and marine science. And I kind of just wanted to talk to it about it a little bit because, because of the fact that you know science communication has been so impacted by these by these organizations for for example black and marine science started with a tweet. It was during that whole issue with the blackbird in New York. And it sort of turned into a fit it turned into a whole thing where like people are like now black, like black birders week and then tear Dr. Tierra Moore who's the founder and CEO of black and marine science was like well where's black and marine science week and it's sort of, it's spiraled we're on a third year now and we have grown as an organization immensely we have full time employees now we have you know staff that work part time. And it really started from a tweet. Who would have known, you know that something so grand would have come out you know like now we're a full fledged nonprofit organization that gets students scuba certified. We get students you know experience in the field, you know, where we're providing people with all of these opportunities and it's great to think that you know it started on a computer screen, or on a phone screen. In fact, it's gotten to the point where we have actually been awarded just got our first big grant of $2 million to support students early career scientists to go to different conferences so it's a five year program and we'll be sending you know 30 people every 30 people. Every year to assign to the conference so it's super exciting and you know, to be a part of it and to just to see a grow from from a tweet has been. It's been a chef's kiss. That's amazing from from a tweet to a $2 million grant and she's been getting other grants to. This is just like the very first grant that's just for black like just Ben's though it's been really incredible, just to sort of watch it grow and to be a part of that so. And these are all of my social media handles is by anybody wants to follow me and connect or if you have questions or comments and more than happy to take them. Wow you got some cool handles. So it's funny because people said it was a fun play with like it's psycho, it's pronounced psycho, and a lot of people didn't realize that so people that I've just met now, we're like I never realized that you're so so media handles literally so psycho. You're like I thought it was like science communication and I was like, it's kind of tongue in cheek thing right. That's them. They have anybody has any questions. Maybe can stop sharing and can see people or any, any ideas that we didn't cover or tips on new social media we should be looking at kind of thing I did hear about. There were people moving from Twitter to something called mammoth or something like that. But I don't know what else is happening there. So here's a question for you rose chat how did you get started on your platform. So it's funny because I originally started with this one with this one post about super volcanoes. And I was kind of just like sitting around and I was like I kind of want to do some science communication work I kind of want to talk about cool scientific topics. And I started my, I started back then. My first social media was on Instagram and it was a blog it was called a weekly science, a weekly science dose. And yeah I kind of just one day I woke up and I was like, All right I'm going to do it today and then I kind of just pulled the plug and made my first, my first post to talk about a super volcano and people seem to be really interested in it so it was really cool. So now you do it weekly, or you're used to you do it weekly. Yeah I still post content weekly. I try to post at least twice a week. Is anybody else doing this kind of thing. Oh, sorry here's a question. I was learning curve with social media content, like making videos. I think you're muted rose very daunting. So I was not a graphic designer when I started. And I was also not a video editor. You know, that was never my intention. It's sort of I've been teaching myself how to do these as a way to share my content and, and, you know, be able to share, you know, my creations. I, it was difficult. I used to I was, I was very much so self taught. It was not. It wasn't always easy but it's been great because now these are skills that I use for other things as well. I bet. Right. Well, if there are not any other questions. Let's just unmute and give rose a hand or use a reaction. Rose, that was awesome. Lots clapping. Thanks everybody and we plan to send you the slides and some other resources like the recording at some point of this. So thank you so much for coming. It's really cool topic. Yeah, and like I said, if any of you guys want any more information feel free to follow me and, you know, if you want to get started I'm more than happy to help. Here's Rose's email just in case you want that and here's my email and we're happy to help with anything that you think we can talk to it. Cool. All right. Well, have a good evening everybody and thanks again for coming. You're welcome. Oh wait, don't go. Smile. We'll do another one. The lighting is really good. Look up a little bit. Oh, it's great. Yay. I loved it. And it was just under an hour. Yeah, I know I realized I went a little bit too fast but it wasn't, it wasn't too fast I think it was perfect. People don't necessarily want it to go longer than an hour. Yeah, so that was okay. Yeah, they were a bit quiet but oh well. And chiming in, but at least a few did. Yeah. Yeah, so you did it. Yay. Excellent. Thank you. Yeah, and so. Yeah we can edit this and you could share it with tea, if you wanted. And then do you have time to do the entity harassment one that this woman keeps asking me about, like editing the video. Yeah. I'll let her know that it's being worked on. Okay. Yeah. Yay. And put down here all your hours, you know, I think at this point now, like I was told that for the summer, they're just going to figure it out. You know, you don't have to skip. Like, yeah. All right. All right, well, I'm going to go get some water. I'm so dehydrated. Okay. Bye.