 So I'm curious, when you decided that, okay, I'm gonna jump out there and I'm going to create my own product line. What was your first defining moment where you realized I'm the person that's gonna go ahead and do this? Why you instead of someone else, why you just not buy someone else's products? I wanted to make a difference. I wanted to make an impact. I wanted to help some of those people where if I say I'm gonna do it, I'm gonna do it. And then I don't look back. Yes, fear is there, it was very much there because there was so much research and so much learning and so many steps and negative comments that I received from people. And I just had to keep pushing because I wanted to make that difference for people with sensitivities or that wanted to switch to a natural company. And I just, I did it. It happens and I'm still doing it.