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Authors@Google: Eric Greenberg

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Published on Dec 9, 2008

Eric Greenberg visits Google's San Francisco, CA office to discuss his book "Generation We: How Millenial Youth Are Taking Over America and Changing the World." This event took place on October 24, 2008, as part of the Authors@Google series.

Generation We explores the emerging power of the Millennial Generation, shows how they (and their supporters from other generations) are poised to change our nation and our world for the better, and lays out a powerful plan for progressive change that today's youth is ready to implement. Generation We presents for the first time the results of a major research study into the characteristics of the Millennial Generation, including an in-depth survey of 2,000 individuals and a series of twelve geographically- and demographically-diverse focus groups, all sponsored by author Eric Greenberg and conducted by Gerstein | Agne Strategic Communications.

Eric H. Greenberg is President and Chief Executive Officer of the Beautifull, INC, a prepared, fresh food company focused on providing tasty, healthy, and real food for retail and home delivery. Greenberg has founded and established many businesses in his entrepreneurial career including wind farms in partnership with Native American tribes in the Great Plains; Acumen Sciences and the Acumen Journal of Life Sciences; Scient, a consulting firm focused on eBusiness and emerging technology; and Viant, an internet systems integrator. An award-winning philanthropist, he was named by Worth Magazine as one of the 10 Most Generous Americans Under 45.

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