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Creating an Image - German Companies Invest in Innovative Architecture | Arts 21

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Uploaded on Aug 22, 2011

100 years ago, Walter Gropius laid the foundation for modern architecture with his design for the Fagus shoe last factory. Today the building is world-famous, and an early example of how German companies like to boost their image with innovative premises.Porsche and Trumpf are among the companies whose headquarters are housed in eye-catching architecture. ARTS.21discusses the phenomenon with architects and critics.

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