 Hey, how's it going? Jonathan here. Um, I just wanted to share this video with you, um, to kind of explain and share with you the sum of like the top five things that I've learned, um, after generating $700,000 per month for one of our clients. Okay, so we're on pace to do $900,000 per month, uh, if you can see the graph here. So like, let me just refresh the screen so you don't think I'm lying or whatever. Yeah, but like full transparency, right? Just here, just refresh the screen for you. Okay. So like, okay, uh, today started off bad. Okay. Uh, okay. So like today is the 21st. So you can see, yeah. So for a month of like April, 700, and like we just ramp, right? Just absolutely just ramp the entire thing. And I'm going to have a case starting on this as well. Okay. But I think it'll be important to like kind of share with you. Hopefully you find it useful. Okay. Um, like five things that I learned throughout the way. And, um, these are really just mindset things and like small little things that you will, you'll notice when you start scaling any business. Okay. So for, for ads, especially like, uh, number one, right? Uh, ads are like the stock market. Okay. Stop staring at the numbers. Okay. I know this sounds very weird, but like, um, I realize the more I stare at the numbers, uh, the worse the ad gets. Okay. It doesn't mean that the more time I spend staring at the data on the Facebook business manager, right? Means the ads will get better. Okay. Actually, the last time I spent, uh, looking into the data and more about the general macro strategy of the marketing campaign, uh, the better the ads get, the ads get. Okay. So how I will really recommend to you is like always where you launch ad, right? Just let it optimize for three, four days. Okay. Don't try to think about it. Don't, don't try to touch anything. Okay. Just let, let the machine and the machine learning kick in. And so that like you just, you're just doing experiments at this point. Okay. You're just seeing what works and what doesn't. Okay. So like, like nowadays, right, I spend probably maximum two to three hours per day only looking at ads and data. All right. 90% of my time, right? It's thinking about, um, the macro strategy. So what's important is like video creatives, uh, the copywriting, the entire funnel, the email, the email marketing, super important. Right. So like, I, I don't even spend that much of time into ads anymore. I'm thinking about strategy. I'm thinking about how to meet by, how to scale. Okay. So that's number one. Uh, number two, uh, scaling is actually not very hard. Okay. So what's actually difficult is testing. Testing is, um, the process of you, uh, writing copy, writing messaging and putting that copy and messaging out. Into the marketplace and out into the audience. Okay. And seeing what works or not. Okay. That is difficult because, um, what you're trying to do is hypothesize and usually you're wrong. Right. But when you're right, right, you're very right. Right. The messaging is like super on point and, uh, the, it resonates very, very hard with the med with the audience. Okay. So, um, scaling is actually easy. Testing is where it's very difficult and very time consuming as well. Okay. So that's number two. Uh, number three is a video ads. Okay. Video ads are super effective and cheap. Okay. They are cheap to run, uh, much cheaper than photo ads. Okay. Uh, I think one of our, uh, viral videos, right? I think over the like $1.6 million time spent, like I think around $400,000 is created by one video ad. Right. So that, that video ad, right, literally, um, drive the entire code traffic campaign so that we can push harder and scale harder as well. Okay. Um, another thing that I think I'll really suggest to you guys, uh, is that when you create video ads or be it any ad, right, try to be polarizing or try to do anything that can generate discussion and comments. Okay. What that actually did for us, right, is that it generated tons of engagement and also drive down the CPM, right? So drive down the CPM makes it cheaper, uh, stuff like basically everything's going to be great. Okay. Like people somehow disagreed in the comment section, right? And, uh, like, uh, my client was saying, Hey, should we do anything about them? They're saying some bad things about it or whatever. Right. But like just ignore them. Just ignore the comments. The comments actually help you because it drives engagement. People share the video. Uh, what do you think about this? Something like that. Okay. So that's like video advice. Okay. Number four is a credit card and fulfillment. So, uh, the backend is actually very important. Okay. So when you're scaling, right, once you hear around $2,000, $3,000 per day, you better go and get another credit card in case anything happens. Okay. In case the credit, uh, like they reject your credit card and you cannot spend, then you cannot scale. Okay. So just in case, right, just have another credit card in case and prepare for that. Okay. And, uh, fulfillment wise, don't run on stock. Okay. Once you see that you actually can scale and the messaging is there, try and do, um, projections forecasting for stock that you are supposed to willing to buy, uh, upfront. Right. So don't, don't run on stock because if you run on stock, right, your momentum is going to die and, uh, it's very hard to scale on that. Okay. Very hard to scale. Okay. Number five. Um, yeah. So basically the stock thing, like we've experienced this multiple times. So that's what I'm telling you. And, uh, just don't make the same mistakes, uh, that we make. Okay. It's the most expensive mistakes ever. Okay. Number five, um, traffic, right? Traffic is not the problem. Conversion is a problem. Right. There's a lot of mobile web traffic in the world. There is so much traffic. Everyone's on Instagram and Facebook. Right. There is no way that, that, uh, attention is the problem. The problem is getting the customer and convince them, uh, to pay you money. Okay. So, um, for that, um, ready focus on things like, uh, the product page. Okay. Your ads is your message clear or not. It's your message clears. It's very, very important and people don't understand. Okay. The last piece of advice I want to give you is, uh, stop looking at the data. Okay. If you keep looking at the data, right, you keep thinking, okay, why aren't my customers buying for me? But you must keep in mind, right? Like you're looking at numbers, but the people behind the screens, people behind your ads, they are real people. Okay. So you've got to be, uh, sending to real people here that, that, like, they have the same emotions as you. So you must always think about it as, Hey, how do I convince the customer over the phone through a message or whatever, uh, to actually buy from us? Okay. And to ensure that the checkout process is, is frictionless as well. It's trustworthy. Okay. So for, for, for you yourself, right? Just just literally just like go, go into your, to your phone and, and like, look at your own product page. Will you buy from it? Right. Think about the customer experience right here and think about the non, uh, quantitative stuff, the non-numerical stuff. Okay. Focus on the entire customer experience, the checkout process, the upsells, the emails, um, the product itself, does it deliver well, et cetera, et cetera. All right. Hopefully, um, this gives you a bit of insight and, uh, hopefully this helps you. Okay. Um, let me know what you think, uh, in the comment section below if you, and if you have any questions, right, literally just ask below down there and I'll try to make a video about it. Right. Um, hope to see you soon. Okay. See you in the next video.