 This study explores the literature on using social media for participant recruitment in health research studies and identifies best practices for recruiting participants using this method. The results show that social media is a cost effective and efficient strategy for recruiting participants, but there are limited participation of older adults in social media recruitment. Ethics boards and research support services in academic institutions are encouraged to provide guidelines on the use of social media for health research participant recruitment. This article was authored by Elizabeth Marekoua-Darco, Manol Kleeb, and Joanne Olson.