 Common question Instagram you can't put links in your Instagram post. I mean you could put links, but they're not clickable, right? And so someone said to me what George does that doesn't that mean you have to try to get all your Instagram followers over to your email newsletter so that you can email them about offers and Content or whatever it is just to make sure they get things. So there's really two questions here, okay? Question number one is can you put links on Instagram posts? The answer actually is yes But it requires running an ad When you run an ad boosting an Instagram post you can have a clickable button link on that post During the duration of the ad and actually sometimes even shortly afterwards But at least during the duration of the ad you can do it even if you do a $1 per day ad There's that button if it's an important post for you if you want them to go somewhere from the post well, maybe one dollar a day is worth doing to get that button clickable button on the ad and You can do it for ten days ten dollars thirty days thirty dollars, right? Etc. Etc. The way people typically do it as you may see this too is they want you to go to another web page from Instagram So they'll say link in bio. You probably saw those three words many times. What does that mean? That means they want you to go to their profile on Instagram so you can click on one of the links on Underneath the in the bio of the profile So that's a crude way of doing it a lot of people don't bother to go to the profile and do it So clicking running an ad so that the button is there is much more refined much more graceful way of getting them there So that's one question, but the other question really is George why don't you teach people to take from Instagram or any other social media by the way? But Instagram particularly is tough because they don't allow clickable links Why don't you tell people to go a newsletter should George shouldn't that be your main Instagram strategy? Just get everyone to your email newsletter and here's why I say no Because to get people to your newsletter means that you still have to There's a two-step process You have to get them a click on a link which means running an ad or go to your bio And then go to your newsletter page and they have to be willing to sign up and then not only do they have to click On the link, you know find figure out with Keck on the link and go and sign up Now they have to make sure to read your newsletter They have to open your newsletters to read them. How many of us here sign up to many email newsletters that we do not open? Most of us all of us do all of us have many email news that we don't open. So what's going on here? Here's what's going on It is a common myth and I get frustrated because so many marketers promote this myth that the email newsletter is the Most reliable place to get people to see your messages and your offers Baloney not true because email itself has an algorithm gmail Yahoo hotmail whatever outlook Apple mail all of them have All them will decide through the algorithm which emails to show you hire It's true and which emails to send to the spam or into the bulk folder and the promotions folder or whatever It's true email algorithm people don't talk about this enough Number one number two is that even if your email is high up for them, whatever Is your relationship with them warm enough that they care enough to open your email to even read it? It's not about the email newsletter people It's about the relationship you have with your followers, which by the way happens everywhere not just on email But on Instagram as well So what I look at it the way I look at it is this My relationship with my Instagram followers is primary I don't care if they sign it from an email newsletter or not if my relationship with them is good Meaning if I'm giving them good content that they want if I'm authentic, okay? If I care if I if through my content I distribute I I Demonstrate my care for them Then they trust me they like me They want to see my Instagram post and when I make an offer to join my group program or to whatever they open That too they look at that too and they will by the way If if they if my relationship with them is good, they say oh George has a group program Oh George has an online course. Oh George just providing one-to-one services. Well, I better go and look at that They they will climb over mountains Define where to click that link and it's not that hard because I'll say oh Lincoln bio I'm lazy to run an ad today. So go ahead and go to my bio and you'll find a link there And they will look oh good. Oh, it's that's easy. I'll click on your profile. Oh, there's the link Not like oh, I got to get you on the email list first and you got to open my email And then you got it all those steps and and without trust if there is trust, you know I mean you don't even need email newsletter You're with with trust your you have a direct contact Directly with your and you can even say hey listen if you interest in my group program send me a direct message I'd love to be in touch with you directly so I can answer your questions or make sure you're the right fit or Make sure I could give you some more information just through the through the direct message That's even easier right because people love. Oh, I get to direct message with George with with with you with whoever yes So I hope this is helpful and thank you so much for asking