 We're here in Las Vegas, this is Silicon Angles theCUBE, our flagship program about the advantage struck to see them from the noise. I'm John Furrier, joining my co-host from wikibon.org, his name is? Dave Filante is here, thanks John. Nancy Pearson is here in theCUBE and Nancy's the vice president of marketing for pure expert integrated systems. Nancy, welcome back to theCUBE, good to see you again. Good to see you too. So we heard some stats this morning in the main tent about momentum around pure, so that's good. Why don't you give us an update? Sure, well, we've been busy this last year. As you know, we've just actually had our first year anniversary in April of our new pure systems line. And we talked about over 4,000 systems sold at that time and then we obviously we continue to sell around the world and in growth markets and all kinds of exciting new clients and customer examples and success. We also have over 200 references, both business partner as well as client references and we're still making progress on really building out the ecosystem. So that means that we've got more business partner patterns as part of our ecosystem. The number is about 380 now and then we're also continuing to produce IBM patterns that really helped our clients to accelerate and accelerate business value and speed of deployment of new applications. So we've got a lot of good stuff going on. Can you explain the pattern thing? Because a lot of folks might not put that together. Like what is the pattern? Is it a, what is the purpose of this? Explain real quick what a pattern is real quick. Well, a pattern really codifies experience, knowledge, previous implementation, intelligence and capability from thousands and thousands of clients, right? And we codify that and build it into a pattern, have these patterns available around specific workloads. Use case meets technology? Right, yes. Use case meets technology, but again, it's not just one use case. It's from thousands of implementation. So you're really getting the best of a number of deployments of our technical teams out there with clients. And I think that's what's really powerful about this and that's what our clients like because it takes them a tremendous amount of time to yield that same knowledge and expertise on their own. It's unique in the industry. Yes. It's still unique in the industry. I always ask, you know, whenever I go, where are you with the equivalent of patterns? There's bits and pieces out there. And even at the start of it, you guys, you know, it was immature a year ago, but now you've got 380 plus 180 of your own. That's pretty substantial. It's important to get it defined out there just so people can get bad use of the term because also David highlights the openness thing. So one of the things we've been talking about is the collaboration piece, which a lot of people use that word kind of a punch. Oh yeah, where collaboration is important, but with open source, people look for contribution. They do. Contribution is a big deal. What code are you contributing? What do you bring to the table? It's what open source is really about. I mean, that's what defines open source is that everyone can contribute. The best ideas are the ones that flourish, the expertise, the knowledge, the sharing. Exactly. Yeah, we have a number of aspects to the ecosystem as it relates to the peer systems family. So first of all, we've got a number of partners that actually sell, provide services and deliver our peer systems to clients and work with them on whether it's integration services as well as other software services. So that's one set of types of partners that we have with this ecosystem. And then we just talked about ISVs and in particular, we're talking about patterns and application focus, speed of deployment of applications and leveraging expertise from hundreds of our own client engagements as well as our business partners engagements and their expertise. And then we're also really finding great success with MSPs, managed service providers. And that's a different, again, another different type of a relationship. They love our peer systems because again, they can very easily, they're interested in delivering services themselves. And so they find that our peer flex system in particular and also they're able to use peer application system to really deploy their application services as a service. Is it mid-sized folks? Is it just the large customers? Is it kind of mixed? It's a combination. So in the mid-range, we're talking about MSPs, very quick adoption there. That's a heavy focus of ours. And then obviously in the enterprise and a wide variety of types of businesses and enterprise. A lot, a tremendous amount of cloud deployments, all different flavors of cloud, hybrid, delivering services as I just talked about. So a lot of our clients aren't here at this event. We just announced backup and disaster recovery for peer flex and flex system. And then we in May announced disaster recovery capabilities for the peer application system. And this is a big deal. This was something that we were intending to deliver and delivered this year, but it was a request a lot of interest from our clients, as you can imagine. Yeah, really important. So this makes a very solid environment for them from a disaster recovery, a backup perspective, and then consistency in terms of execution and management. So what does that entail? It's replication software, it's... Yes. Yeah. All of the above. All of the above. How about application advice? So we talked about workloads earlier. What are you kind of environments you guys supporting across the realm of things? Obviously, whether SAP, a lot of open source, can you guys, is there any one areas that are popping out of you guys in terms of the hot area? Well, in fact, here talked about a number of reference architectures, and we will be delivering some patterns around SAP. So a lot of focus here on SAP capabilities and support, like I said, both from a reference architecture perspective. I saw some slides on the mainstream tent about HANA. Yes. How does that all play into this HANA thing? Are you guys active in with HANA at all? Yes, so we just announced the capability for the business suite in HANA. That must mean you guys up on stage. Yes, that was today. Okay, got it, all right, cool. Whether it's Pureflex or PureApp, what our clients are trying to do is, first of all, there's still an IT efficiency and effectiveness mission and goal, right? But the other thing is they're really trying to deploy applications and new workloads faster and deliver them with greater consistency. We're addressing problems that our clients have in terms of new IT projects. And in this environment, with social, mobile, cloud, there's a tremendous amount of pressure on IT to deliver new capabilities faster and these new capabilities around these nexus of forces are a lot more complex. And so Pure systems in general are a really welcome solution to being able to address this type of an environment with a more streamlined, simpler solution that really is built for cloud and to address these other things like we've got a new mobile pattern, we've got a new collaboration pattern, you're gonna see us continue to focus on business solutions in this space. That's a lot about what this year's about. Well, I think everyone is clamoring for something that's a little easier to manage and implement. I think that the complexity is starting to really negatively impact the ability for our clients and even partners to be able to address. But you have good results. You're showing high performance, good results on all levels, all the report card. So the integrated model's working. Yes. Can you share some metrics with us what your clients are seeing? I mean, even with developers and magnitude? Well, they're able to deliver applications upwards of 30% faster. I think you've seen those numbers before. They're able to analyze more data 10 times faster. These are significant increases for business. I mean, think about it. 30%, 10%, 50% improvements in cost associated with some of the capabilities around analyzing big data and doing analytics. So I think that these are pretty significant numbers that are out there. In fact, we just completed a number of IDC white papers, small papers. One is about clav and the other one's about IT efficiency. And when I read them, the numbers of improvements, which I just cited, are amazing. And so they're in these papers, third party validated and have very specific clients that are willing to speak to these results. So they're out there or can be accessed through our website. But I definitely, I'm seeing now, I've really turned the corner this year on delivering these results. And those white papers are on the Pure Systems website or what site? Which one was in the IBM? I would check the Pure Systems website. Got it, okay. I will check and see too if they have been released or if there's some other way to get at them and you guys can follow up. But I was really excited to see this because that means that there's really validation for this now. The momentum is really picked up because our clients are now deployed these systems and they're able to really reap some of the benefits and confirm. Andy Mancha on Pure Flex and Flex System, working with Marie Week who is the general manager of our AEM organization, our WebSphere organization and with Bob Picciano over the data space. So it's really a collaboration across those general managers, across the business, really that deliver on the capabilities with our Pure Systems family. So they work very closely together. The development teams are integrated, highly integrated. And you see this commitment and a very strong focus, focus on increased marketplace penetration, the commitments that we've made to the ecosystem, two patterns to build an expertise and to simplicity. You're gonna see us continuing to evolve that and improve and improve over time our ability to deliver every one of the value propositions that we have advocated for this family. Well the thing that I'm so impressed with here at Edge not only is the size and clearly they set out to make this an expanded aperture in terms of the event and the content. But just incredible leadership and an integrated story across IBM. It's not just about hardware. If you've listened to the presentations here today, there's a lot of discussion about software and it's really the marriage of our capabilities around hardware and software. Pure is a terrific example of highly integrated approach there. But even across the board, more broadly than that, even around some of our other systems. Integrations of theme. The future. And open collaborative. Open, collaborative, and integration, hardware and software, and our clients. The client stories have been outstanding. Excellent. And it's...